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inRiver is a modern PIM solution that empowers marketers and merchandisers to create rich product-powered experiences that win conversions. Unlike traditional players, inRiver prioritizes marketers who put products into market rather than the technologists who put data into databases. inRiver wins the hearts of customers by being fast to deploy and easy to use. The inRiver Content Repository is a great first step towards deploying a full scale PIM solution. By deploying inRiver Content Repository your product marketing team will bring structure and control to managing product information.