The Azure for Executives Podcast
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Helping Retailers with Actionable Data
Uncrowd’s Friction/Reward Index, or FRi, platform answers retail's most fundamental question, “Why do customers choose retailer x over retailer y?” It then shows exactly how to win in more shopper missions, identify safe cost reductions, and optimize operations.
The Friction/Reward index is fundamentally about showing when and why a customer will prefer you to a rival. In the era of total and easy access to competing choices, knowing where you stand among those choices is your number one priority.
Richard is the Uncrowd’s CEO and the leading global expert on friction versus reward. He is the author of both Friction/Reward and Smart Retail.
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