{"id":4026,"date":"2017-03-28T00:00:00","date_gmt":"2017-03-28T00:00:00","guid":{"rendered":""},"modified":"2025-06-17T08:18:14","modified_gmt":"2025-06-17T15:18:14","slug":"up-your-saas-application-game","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/","title":{"rendered":"Up your SaaS application game"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Frustrated with ever-changing customer expectations? Yesterday\u2019s investments losing steam as the market turns to the next shiny thing? How do you scale across cloud and mobile, stay on top of data and security, and ultimately sell successfully in a rapidly transforming landscape?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.microsoft.com\/en-us\/cloud-platform\/app-accelerate\">Microsoft App Accelerate<\/a> targets exactly these issues for application creators and ISVs (independent software vendors). Whatever type of solution your company delivers, the program provides the resources to help you plan, deploy, launch, and grow your applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more by reading <a href=\"https:\/\/blogs.technet.microsoft.com\/dataplatforminsider\/2017\/03\/28\/build-intelligent-applications-with-help-from-microsoft-app-accelerate\">Build intelligent applications with help from Microsoft App Accelerate<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frustrated with ever-changing customer expectations? Yesterday\u2019s investments losing steam as the market turns to the next shiny thing? How do you scale across cloud and mobile, stay on top of data\u2026.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1466,1462],"tags":[],"audience":[3055,3053,3056],"content-type":[],"product":[],"tech-community":[],"topic":[],"coauthors":[97],"class_list":["post-4026","post","type-post","status-publish","format-standard","hentry","category-hybrid-multicloud","category-serverless","audience-developers","audience-it-decision-makers","audience-it-implementors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Up your SaaS application game | Microsoft Azure Blog<\/title>\n<meta name=\"description\" content=\"Frustrated with ever-changing customer expectations? Yesterday\u2019s investments losing steam as the market turns to the next shiny thing? How do you scale across cloud and mobile, stay on top of data\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Up your SaaS application game | Microsoft Azure Blog\" \/>\n<meta property=\"og:description\" content=\"Frustrated with ever-changing customer expectations? Yesterday\u2019s investments losing steam as the market turns to the next shiny thing? How do you scale across cloud and mobile, stay on top of data\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Azure Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/microsoftazure\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-28T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T15:18:14+00:00\" \/>\n<meta name=\"author\" content=\"Microsoft Azure\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azure\" \/>\n<meta name=\"twitter:site\" content=\"@azure\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Microsoft Azure\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/\"},\"author\":[{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/author\/microsoft-azure\/\",\"@type\":\"Person\",\"@name\":\"Microsoft Azure\"}],\"headline\":\"Up your SaaS application game\",\"datePublished\":\"2017-03-28T00:00:00+00:00\",\"dateModified\":\"2025-06-17T15:18:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/\"},\"wordCount\":98,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization\"},\"articleSection\":[\"Hybrid + multicloud\",\"Serverless\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/\",\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/\",\"name\":\"Up your SaaS application game | Microsoft Azure Blog\",\"isPartOf\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#website\"},\"datePublished\":\"2017-03-28T00:00:00+00:00\",\"dateModified\":\"2025-06-17T15:18:14+00:00\",\"description\":\"Frustrated with ever-changing customer expectations? Yesterday\u2019s investments losing steam as the market turns to the next shiny thing? How do you scale across cloud and mobile, stay on top of data\u2026\",\"breadcrumb\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog home\",\"item\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hybrid + multicloud\",\"item\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/category\/hybrid-multicloud\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Up your SaaS application game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#website\",\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/\",\"name\":\"Microsoft Azure Blog\",\"description\":\"Get the latest Azure news, updates, and announcements from the Azure blog. From product updates to hot topics, hear from the Azure experts.\",\"publisher\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization\",\"name\":\"Microsoft Azure Blog\",\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/06\/microsoft_logo.webp\",\"contentUrl\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/06\/microsoft_logo.webp\",\"width\":512,\"height\":512,\"caption\":\"Microsoft Azure Blog\"},\"image\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/microsoftazure\",\"https:\/\/x.com\/azure\",\"https:\/\/www.instagram.com\/microsoftdeveloper\/\",\"https:\/\/www.linkedin.com\/company\/16188386\",\"https:\/\/www.youtube.com\/user\/windowsazure\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/person\/c702e5edd662b328b49b7e1180cab117\",\"name\":\"shakir\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g7664e653ea371ce16eaf75e9fa8952c4\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g\",\"caption\":\"shakir\"},\"sameAs\":[\"https:\/\/azure.microsoft.com\"],\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/author\/shakir\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Up your SaaS application game | Microsoft Azure Blog","description":"Frustrated with ever-changing customer expectations? Yesterday\u2019s investments losing steam as the market turns to the next shiny thing? How do you scale across cloud and mobile, stay on top of data\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/","og_locale":"en_US","og_type":"article","og_title":"Up your SaaS application game | Microsoft Azure Blog","og_description":"Frustrated with ever-changing customer expectations? Yesterday\u2019s investments losing steam as the market turns to the next shiny thing? How do you scale across cloud and mobile, stay on top of data\u2026","og_url":"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/","og_site_name":"Microsoft Azure Blog","article_publisher":"https:\/\/www.facebook.com\/microsoftazure","article_published_time":"2017-03-28T00:00:00+00:00","article_modified_time":"2025-06-17T15:18:14+00:00","author":"Microsoft Azure","twitter_card":"summary_large_image","twitter_creator":"@azure","twitter_site":"@azure","twitter_misc":{"Written by":"Microsoft Azure","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/#article","isPartOf":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/"},"author":[{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/author\/microsoft-azure\/","@type":"Person","@name":"Microsoft Azure"}],"headline":"Up your SaaS application game","datePublished":"2017-03-28T00:00:00+00:00","dateModified":"2025-06-17T15:18:14+00:00","mainEntityOfPage":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/"},"wordCount":98,"commentCount":0,"publisher":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization"},"articleSection":["Hybrid + multicloud","Serverless"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/","url":"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/","name":"Up your SaaS application game | Microsoft Azure Blog","isPartOf":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#website"},"datePublished":"2017-03-28T00:00:00+00:00","dateModified":"2025-06-17T15:18:14+00:00","description":"Frustrated with ever-changing customer expectations? Yesterday\u2019s investments losing steam as the market turns to the next shiny thing? How do you scale across cloud and mobile, stay on top of data\u2026","breadcrumb":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/up-your-saas-application-game\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog home","item":"https:\/\/azure.microsoft.com\/en-us\/blog\/"},{"@type":"ListItem","position":2,"name":"Hybrid + multicloud","item":"https:\/\/azure.microsoft.com\/en-us\/blog\/category\/hybrid-multicloud\/"},{"@type":"ListItem","position":3,"name":"Up your SaaS application game"}]},{"@type":"WebSite","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#website","url":"https:\/\/azure.microsoft.com\/en-us\/blog\/","name":"Microsoft Azure Blog","description":"Get the latest Azure news, updates, and announcements from the Azure blog. From product updates to hot topics, hear from the Azure experts.","publisher":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azure.microsoft.com\/en-us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization","name":"Microsoft Azure Blog","url":"https:\/\/azure.microsoft.com\/en-us\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/06\/microsoft_logo.webp","contentUrl":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/06\/microsoft_logo.webp","width":512,"height":512,"caption":"Microsoft Azure Blog"},"image":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/microsoftazure","https:\/\/x.com\/azure","https:\/\/www.instagram.com\/microsoftdeveloper\/","https:\/\/www.linkedin.com\/company\/16188386","https:\/\/www.youtube.com\/user\/windowsazure"]},{"@type":"Person","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/person\/c702e5edd662b328b49b7e1180cab117","name":"shakir","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g7664e653ea371ce16eaf75e9fa8952c4","url":"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g","caption":"shakir"},"sameAs":["https:\/\/azure.microsoft.com"],"url":"https:\/\/azure.microsoft.com\/en-us\/blog\/author\/shakir\/"}]}},"msxcm_display_generated_audio":false,"msxcm_animated_featured_image":null,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Microsoft Azure Blog","distributor_original_site_url":"https:\/\/azure.microsoft.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/posts\/4026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/comments?post=4026"}],"version-history":[{"count":1,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/posts\/4026\/revisions"}],"predecessor-version":[{"id":42075,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/posts\/4026\/revisions\/42075"}],"wp:attachment":[{"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/media?parent=4026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/categories?post=4026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/tags?post=4026"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/audience?post=4026"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/content-type?post=4026"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/product?post=4026"},{"taxonomy":"tech-community","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/tech-community?post=4026"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/topic?post=4026"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/coauthors?post=4026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}