“The entire world was watching. The 2014 FIFA World Cup had the most sophisticated online-streaming solution of any sporting event ever and Microsoft Azure was at the heart of the solution. We bet our reputation on Microsoft Azure. We won—and so did World Cup fans worldwide.”
Carlo de Marchis, Chief Product Officer, Deltatre
Create a distinct personal element with videos to increase engagement
Whether it is your digital marketing campaign, e-commerce site, a classroom, or customer service portal, use the power of videos to build a vivid experience and drive engagement.
“Teachers can seamlessly switch to any length of video that supports their lesson plan, even just a minute’s worth, to stimulate students’ interest in the subject and engage them even more. After all, student engagement is the secret to improving academic achievement.”
Connect with your audience anywhere, anytime, on any device
Whether they’re looking for information or entertainment, deliver the videos that customers want—when they want it, on any popular device. Regardless of where they are in the world, regardless of connection speeds, your customer will be delighted with high quality video playback.
“No matter how rich your content may be, it won’t provide value to users if they can’t view it conveniently. Subscribers use our services through various devices, including TV, PC, smartphone, tablet, and gaming devices. By using Microsoft Azure, we were able to develop a distribution platform that delivers the content you want to view, when you want to view it.”
Gather actionable intelligence from your media
Your media is a treasure trove of information. Use cutting edge machine learning to unearth it. Enable new forms of content discovery by extracting spoken words, characters, and emotions. Process video and audio feeds automatically and improve your operations.
“From voice fingerprinting to facial recognition to video object detection, Azure provides the speed, reliability, and security our customers demand to gain insight and maximize intelligence from the world’s untapped media resources.”
Gain business agility with a comprehensive media platform
Get to market faster and reap the benefits of getting customer feedback. Comprehensive and reliable media and cloud services enable you to iterate quickly and adopt an agile approach.
“We want to deploy new features as fast as we can, and we don’t want to lag behind our competitors. Azure offers a rich toolset to deploy new services and features quickly. It enables us to be agile, to achieve continuous improvement, to be quicker to market than our competitors.”
Scale as you need
As your marketing campaign takes off, or your video goes viral, use the cloud to scale as you need and pay as you go. With more regions than AWS and Google combined, expand to new geographies seamlessly.
“We needed on-demand scalability and fast time-to-market, so we wanted most of the solution to be based on a PaaS platform. At the same time, we also needed to support multiple technology environments, including Windows and Linux. So Microsoft Azure made sense.”
Select media solutions from a growing list of partners
Find media solutions from partners in the Azure Marketplace to accelerate your time to market
Related solution architectures
Video-on-demand digital media
A basic video-on-demand solution that gives you the capability to stream recorded video content such as movies, news clips, sports segments, training videos, and customer support tutorials to any video-capable endpoint device, mobile application, or desktop browser. Video files are uploaded to Azure Blob storage, encoded to a multi-bitrate standard format, and then distributed via all major adaptive bit-rate streaming protocols (HLS, MPEG-DASH, Smooth) to the Azure Media Player client.
Learn moreLive streaming digital media
A live streaming solution allows you to capture video in real-time and broadcast it to consumers in real time, such as streaming interviews, conferences, and sporting events online. In this solution, video is captured by a video camera and sent to a channel input endpoint. The channel receives the live input stream and makes it available for streaming through a streaming endpoint to a web browser or mobile app. The channel also provides a preview monitoring endpoint to preview and validate your stream before further processing and delivery. The channel can also record and store the ingested content in order to be streamed later (video-on-demand).
Learn moreKeyword search/speech-to-text/OCR digital media
A speech-to-text solution allows you to identify speech in static video files so you can manage it as standard content, such as allowing employees to search within training videos for spoken words or phrases, and then enabling them to quickly navigate to the specific moment in the video. This solution allows you to upload static videos to an Azure website. The Azure Media Indexer uses the Speech API to index the speech within the videos and stores it in SQL Azure. You can search for words or phrases by using Azure Web Apps and retrieve a list of results. Selecting a result enables you to see where in the video the word or phrase is mentioned.
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