Azure Mobile Engagement is now generally available.
In a mobile-first world, where consumers and users have an overabundance of choice and businesses see eroding user loyalty, customer engagement has changed!
Whether you develop or publish employee-facing, business-facing or consumer-facing apps, mobility has become ubiquitous and is now the primary interaction point with customers. Users are walking around every day with a means of connecting to you and your brand, right in their pockets. Often, their first encounter with your brand is on their mobile device. That is why a strong mobile engagement strategy is so critical to every business.
So welcome to the age of customer engagement, where Azure Mobile Engagement allows you to:
- Manage - Programmatic mobile campaign delivery across platforms and audiences
- Personalize - Unique messaging for unique customers
- Boost - Optimized experiences for greater user retention
- Monetize - Amplified ROI with increased visitation and upsell opportunities to maximize lifetime value
Azure Mobile Engagement is a SaaS-delivered, data-driven user engagement platform that enables real-time fine-grain user segmentation, app user analytics, contextually-aware smart push notifications and in-app messaging across all connected devices.
It closes the loop for developers, app owners and LoB decision makers to get directly in touch with the app users in a personal, contextually-aware and non-intrusive way, exactly when it makes the most sense for both parties.
With Azure Mobile Engagement, you can create automated cutting-edge interactions that:
- Make insights actionable in real-time and increase app usage
- Leverage a value added push and in-app messaging platform
- Utilize open APIs and make integrations easy
- Take advantage of global data protection and privacy
Azure Mobile Engagement has SDKs available for Apple iOS, Google Android, Windows Universal Apps, Windows Phone Apps and Apache Cordova.