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Bing Entity Search API

Bring rich context about people, places, things, and local businesses to your apps through entity information for a more engaging user experience.

Search for the most relevant entity

Harness the power of the web with the Bing Entity Search API. You can enrich your app by infusing knowledge search into existing content. Bing Entity Search API will identify the most relevant entity based on your searched term, spanning multiple entity types such as famous people, places, movies, TV shows, video games, books, and even local businesses near you.

See it in action

Optional parameters

By uploading data for this demo, you agree that Microsoft may store it and use it to improve Microsoft services, including this API. To help protect your privacy, we take steps to de-identify your data and keep it secure. We won’t publish your data or let other people use it.

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Augment your content with entity search results

Improve your users experience by augmenting valuable information in your app, blog, or website. Bing Entity Search API provides primary details about the entities searched.

Showcase of local businesses nearby

Easily search and present local businesses in the US such as restaurants, hotels, coffee shops, and other businesses near a specific location for a more relevant and engaging user experience.

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Previously called Entity Linking Intelligence Service API

Explore Bing Entity Search API