Azure Active Directory B2C
Consumer identity and access management in the cloud
- Improve connection with your consumers
- Pay only for what you use
- Scale to hundreds of millions of consumers
- Help protect your consumers’ identities
- Let consumers use their social media accounts
- Customizable workflows for consumer interactions
Consumer identity and access management
Stay connected with your consumers with a cloud identity service that is more reliable, and cost effective compared to on-premises systems. Built on Azure Active Directory, the highly secure cloud identity platform that handles billions of authentications per day, Azure Active Directory B2C is a highly available, global, identity management service for consumer-facing applications that scales to hundreds of millions of identities. It can be easily integrated across mobile and web platforms. Your consumers can log on to all your applications through fully customizable experiences by using their existing social accounts or by creating new credentials.
"Azure Active Directory B2C helped us bring our customer software download portal online within weeks instead of months. Support, scalability, and easy-to-handle software convinced us B2C was the right choice for this critical project."
Fabian Peschel, Carl Zeiss Industrial Metrology
Deliver friction-free consumer experiences
Make it easy for your consumers to get to your app. Enable self-service sign up, profile, and password management and single sign-on to all your apps. Give customers a choice between using one of their existing social accounts, such as Facebook, Google+, or LinkedIn, or creating a new user name and password.
Pay as you grow
Starting with a free tier, and then pay as you go as you get more customers and traffic to your applications. Azure Active Directory B2C pricing model combines per authentication and per user charges. Finally, a pricing model that makes sense. Learn more.
Rely on us when your customers rely on you
Secure access and availability go hand-in-hand. Your customers will rest assured that their profiles are protected through various security controls and application- or policy-based multi-factor authentication. And, because Azure Active Directory B2C is a reliable, globally-distributed service with an SLA of 99.9%, they’ll be able to access your app or service from virtually everywhere.
“Azure Active Directory B2C has helped the Indiana Office of Technology solve a long-standing problem where citizens required different logins to access every State application. With Azure Active Directory B2C, Hoosiers have the ability to create a secure and easy to use ID that will allow them to safely do business with the State, while only remembering one username and password. Our initial deployment of Azure Active Directory B2C with the Indiana Secretary of State’s INBiz application has been an overwhelming success and we are looking at using Azure Active Directory B2C for all future applications and retroactively applying the technology to legacy applications that require a citizen login.”
- Bryan Long, Cloud Architect - Indiana Office of Technology
Use a rich standards-based platform and extensible policies
Easily integrate consumer identity management into your applications. Use an extensible policy framework for granular control over identity experiences and behaviors. Industry standard protocols such as OpenID Connect makes identity management possible on a variety of platforms, such as .NET and Node.js. The REST-based Graph API enables developers to read and write to the directory from any platform. Through support for OAuth 2.0, developers can build their own secure web APIs, and open-source client libraries are available for .NET, Windows Store, iOS, and Android—and we’re already developing additional libraries.
Case study: Real Madrid C.F.
With Azure Active Directory B2C, Real Madrid is able to connect with their global fan base at massive scale.
“Azure Active Directory B2C helps us bring the stadium closer to our 450 million fans around the globe with simplified registration and login through social accounts like Facebook, or traditional username/passwords login. We’re able to provide a seamless experience across mobile applications on any platform. By using Azure Active Directory B2C, we were able to build a fully customized login page without having to build custom code. Additionally, with a Microsoft solution in place, we alleviated all our concerns about security, data breaches, and scalability.”
Rafael de los Santos, Head of Digital, Real Madrid