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Azure PlayFab Analytics

Real-time data analytics to understand and react to player behavior in live games

Optimize your games with real-time data analytics

Improve your players’ experience by understanding their behavior. Configure real-time segmentation and operate your live games with customized player messaging, leaderboards, tournaments, and commerce. Use data-driven insights to respond to player actions as they happen.

Real-time analytics

Gain immediate insight into game performance and issues.

Data management

Collect, store, process, and export data from your games.

Raw event data

Interact with your data using your favorite query and visualization solutions.


Comply with General Data Protection Regulation (GDPR), the Children’s Online Privacy Protection Act (COPPA), and other government regulations.


Monitor a unified real-time stream and historical archive of every event fired by your game.

Real-time segmentation

Use data properties to bucket players into segments and trigger actions as they enter or exit.


Elevate the player experience by determining the best variation for your title via experiments.


View summary reports of your game's daily and monthly performance with automatic reports available by daily email and on demand.


Gather all event and processed data into a completely managed data environment for instant access to your games data without the need for additional engineering.

Player data

Store and access player data and share across multiple devices and games.

Title data

Schedule event exports to a pre-existing Azure Blob Storage or Amazon S3 data warehouse.

Data Explorer

Get direct access to raw event data so you can interact with it using your preferred query and visualization solutions.


Export raw data to Azure Blob Storage or Amazon S3 warehouse.


PlayFab is General Data Protection Regulation (GDPR) compliant and provides the hooks you need to allow players to view or delete their data.


PlayFab is also compliant with the Children’s Online Privacy Protection Act (COPPA).

Try PlayFab free and pay only when you’re ready

PlayFab is free to start and offers flexible pricing plans for growth, including free service while in development until you reach 10,000 players.

PlayFab Analytics resources and documentation

Explore popular developer resources

Trusted by companies of all sizes

Kolibri Games

Kolibri Games gains key player insights and responds in real time using PlayFab.

Kolibri Games

Id Software

id Software used PlayFab to build several years’ worth of exciting features into Doom Eternal in only one year and deliver an immersive multiplayer experience.

Id Software

Frequently asked questions about PlayFab

  • Visit the PlayFab pricing overview page to learn how PlayFab pricing works, including definitions of consumption-based pricing meters.
  • If you’re a new customer, start free in development mode, which lets you connect titles currently in development to PlayFab without running up the bill.

    When you’re ready to move to live mode, learn about PlayFab pricing and view the billing summary page to preview your titles’ usage amounts. For more information about the PlayFab consumption-based billing model, read the best practices guide.

  • PlayFab titles are in one of two states—development mode and live mode. PlayFab is free to try in development mode, which lets you connect a title currently in development without running up the bill.

    A title in development mode can have only up to 100,000 users. A single account can have up to 10 titles in development mode.

    Read more about Development Mode.

  • All customers get access to PlayFab web forums, documentation, and tutorials. In addition, you can join the active PlayFab community in Discord, where developers share their experiences and knowledge with one another. Customers on a paid plan and at the Enterprise level get access to dedicated support, including the ability to submit tickets. Learn more about technical support.

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