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Digital Air Strike

Digital Air Strike

Posted: 7/11/2012

Social media company gets the right information to their customers at the right time using Windows Azure

“Microsoft’s [Windows] Azure platform has given us the confidence that we can take forward our product line into the future knowing that we have massive scalability and tremendous reliability, and that kind of confidence gives us the sense that the world is opening in a way that we can take full advantage of.”

Tom Mohr, CEO, Digital Air Strike

Digital Air Strike provides social media monitoring and response services to some of the largest auto retailers in the world, including General Motors. Using Windows Azure and on-premises Microsoft technologies, the firm’s hybrid approach has created an instant feedback mechanism for all car purchases and service transactions enabling General Motors to monitor the health of its customer relationships in near real-time.

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