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Nobel Media

Nobel Media

Posted: 11/25/2013

Nobel Prize moving up into the cloud with Windows Azure

“It was the openness and the scalability that made us go with Windows Azure” , says Hans Mehlin Technology Officer at Nobel Media. "Our site is built on Linux, PHP and MySQL, but we could just continue to run on the same platform - the same lampstack but moved to the cloud.

"We migrated from scratch in two weeks’ time, then we were prepared for the announcement of the new laureates."

Hans Mehlin
Technology Officer, Nobel Media

Business Needs

"It was the openness and the scalability that made us go with Windows Azure" , says Hans Mehlin Technology Officer at Nobel Media. "Our site is built on Linux, PHP and MySQL, but we could just continue to run on the same platform - the same lampstack but moved to the cloud. Earlier we used on premise servers, first in our own facility and later outsourced, until we got the opportunity to move into the cloud.

"Above all, the scalability really matters to us, because we have such pressure when the laureates are announced in October and then again when the prizes will be handed out in December. During the announcements, we have seen some very sharp peaks, sometimes a thousandfold pressure during one hour of what we usually have on a typical day.

"Moving to Azure was a great experience, the environment was very similar to what we had before. We migrated from scratch in two weeks’ time, then we were prepared for the announcement of the new laureates. We had time for load testing and used the simple up and downscaling that comes with Azure, so that we won't have to allocate unnecessary server power" says Hans Mehlin , who also got help with the migration by HiQ and Candidator.

From Microsoft's side, it was also good to demonstrate the openness with Windows Azure.

"What is interesting is that this is not a Microsoft solution, in the regard that they are not based on our server technology, not our databases and not on our programming," says Björn Eriksen, technical evangelist at Microsoft Sweden, who supported the transition.

Nobel Media, the company responsible for managing and developing media rights connected to the Nobel Prize , is also focusing on expanding the range and frequency of communication for the Nobel Prize at other times of the year. The move to the cloud has taken place this fall and went very smoothly.

"We were a little worried because the change was so close upon the announcement of the laureates, which means this year's busiest time for the site, but the move has been surprisingly easy and we managed to get everything in order in good time," says Mattias Fyrenius, CEO of Nobel Media .

In addition to increased flexibility, moving to the cloud also has financial benefits for Nobel Media.

The main purpose of the move was a safer environment and to provide a better experience for our users, but of course it is also financially beneficial because we only pay for the peaks and do not have to pay for over-capacity that we don't use for most of the year, " says Mattias Fyrenius.

Microsoft Sweden is very proud to have been entrusted with a site that is important to so many people all over the world, and also highlights the continuing cooperation with Nobel Media in planning webinars, video interviews and other activities to add value to the site.

"At Microsoft, we are humbly delighted that Nobel Media has chosen us as a partner, and to use the Windows Azure platform. It's great to be a part of the vision of how the Nobel Prize will act and be present in digital channels," says Richard Lind, Director of Technology and Platforms at Microsoft Sweden.

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