{"id":926,"date":"2019-11-04T00:00:00","date_gmt":"2019-11-04T00:00:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/blog\/simply-unmatched-truly-limitless-announcing-azure-synapse-analytics"},"modified":"2025-06-26T10:53:25","modified_gmt":"2025-06-26T17:53:25","slug":"simply-unmatched-truly-limitless-announcing-azure-synapse-analytics","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/simply-unmatched-truly-limitless-announcing-azure-synapse-analytics\/","title":{"rendered":"Simply unmatched, truly limitless: Announcing Azure Synapse Analytics"},"content":{"rendered":"\n

Today, businesses are forced to maintain two types of analytical systems, data warehouses and data lakes. Data warehouses provide critical insights on business health. Data lakes can uncover important signals on customers, products, employees, and processes. Both are critical, yet operate independently of one another, which can lead to uninformed decisions. At the same time, businesses need to unlock insights from all<\/em> their data to stay competitive and fuel innovation with purpose. Can a single cloud analytics service bridge this gap and enable the agility that businesses demand?<\/p>\n\n\n\n

Azure Synapse Analytics<\/h2>\n\n\n\n

Today, we are announcing Azure Synapse Analytics, a limitless analytics service, that brings together enterprise data warehousing and Big Data analytics. It gives you the freedom to query data on your terms, using either serverless on-demand or provisioned resources, at scale. Azure Synapse brings these two worlds together with a unified experience to ingest, prepare, manage, and serve data for immediate business intelligence and machine learning needs.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Simply put, Azure Synapse is the next evolution of Azure SQL Data Warehouse. We have taken the same industry-leading data warehouse<\/a> to a whole new level of performance and capabilities. In fact, it\u2019s the first and only analytics system to have run all TPC-H queries at petabyte-scale<\/strong>. Businesses can continue running their existing data warehouse workloads in production today with Azure Synapse and will automatically benefit from the new capabilities<\/a> which are in preview. Businesses can put their data to work much more quickly, productively, and securely, pulling together insights from all data sources, data warehouses, and big data analytics systems. Partners can continue to build with us as Azure Synapse will offer a rich and vibrant ecosystem of partners like Databricks<\/a>, Informatica<\/a>, Accenture<\/a>, Talend<\/a>, Panoply<\/a>, Attunity<\/a>, Pragmatic Works<\/a>, and Adatis<\/a>.<\/p>\n\n\n\n

With Azure Synapse, data professionals of all types can collaborate, build, manage, and analyze their most important data with ease, all within the same service. From Apache Spark integration with the powerful and trusted SQL engine to code-free data integration and management, Azure Synapse is built for every data professional.<\/p>\n\n\n\n

That is why companies like Unilever are choosing Azure Synapse.<\/p>\n\n\n\n

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“Our adoption of the Azure Analytics platform has revolutionized our ability to deliver insights to the business. We are very excited that Azure Synapse Analytics will streamline our analytics processes even further with the seamless integration the way all the pieces have come together so well.<\/em>“<\/p>\n\n\n\n

Nallan Sriraman, Global Head of Technology, Unilever<\/strong>
\"Unilever<\/p>\n<\/blockquote>\n\n\n\n

Limitless scale<\/h2>\n\n\n\n

Azure Synapse delivers insights from all your data, across data warehouses and big data analytics systems, with blazing speed. With Azure Synapse, data professionals can query both relational and non-relational data at petabyte-scale using the familiar SQL language. For mission-critical workloads, they can easily optimize the performance of all<\/em> queries with intelligent workload management, workload isolation, and limitless concurrency.<\/p>\n\n\n\n

Powerful insights<\/h2>\n\n\n\n

With Azure Synapse, enabling business intelligence and machine learning is a breeze. It is deeply integrated with Power BI and Azure Machine Learning to greatly expand the discovery of insights from all your data and apply machine learning models to all your intelligent apps. Significantly reduce project development time for business intelligence and machine learning projects with a limitless analytics service that enables you to seamlessly apply intelligence over all your most important data \u2014 from Dynamics 365 to Office 365, to SaaS services that support Open Data Initiative<\/a> \u2014 and easily share data<\/a> with just a few clicks.<\/p>\n\n\n\n

Unified experience<\/h2>\n\n\n\n

Build end-to-end analytics solutions with a unified experience. The Azure Synapse studio provides a unified workspace for data prep, data management, data warehousing, big data, and AI tasks. Data engineers can use a code-free visual environment for managing data pipelines. Database administrators can automate query optimization. Data scientists can build proofs of concept in minutes. Business analysts can securely access datasets and use Power BI to build dashboards in minutes, all while using the same analytics service.<\/p>\n\n\n\n

Unmatched security<\/h2>\n\n\n\n

Azure has the most advanced security and privacy features in the market. These features are built into the fabric of Azure Synapse, such as automated threat detection and always-on data encryption. And for fine-grained access control, businesses can help ensure data stays safe and<\/em> private using column-level security and native row-level security, as well as dynamic data masking to automatically<\/em> protect sensitive data in real-time.<\/p>\n\n\n\n

Get started today<\/h2>\n\n\n\n

Businesses can continue running their existing data warehouse workloads in production today with generally available features on Azure Synapse.<\/p>\n\n\n\n