{"id":4179,"date":"2017-02-02T00:00:00","date_gmt":"2017-02-02T00:00:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/blog\/microsoft-educator-community-harnesses-recommendations-api-to-engage-educators-around-the-world"},"modified":"2025-06-11T06:52:36","modified_gmt":"2025-06-11T13:52:36","slug":"microsoft-educator-community-harnesses-recommendations-api-to-engage-educators-around-the-world","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/microsoft-educator-community-harnesses-recommendations-api-to-engage-educators-around-the-world\/","title":{"rendered":"Microsoft Educator Community harnesses Recommendations API to engage educators around the world"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Microsoft Educator Community website (education.microsoft.com) is a central hub for educators worldwide that allows educators everywhere to connect and collaborate, find training and lessons, and grow their professional careers with Microsoft products such as 0ffice 365.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2017\/02\/Educator1.webp\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The site offers various content and activities for educators such as courses, resources, webinars, lesson plans, Skype activities and more. Currently it has more than 14,000 content pages. Dr. Iris Yuster \u2013 the business development manager for the website &#8212; wanted to use that content and previous user behavior to increase return visits, new registrations, personalize the customer experiences, and increase customer engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Educator Community team decided to use the Recommendations API, part of Micorsoft Cognitive Services and some clever user experience improvements to acomplish this goal. They use the service\u2019s capability to provide Item-to-Item recommendations as well as User-to-Item recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Educator Community used Item-to-Item Recommendations on the content pages. The Recommendations API uses machine learning techniques to present additional content related to the featured lesson\/article. They called this module&nbsp; \u201cEducators also viewed\u201d and launched it on July 2016.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The module displays in two different ways:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A floating window on the right corner of content pages \u2013 visible in front of the page and floating while scrolling down&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2017\/02\/Educator2.webp\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The floating window expands while clicking on it to display the items.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2017\/02\/Educator3.webp\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The module full view is also displayed on the bottom of the content page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2017\/02\/Educator4.webp\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Education Community team also wanted to personalize the first impression of a customer when they visit the site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The team used individual educator behavior during previous visits to train a recommendations model that provides items that are uniquely tailored for that educator. They called this module \u201cRecommended for you, \u201d and it is displayed on the home page and main landing pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Home page recommendations include a mix of content from all site categories that are relevant for the educator, while on category landing pages it displays only recommendations from the same category. For example, on the <em>Courses<\/em> landing page there are only recommended items from courses and related sub-categories:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2017\/02\/CoursesRecommended1.webp\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Education community team performed an A\/B test. Participants were assigned randomly into one of two groups: Group A (The Recommendations Group) saw the recommendations module on the content pages, while Group B did not see any recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sample included 37,000 of educators for each group. Once an educator was placed in a group, they stayed in that group during all the testing period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The impact was significant! These are some of the insights they gathered:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">About 6% of the customers clicked on recommended content.\u00a0 Those educators consumed more content, had longer visits, and returned for more visits as compared to the educators without recommendations.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><p>Those in the Recommendations Group were about 3 times more likely to register as members of the Education community.<\/p><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><p>And educators in the Recommendations Group had significantly less bounce rate!<\/p><br><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2017\/02\/Comparison1.webp\" alt=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-bottom-line\">The bottom line\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Personalized recommendations are not a nice to have feature; it\u2019s a must have on any site. The Recommendations API, part of Microsoft Cognitive Services helped the Educator Community to achieve and improve engagement APIs and provide a more personalized experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Educator Community uses Microsoft Cognitive Services to put educators in the center, think about their personal interests, and create a place like home where they want to stay &nbsp;\u2013 before, during and after school.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"links\">Links<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/education.microsoft.com\/\">Microsoft Education Community<\/a><br><a href=\"https:\/\/www.microsoft.com\/cognitive-services\/en-us\/recommendations-api\">Recommendations API<\/a><br><a href=\"https:\/\/www.microsoft.com\/cognitive-services\">Microsoft Cognitive Services<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Microsoft Educator Community website (education.microsoft.com) is a central hub for educators worldwide that allows educators everywhere to connect and collaborate, find training and lessons, and grow their professional careers with Microsoft products such as 0ffice 365.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1454],"tags":[],"audience":[3057,3055,3056],"content-type":[],"product":[3164],"tech-community":[],"topic":[],"coauthors":[97],"class_list":["post-4179","post","type-post","status-publish","format-standard","hentry","category-ai-machine-learning","audience-data-professionals","audience-developers","audience-it-implementors","product-microsoft-foundry","review-flag-1680286581-295","review-flag-3-1680286581-173","review-flag-6-1680286581-909","review-flag-machi-1680286585-314","review-flag-new-1680286579-546"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft Educator Community harnesses Recommendations API to engage educators around the world | Microsoft Azure Blog<\/title>\n<meta name=\"description\" content=\"The Microsoft Educator Community website (education.microsoft.com) is a central hub for educators worldwide that allows educators everywhere to connect and collaborate, find training and lessons, and grow their professional careers with Microsoft products such as 0ffice 365. 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