{"id":6007,"date":"2014-05-28T00:00:00","date_gmt":"2014-05-28T00:00:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/blog\/announcing-the-acquisition-of-capptain"},"modified":"2025-09-12T10:13:58","modified_gmt":"2025-09-12T17:13:58","slug":"announcing-the-acquisition-of-capptain","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/announcing-the-acquisition-of-capptain\/","title":{"rendered":"Announcing the Acquisition of Capptain"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today, mobility is the driving force behind how people live, work and connect with each other \u2013 and that mobile world is powered by the cloud.&nbsp; In this world, customers and employees alike can share vital, real-time information to be productive on the go \u2013 and organizations can facilitate deeper, real-time engagement with customers to maximize value and transform businesses for the better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Microsoft, we understand the power of mobile apps and have made significant investments in cloud services that power mobile app development. Today, I\u2019m pleased to announce that we are continuing our emphasis on this key area by acquiring leading mobile push analytics provider Capptain. Capptain will bring a vital new element to our end-to-end story for mobile app development \u2013 real-time user and push analytics.&nbsp; With Capptain\u2019s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers.&nbsp; This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are hard at work integrating Capptain\u2019s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement. In the interim, Capptain\u2019s existing solutions will remain available to both new and current customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobility, powered by the cloud, is how people are being more productive, more connected and more inspired every day.&nbsp; We are excited to welcome the Capptain team to Microsoft, and to Azure, to help us advance that future for all our customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, mobility is the driving force behind how people live, work and connect with each other \u2013 and that mobile world is powered by the cloud.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1467],"tags":[],"audience":[],"content-type":[],"product":[2902],"tech-community":[],"topic":[],"coauthors":[19],"class_list":["post-6007","post","type-post","status-publish","format-standard","hentry","category-compute","product-app-service","review-flag-new-1680286579-546"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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