Azure 零售

打造个性化无缝购物体验，该体验可影响购买行为，使员工能够通过周到的服务在客户的整个购物过程中一直为客户提供愉悦的体验，并通过可靠的智能安全平台优化零售操作。

通过个性化零售体验吸引客户

收集和了解购物行为数据后，便可以预期客户需求和兴趣，在所有零售渠道提供个性化产品和体验。采用个性化策略，不仅增强了品牌的相关度和推广的效果，还增加了销售额。

“In a world where we have 85,000 products on the site and 4,500 products going live each week, we need to make sure that the right subset of those products is in front of our consumers. Now, the products and content will be more relevant to you as a shopper.”

首席技术官 Bob Strudwick

赋予员工提供出色客户服务的能力

出色的客户服务和极高的顾客满意度对于在零售行业取得成功至关重要。向员工提供工具，以提高生产效率、促进协作并且推动分享有关客户活动等内容的见解。具有内置社交和移动功能的统一商业产品可使员工高效工作，迅速提供出色的个性化客户服务。

“The biggest thing Cami will do is to help strengthen our relationship with customers. We’ll also improve our in-store operations by supporting our store colleagues to do their jobs more efficiently.”

战略合作计划经理 Antonia Colin-Jones

利用数据驱动式见解提高财务收入

借助可靠、安全和灵活的多渠道平台提供高级分析，可以提高预见性，并根据情况变化实时作出相应更改以达到优化目的。预测客户需求，掌握有助于提高忠诚度的销售方式，实现供应链现代化，同时保护客户和员工数据。

“We estimated that we can optimize fermentation by about 48 hours.... If we trim two days from every fermentation cycle, we can get six more fermentations from each of our 50 vessels per year. That’s significant.”

酿造大师 Brian Faivre

了解分析数据，发掘新收入源

零售行业存在大量数据。通过数据来了解客户和改善现有产品/服务，创造新的产品/服务，在竞争中脱颖而出。获取客户对产品意见的高级见解，用创新来作出应对。

“When we started with this project, we were searching for new and improved ways to serve our clients and consumers while boosting profitability. We needed to better use the data we already had and gain a more comprehensive understanding of sales variations and correlations between multiple variables.”

营收增长管理总监 Lizeth Refugio Salas