Azure for bransjen: Podcast
Helping Retailers with Actionable Data
Uncrowd’s Friction/Reward Index, or FRi, platform answers retail's most fundamental question, “Why do customers choose retailer x over retailer y?” It then shows exactly how to win in more shopper missions, identify safe cost reductions, and optimize operations.
The Friction/Reward index is fundamentally about showing when and why a customer will prefer you to a rival. In the era of total and easy access to competing choices, knowing where you stand among those choices is your number one priority.
- Uncrowd online
- Uncrowd's offer on the Azure Marketplace
Richard Hammond
Richard is the Uncrowd’s CEO and the leading global expert on friction versus reward. He is the author of both Friction/Reward and Smart Retail.