Azure for Industry: Podcast

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Hyper-personalization in retail

Transcript

In this episode, we speak with Marcy Larsen, Microsoft Industry Solutions Executive focused for Retail in Australia. She helps us understand how hyper-personalization is the future for successful retailers.

She shares how retailers balance the line of how personal can offers really be, without being off-putting to the customer. Marcy tells us about working with Microsoft to garner feedback and build services retailers want.

Also, Marcy offers insights into how retailers can take advantage of the data they already have.

Show Links

Read the use case that underlies this podcast episode and learn more from these other resources.

Marcy Larsen

Marcella Larsen leads Microsoft's Retail Industry focus to inspire digital transformation in consumer-facing industries for Australia. Marcella is responsible for managing platform agnostic cloud and cross channel focused growth strategies in the industries of Retail, Travel, Hospitality, and Consumer Goods. She oversees retail, travel, transport and consumer goods industry solutions, go to market strategies, partnerships, marketing, solution development, thought leadership and customer relations to ensure the full extent of Microsoft’s industry visions and value propositions are realized locally. Marcella brings almost 22 years of deep customer, vertical technology, sales and marketing experience to this role.

Marcella has a strong track record in developing and growing business, is results oriented, with a multidisciplinary approach for business planning. She is experienced in marketing, business development, supply chain operations, international trade, finance, and product management.

Podcast-arkiv

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Helping Retailers with Actionable Data

Uncrowd’s Friction/Reward Index, or FRi, platform answers retail's most fundamental question, “Why do customers choose retailer x over retailer y?” It then shows exactly how to win in more shopper missions, identify safe cost reductions, and optimize operations. The Friction/Reward index is fundamentally about showing when and why a customer will prefer you to a rival. In the era of total and easy access to competing choices, knowing where you stand among those choices is your number one priority.

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