Heineken uses the cloud to reach 10.5 million consumers
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Creating real-time conversations with consumers, wherever they are


Targetbase helps consumer packaged goods and retail companies better engage with their customers. It does this by presenting relevant offers to consumers in real time, across devices and marketing channels. To create this real-time, anytime, anyplace consumer conversation, Targetbase rewrote its marketing platform using Microsoft Azure and the Cortana Intelligence Suite and Microsoft Azure analytics. By using the Cortana Intelligence Suite, Targetbase gained instant access to sophisticated machine learning, cognitive services, and data management capabilities. With Azure, Targetbase can quickly set up new customers, expand and scale anywhere in the world, and cut datacenter costs in half. Most importantly, Targetbase has transformed its offering with uniquely differentiated capabilities.
Developers use cloud power to boost the quality of automotive parts manufacturing

Fagor Ederlan

Nobody wants defective steering or brakes on their car, but it’s not easy to find defects in aluminum parts the moment they’re manufactured. Developers working for automotive parts maker Fagor Ederlan were tasked with building a system that could use the available manufacturing data to predict quality issues. Their work was made more challenging by a diverse range of legacy and proprietary equipment, data access issues, sheer data volumes, and network constraints. Using a Microsoft Azure cloud solution and machine learning model, a joint developer team was able to create a prototype solution that identifies defective parts sooner while conserving network bandwidth. Most importantly, it can be applied to the different machines and factories in the organization’s global system.
Driving digital transformation for in vitro diagnostic medical devices with IoT

Roche Diagnostics

Background Diagnostic devices play a vital role in helping to improve healthcare delivery. In fact, an estimated 60 percent of the world’s medical decisions are made with support from in vitro diagnostics (IVD) solutions, such as those provided by Roche Diagnostics, an industry leader. Its IVD portfolio helps clinicians detect diseases, determine causes, monitor patient progress, and improve outcomes. Products include devices to assist in clinical chemistry and immunoassays, urina…
Can IoT save remote Roman ruins?  

Politecnico di Milano (PoliMi)

Archeologists concerned about the state of an underground site discovered below the Opera House in Rome turned to Politecnico di Milano, one of the most important technical universities in Italy, for an automated solution. Although physical access to the site was limited, archeologists needed to determine whether humidity, temperature, and other environmental factors were destroying the ancient friezes and sculptures. The university had developed a smart-sensor technology that could provide the onsite data monitoring the archeologists were restricted from performing manually. Microsoft Azure was the simplest solution for an IoT-based system that would provide the archeologists with the important data they needed to monitor the site.
TEXA’s revolutionary IoT solution for vehicle owners helps save time, money, gas—and possibly lives


TEXA S.p.A. is one of the first companies to give consumers, fleet managers, and mechanics mobile access to useful insights compiled from vehicles’ computers. In a few seconds, customers can see data about engine health and fuel consumption as well as metrics ranking driving skills. Customers can also configure the solution to notify paramedics and police automatically if their vehicles are in an accident or vandalized. What made this kind of solution possible is TEXA’s innovative use of technologies including the Internet of Things (IoT) and Microsoft Azure.
Turkish media company entertains more consistently in the cloud

Dogus Media Group

The Doğuş Media Group (DMG), the leading media company in Turkey, owns multiple local media outlets and also represents global brands such as National Geographic and Condé Nast in Turkey. To deliver a better and more consistent viewing experience across its many web properties, DMG is replatforming all its media websites using Microsoft Azure platform services. With this move, DMG has gained on-demand infrastructure scalability, uninterrupted availability, and a faster innovation cycle—all of which keeps viewers coming back for more.
Power BI harnessing the potential of data


Retail technology specialist WorldSmart was already the largest point of sale (POS) technology provider to independent grocery retailers in Australia. Its success was built on integrating POS, loyalty, and digital marketing programs to create comprehensive retail solutions. But key leaders wondered if there was some way to get more out of the wealth of information already being gathered? The answer? Quite a bit, especially if they harnessed the potential, power, and magic of real-time reporting and insightful visualizations of data.
Sulekha uses Azure DocumentDB to connect customers and businesses across India  


  Figure 1. Overview of Sulekha’s infrastructure with Microsoft Azure
Celebrating the 100th Birthday of the Coca-Cola Bottle with Cortana Intelligence


Maybe none of us will ever become a 100-year-old American icon, but there is one we can all take a picture with. Coca-Cola is celebrating the 100th birthday of its famous bottle, a shape designed to be so familiar that people would “recognize it even if they felt it in the dark.” More than 5 billion of the bottles were sent to US troops in WWII, and those famous curves are now recognized the world over. They have been memorialized by Andy Warhol and featured in museum exhibits. They&r…
Keeping the Power on When You Need It Most

Cummins, Inc.

From the roar of some of the first diesel automobiles to the proving grounds of the Indianapolis 500 and the lights that illuminate some of the world’s most magnificent landmarks, Cummins has been making history for nearly 100 years. It creates the world’s most reliable, clean, and efficient engines, and the systems that keep us warm, safe, and connected. Whether keeping the power on when disaster strikes or powering critical systems in hospitals, people rely on Cummins Power Generati…

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