An AI service that delivers a personalized user experience
Create rich, tailored interactions
Boost usability and user satisfaction with reinforcement learning–based capabilities only available through Azure. Prioritize relevant content, layouts, and conversations through an easy-to-use API. Use Personalizer as a standalone personalization solution or to complement an existing solution—with no machine learning expertise required.
Automatic model optimization based on reinforcement learning, allowing AI to achieve the goals you set
Apprentice mode provides a smooth transition by only letting Personalizer interact with users after the service reaches a level of confidence in matching the performance of your existing solution
User-friendly interface to monitor and adjust the learning loop according to your parameters and KPIs
No machine-learning expertise required
Improve user experiences with real-time learning
Give users relevant experiences that improve over time, based on their behavior. Unlike recommendation engines that offer a few options from a large catalog, Personalizer presents the single best outcome for a user, every time they interact with your app.
Get up and running quickly
Embed Personalizer by adding two lines of code. Easily inspect the accuracy of predictions and optimize as needed. Personalizer works with your data in any form. Start with no data or tap into you’re an existing dataset to jump-start reinforcement learning.
Once embedded, Personalizer can skip the learning curve with apprentice mode. When the feature is switched on, the service learns alongside your existing solution without being exposed to users until it meets your performance threshold.See more about apprentice mode
Easily gauge how it's working
Interpret and evaluate Personalizer through the interface. Validate results by reproducing them, and gauge effectiveness of parameters with a stack-ranked view. For example, evaluate the impact of age, gender, and time of day on content engagement.Evaluate your models
What customers say about Azure Personalizer
Charlie Rohlf, Associate Vice President, Stats Technology Product Development, National Basketball Association
"We've always been sitting on a lot of data, but we needed Azure and AI to unlock its potential and find the interesting nuggets in those billions of data points."
The largest compliance portfolio in the industry
Microsoft invests more than USD 1 billion annually on cybersecurity research and development.
We employ more than 3,500 security experts who are dedicated to data security and privacy.
Azure has more certifications than any other cloud provider. View the comprehensive list.
Take charge with flexible pricing
Pay only for what you use, with no upfront costs. With Personalizer, you pay as you go based on number of transactions.
Frequently asked questions about Personalizer
Personalizer and other Cognitive Services offerings guarantee 99.9-percent availability. No SLA is provided for the Free pricing tier. See the SLA details.
Personalizer learns from the collective behavior of users, through the features or attributes about them that you send to the service. It uses this information to train a shared model that’s updated with information from every interaction, improving personalization outcomes for all users.
Personalizer works best when a rank call has 50 or fewer items. To personalize a choice from a larger list or catalog, reduce the number of items by using a recommendation engine or sorting technique.
Personalizer works with or without user sign-in but delivers richer, more relevant interactions for signed-in users.
Yes. Personalizer learns in the background, in real time, via apprentice mode. When the service has learned enough from users' actions to approximate your existing personalization system, you can use Personalizer in production with confidence to let it learn by interacting with your users and support a positive user experience.