Bing Custom Search

An easy-to-use, ad-free, commercial-grade search tool that lets you deliver the results you want.

Build a customized search that fits your needs. The Bing Custom Search API gives you powerful ranking, a global-scale search index, and document processing with fast, simple setup. The core technology works in four steps—by identifying on-topic sites and images, providing automatic query suggestions, applying the Bing ranker, and delivering relevant search results. Adjust the parameters and access usage insights anytime.

See it in action

Powerful search for your domain

Define the parts of the web you want to draw from so users only see relevant results from the domains, subsites, and web pages you choose. Explore site suggestions to expand the scope of your search domain. And harness the full power of Bing’s global-scale search index to get a holistic view of searches and ranking.

Tailored search for specific content

Create a compelling search experience for content, such as web pages, images, videos, and even autosuggested words. With Bing Custom Search, promote or filter results to drive the outcome you want.

Customized automatic query completions

Predefine automatic query suggestions for your content within selected domains. Help users complete their queries faster by adding intelligent type-ahead capabilities to your app or website.

Complete control over search results

Control ranking, pinning, blocking, boosting, and demoting sites. Share your custom search instances with select individuals in your organization, and quickly test your deployments using the instance staging feature.

Easy launch and refinement

Quickly and reliably define and adjust the parameters of your search domain without writing a line of code. Render search result layouts using a customizable hosted Bing user experience.

Ad-free, commercial-grade service

Usage of the Bing Custom Search engine is ad-free, no matter how much or how little of the service you use.

Powerful statistics for your Powerful statistics from custom search queries

Quickly retrieve key insights, such as total query volume, top queries, market distribution of queries, response code distribution, and many others. You can subscribe to Bing Statistics Add-in from Azure Portal.

Temple University

"Site search is a key feature for our prospective and current students and faculty. With such a rich feature set, Bing Custom Search is an excellent choice to enable our users to find what they need."

Viral M. Mehta, Director of Web and Media Services, Temple University

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