Azure Active Directory B2C
Identity and access management for your customer-facing apps
Customize every pixel of your customer journey
Manage customer, consumer, and citizen access to your business-to-consumer (B2C) applications. Connect with millions of users with the scalability and availability you need.
High availability to scale to hundreds of millions of customers
Customization for every pixel of the registration and sign-in experience
Strong authentication for your customers using their preferred identity provider
Integration with apps and databases to capture sign-in and conversion data
Protect your customers’ identities
Build your solution your way
Customize your brand, your HTML, and your CSS to maintain consistency for your customers at every step, from sign-up to in-app experiences.
Unmatched security and compliance
Microsoft invests more than USD 1 billion annually on cybersecurity research and development.
We employ more than 3,500 security experts completely dedicated to your data security and privacy.
Azure has more compliance certifications than any other cloud provider. View the comprehensive list.
Get started with Azure AD B2C
Documentation, training, and resources
Documentation and tutorials
Azure Active Directory External Identities
Trusted by companies of all sizes
The NBA organization uses Azure AD B2C to better engage with fans and provide more of the type of content they’re interested in.
The government agency was able to use its existing identity provider and application while providing a platform from which to build new applications using modern protocols and to connect to new identity providers.
Stefan Lissau Erichsen, Head of IT Sales Systems, DSB
"It's a huge benefit that [Azure AD B2C] is a SaaS, and it's not something we're developing ourselves. Here, we have something that's standard that we know how to integrate."
Ralf Cichy, Project Manager, Zeiss
"Azure AD B2C is a huge innovation enabler…our development teams don't need to worry about authentication when creating applications. It's also less work for our staff to not have to manage multiple authentication systems."
Build seamless end user experience with our partner network
Tailor your end user experience specifically for your needs. Our partner network extends our solution capabilities; from enabling different methods of MFA, enabling Secure Customer Authentication, performing Role Based Access Control to combatting against fraud through Identity Verification - Proofing.