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Building and selling Software-as-a-Service (SaaS) solutions with Ercenk Keresteci
Most organizations producing software are moving their workloads to the cloud. In doing so they are typically choosing between 3 modes of cloud service, especially regarding their product architecture. The 3 main models for cloud offerings are IaaS, PaaS, and SaaS.
Moving solutions to the cloud, or building a cloud-native solution, requires rethinking how we sell and distribute our software. Cloud-first sales models can be very different than traditional sales pipelines. Today we are focusing on Software-as-a-Service applications as a vehicle for selling cloud-based solutions. Our guest, Ercenk Keresteci explains that SaaS applications are the de-facto model for companies licensing their software.
Ercenk Keresteci is a Microsoft Principal Architect with a focus on manufacturing and the Internet of Things. He has a specific focus on these industries while helping partners onboard their solutions onto the Microsoft Commercial Marketplace.
David Starr is a Principal Azure Solutions Architect in the Marketplace Onboarding, Enablement, and Growth team at Microsoft.