{"id":862,"date":"2019-11-20T00:00:00","date_gmt":"2019-11-20T08:00:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/blog\/how-ai-can-supercharge-content-understanding-for-businesses"},"modified":"2025-06-29T09:47:11","modified_gmt":"2025-06-29T16:47:11","slug":"how-ai-can-supercharge-content-understanding-for-businesses","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-ai-can-supercharge-content-understanding-for-businesses\/","title":{"rendered":"How AI can supercharge content understanding for businesses"},"content":{"rendered":"\n

Organizations face challenges when it comes to extracting insights, finding meaning, and uncovering new opportunities in the vast troves of content at their disposal. In fact, 82 percent of organizations surveyed in the latest Harvard Business Review (HBR) Analytic Services report<\/a> say that exploring and understanding their content in a timely manner is a significant challenge. This is exacerbated because content is not only spread over multiple systems but also in multiple formats such as PDF, JPEG, spreadsheets, and audio files.<\/p>\n\n\n\n

The first wave of artificial intelligence (AI) was designed for narrow applications, training a single model to address a specific task such as handwriting recognition. What\u2019s been challenging, however, is that these models individually can\u2019t capture all the different attributes hidden in various types of content. This means developers must painfully stitch together disparate components to fully understand their content.<\/p>\n\n\n\n

Instead, organizations need a solution that spans vision, speech, and language to fully unlock insights from all content types. We are heavily investing in this new category of AI, called knowledge mining, to enable organizations to maximize the value of their content.<\/p>\n\n\n\n

Knowledge mining with Azure Cognitive Search<\/h2>\n\n\n\n

Organizations can take advantage of knowledge mining today with Azure Cognitive Search. Organizations can now easily glean insights from all their content through web applications, bots, and Power BI visualizations. With Azure Cognitive Search, organizations can not only benefit from the industry\u2019s most comprehensive domain-specific models but also integrate their own custom models. What used to take months to accomplish can be realized in mere hours without needing data science expertise.<\/p>\n\n\n\n

\"Azure<\/figure>\n\n\n\n

Delivering real business impact<\/h2>\n\n\n\n

The same Harvard Business Review report describes how our customers across industries are benefiting from knowledge mining in ways that were previously unimaginable.<\/p>\n\n\n\n