In this blog, we’ll walk through Azure Cross-region Load Balancer (also known as Global tier of Standard Load Balancer) through a case study with a retail customer. By incorporating Azure Cross-region Load Balancer into their end-to-end architecture, the customer was able to achieve region redundancy, high availability, and low latency for their end applications with quick turnaround time for scaling events while retaining their IPs for TCP and UDP connections.