{"id":40959,"date":"2025-06-20T08:00:00","date_gmt":"2025-06-20T15:00:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/en-us\/blog\/?p=40959"},"modified":"2025-07-01T09:23:15","modified_gmt":"2025-07-01T16:23:15","slug":"idc-business-value-study-a-306-roi-within-3-years-using-ubuntu-linux-on-azure","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/idc-business-value-study-a-306-roi-within-3-years-using-ubuntu-linux-on-azure\/","title":{"rendered":"IDC Business Value Study: A 306% ROI within 3 years using Ubuntu Linux on Azure"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Businesses today are under pressure to innovate faster, reduce costs, and stay secure\u2014all while preparing for an AI-driven future. As part of this shift, many organizations are turning to Microsoft Azure to modernize their infrastructure. In doing so, they find that migrating to Azure helps meet these evolving demands by improving agility, strengthening security, and laying the foundation for AI readiness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/azure.microsoft.com\/en-us\">Microsoft Azure<\/a> supports your migration and modernization journey with services built for Linux and Open Source. Central to this transformation is Ubuntu, Canonical\u2019s enterprise-grade Linux distribution, which integrates seamlessly with Azure\u2019s IaaS and PaaS. Together, they deliver high performance, reliability, and enterprise support\u2014plus a broad set of tools to make migration smooth and efficient.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/azure.microsoft.com\/en-us\/solutions\/linux-on-azure\/ubuntu\/#overview\">Optimize your Ubuntu experience in Azure<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To bring a data-driven perspective to these benefits, Microsoft commissioned International Data Corporation (IDC) to conduct a&nbsp;<a href=\"https:\/\/aka.ms\/IDCBVwhitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">business value study<\/a>* based on interviews with organizations that moved their Ubuntu workloads from on-premises to Azure. Study participants shared that Azure provides a more efficient and effective platform for their Ubuntu workloads, maximizing their value in core business functions and supporting new technology adoption. Using the data derived from these interviews, IDC analysts created a typical customer profile to represent common experiences and business outcomes. The consolidated data from study participants shows that running Canonical Ubuntu workloads on Azure delivers the following benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">306% three-year return on investment with an 11-month payback on investment.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">35% lower three-year cost of operations.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">63% faster to deploy new compute resources and 52% faster to scale to new business opportunities.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">85% less unplanned downtime affecting users.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">$30.63M higher revenue per organization per year.<\/li>\n<\/ul>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/06\/image.webp\" alt=\"IDC Business Value study snapshot\" class=\"wp-image-40961 webp-format\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" data-orig-src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/06\/image.webp\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quantified-benefits-of-ubuntu-on-microsoft-azure\">Quantified benefits of Ubuntu on Microsoft Azure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IDC interviewed stakeholders involved with Ubuntu workloads on Azure, uncovering significant benefits cited by participants, including:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"run-mission-critical-workloads-with-robust-performance-and-flexibility\">Run mission-critical workloads with robust performance and flexibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations running workloads such as data analytics, engineering simulations, and machine learning, experience increased agility and operational efficiency with Ubuntu on Azure. By leveraging Ubuntu on Azure, businesses can scale seamlessly and respond swiftly to changing market conditions, ensuring optimal application performance while accelerating innovation and maintaining a competitive edge.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\">\u201cWith Ubuntu on Azure, we\u2019ve unlocked AI adoption. We can scale innovations and experiment with technologies like GenAI, ML, and big data analytics without infrastructure constraints<em>.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The study participants also highlighted the ease of migrating Ubuntu workloads to Azure and the ability to add or remove capacity as needed. Gains in agility and development were notable, with users able to adjust and scale their Ubuntu environments more rapidly and flexibly in Azure, reducing deployment-related friction on development and business activities.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\">\u201cScalability is one of the reasons we moved to Ubuntu on Azure. We now have rapid scaling and flexible deployment, which enhance our responsiveness to business needs by almost 40%.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"strengthen-security-and-empower-your-it-teams\">Strengthen security and empower your IT teams<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Security was another standout benefit for organizations adopting Ubuntu on Azure. They experienced enhanced operational resilience and reduced exposure to security and performance risks. Azure\u2019s built-in security tools, including Microsoft Defender for Cloud, offer continuous security assessment threat detection, and actionable recommendations. This enables IT teams to proactively identify vulnerabilities, respond swiftly to potential threats, and maintain robust protection, ultimately supporting business continuity and fostering trust with customers and stakeholders.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\">\u201cUbuntu on Azure provides built-in security features such as Microsoft Defender for Cloud, which is a continuous security assessment and actionable recommendations. This proactive approach helps us identify vulnerabilities before they can be exploited, which is what we all are looking out for.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, IT teams have been able to shift their focus from maintenance-heavy tasks to more strategic, innovation-driven efforts, including AI initiatives. The transition to Azure simplified operations, streamlined development cycles, and enabled teams to make faster progress on business-critical projects by leveraging built-in AI tools and infrastructure that support rapid experimentation and deployment.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\">\u201cWith Ubuntu on Azure, we leverage AI and refocus our IT team. Managing on-premises infrastructure was difficult, but Azure AI services enhanced our applications and drove innovation. We\u2019ve shifted IT resources from maintenance to strategic projects, improving productivity by 25%.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reduce-operational-costs-while-scaling-efficiently\">Reduce operational costs while scaling efficiently<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations also realized significant cost efficiencies with Ubuntu on Azure. By taking advantage of Azure\u2019s pay-as-you-go pricing and removing hardware maintenance burdens, businesses achieved notable infrastructure and licensing savings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IDC found that customers reduced the cost of running Ubuntu workloads by an average of 35% over three years, saving $6,500 per Azure VM. Many also saw a 29% reduction in annual infrastructure costs, equating to approximately $581,100 per year.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\">\u201cUbuntu on Azure has reduced our direct IT costs by 40%, and it also optimizes our resource allocation, so we have better operational efficiency and staff time savings.\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\">\u201cUbuntu on Azure offers significant cost savings and scalability compared to on-premises solutions. It also provides excellent integration and interoperability and helps address data challenges, enhancing completeness, accuracy, and availability to support business decisions.\u201d<\/p>\n<\/blockquote>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/06\/image-1-1024x576.webp\" alt=\"IT operation cost and staff time benefits\" class=\"wp-image-40975 webp-format\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/06\/image-1-1024x576.webp 1024w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/06\/image-1-300x169.webp 300w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/06\/image-1-768x432.webp 768w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/06\/image-1-1536x864.webp 1536w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/06\/image-1.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-orig-src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/06\/image-1-1024x576.webp\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn-more-from-the-idc-study\">Learn more&nbsp;from the IDC study<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Download the full study:&nbsp;<a href=\"https:\/\/aka.ms\/IDCBVwhitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">The Business Value of Ubuntu on Microsoft Azure<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/aka.ms\/IDCwebinar_Linux\" target=\"_blank\" rel=\"noreferrer noopener\">Register&nbsp;to attend the webinar<\/a> and listen to our guests from IDC, Microsoft, and Canonical discuss the benefits of running Ubuntu Linux on Azure.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">To learn more about Ubuntu on Azure,&nbsp;<a href=\"https:\/\/azure.microsoft.com\/en-us\/solutions\/linux-on-azure\/ubuntu\/#overview\">visit our website<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<aside class=\"cta-block cta-block--align-left cta-block--has-image wp-block-msx-cta\" data-bi-an=\"CTA Block\">\n\t<div class=\"cta-block__content\">\n\t\t\t\t\t<div class=\"cta-block__image-container\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/04\/Cloud_605692_Blog_250115-1024x575.webp\" class=\"cta-block__image\" alt=\"A woman looking at a laptop\" srcset=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/04\/Cloud_605692_Blog_250115-1024x575.webp 1024w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/04\/Cloud_605692_Blog_250115-300x169.webp 300w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/04\/Cloud_605692_Blog_250115-768x432.webp 768w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/04\/Cloud_605692_Blog_250115.webp 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\n\t\t<div class=\"cta-block__body\">\n\t\t\t<h2 class=\"cta-block__headline\">The Business Value of Ubuntu on Microsoft Azure<\/h2>\n\t\t\t<p class=\"cta-block__text\">Read the full International Data Corporation business value study. <\/p>\n\t\t\t\t\t\t\t<div class=\"cta-block__actions\">\n\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/aka.ms\/IDCBVwhitepaper\"\n\t\t\t\t\t\tclass=\"btn cta-block__link btn-link\"\n\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\tLearn more &gt;\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">*IDC White Paper, sponsored by Microsoft, The Business Value of Ubuntu on Microsoft Azure, doc # US52857024, January 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Study participants shared that Azure provides a more efficient and effective platform for their Ubuntu workloads, maximizing their value in core business functions and supporting new technology adoption.<\/p>\n","protected":false},"author":39,"featured_media":40997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1467],"tags":[],"audience":[3054,3053],"content-type":[1465],"product":[1566],"tech-community":[2993],"topic":[],"coauthors":[19],"class_list":["post-40959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compute","audience-business-decision-makers","audience-it-decision-makers","content-type-announcements","product-linux-virtual-machines","review-flag-1680286584-658","review-flag-6-1680286581-909","review-flag-ai-driven-ai-driven-2","review-flag-idc-1680286585-291","review-flag-lever-1680286579-649","review-flag-machi-1680286585-314","review-flag-ml-1680286585-776","review-flag-new-1680286579-546","review-flag-vm-1680286585-143"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IDC Business Value Study: A 306% ROI within 3 years using Ubuntu Linux on Azure | Microsoft Azure Blog<\/title>\n<meta name=\"description\" content=\"Study participants shared that Azure provides a more efficient and effective platform for their Ubuntu workloads, maximizing their value in core business functions and supporting new technology adoption. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/idc-business-value-study-a-306-roi-within-3-years-using-ubuntu-linux-on-azure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDC Business Value Study: A 306% ROI within 3 years using Ubuntu Linux on Azure | Microsoft Azure Blog\" \/>\n<meta property=\"og:description\" content=\"Study participants shared that Azure provides a more efficient and effective platform for their Ubuntu workloads, maximizing their value in core business functions and supporting new technology adoption. 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