Volvo Cars is a premium global car manufacturer recognized for its innovative safety systems and unique designs. Volvo was written into the original books that became the Twilight franchise, so there was a natural marketing partnership for movie releases. As part of the latest movie, Eclipse, Volvo wanted to create a virtual world resembling the Twilight story where users from around the globe could participate in a chance to win a new Volvo XC 60. However, the existing technology infrastructure could not provide the scalability or level of security required. After consulting with Microsoft Gold Certified Partner LBI and evaluating other cloud services, Volvo selected the Windows Azure platform. Volvo has now successfully delivered an exciting, secure online gaming experience that scaled to meet demand and had a rapid time to market, all at a fraction of the previously expected costs.
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