Azure for retail

Deliver personalized customer experiences, empower your employees, optimize supply chains, and reimagine retail across multiple channels with Microsoft Azure.

Learn how multichannel retailers are transforming with Azure

Hay muchísimos datos ahí fuera. Úselos para comprender a sus clientes y mejorar sus ofertas, o crear otras nuevas, con el fin de mantenerse a la cabeza. Obtenga conocimiento privilegiado de lo que sus clientes comentan sobre sus productos y responsa con innovación.

Know your customers

Loblaw uses Azure and Azure AI to securely store and process data. They were able to redesign their customer data by taking apart siloed information, anonymizing, aggregating, and building out a feature to customize offers at scale.

Intelligent supply chain

Starbucks uses Azure to intelligently sequence mobile and in-person orders, ensuring maximum production capacity and happy customers.

Reimagine retail

Migros instantly monitors the amount and stock status of fruits and vegetables on shelves and generates alarms about their condition using Azure and Azure AI, making sellout and automatic order situations easy to manage.

See how Azure spurs retail innovation

Watch an overview of how retailers are creating personalized customer experiences across channels, empowering employees, and keeping their supply chains agile with Azure solutions—including predictive AI, machine learning, IoT, hybrid cloud, computer vision, and analytics.

SAP on Azure: The Trusted Path to Intelligent Retail

Explore how Azure is shaping the future of retail


Create a 360-view of the consumer everywhere they go to drive more relevant offers and recommendations, grow revenue, and improve customer experience. Consolidate disparate customer data sources to effectively target advertisements and product information across multiple channels. Detect and respond to changes in customer behavior, and tailor interactions to individual needs.

Supply chain visibility

Create efficiencies that provide a fast, seamless, and personalized end-to-end journey to meet ever-growing customer service expectations. Optimize and reduce supply chain risk to enhance product and service delivery with advanced insights and analytics, improving planning, fulfillment, material sourcing, and logistics.

Omni-channel optimization

Provide a smooth, frictionless customer journey that lets customers switch platforms, devices, and channels. Enable customers to receive dynamic content, including augmented and mixed reality experiences. Delight in-store customers with point-of-sale devices that deliver richer interactions and product consistency.

Be future-ready

Modernize applications and have access to the latest innovative technologies, including advanced AI capabilities.

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Build on your terms

Create a unified data strategy using the open-source languages and frameworks of your choice, enabling interoperability.

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Operate hybrid seamlessly

Obtain consistent performance and scalability across edge, hybrid, and cloud environments.

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Trust your cloud

Enjoy comprehensive security and compliance coverage.

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Turn your ideas into innovation with trusted Azure products and solutions

Azure AI and machine learning

Build the next generation of intelligent, personalized customer experiences powered by proven, secure, and responsible AI.

Azure cognitive services

Bring AI within reach of every developer—without requiring machine-learning expertise.

Azure IoT

Securely connect assets and equipment to the cloud with solutions that unlock real-time insights and enable system interoperability.

Azure Stack

Build and run hybrid applications across datacenters, edge locations, and the cloud.

Azure Synapse for Analytics

Collect, store, process, analyze, and visualize your data of any variety, volume, and velocity to pave your way to intelligent retail.

Mixed reality

Blend your digital world and physical world to create immersive, collaborative experiences.

SAP on Azure

Run your retail operations with SAP workloads on Azure to increase agility, drive strategic innovation, and perform at scale.

Microsoft acquires leader in industry-specific data models

Microsoft has acquired ADRM Software, a leading provider of large-scale industry data models, which are used by large companies worldwide as information blueprints.

Here are some of the partners doing great things with Azure

Ready when you are—let's set