{"id":38275,"date":"2025-01-28T08:00:00","date_gmt":"2025-01-28T16:00:00","guid":{"rendered":""},"modified":"2025-12-26T12:08:16","modified_gmt":"2025-12-26T20:08:16","slug":"introducing-leading-the-shift-a-new-microsoft-azure-podcast","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/introducing-leading-the-shift-a-new-microsoft-azure-podcast\/","title":{"rendered":"Introducing Leading the Shift, a new Microsoft Azure podcast"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>New episodes out now\u2014listen on <\/em><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/leading-the-shift\/id1791340321\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Apple Podcasts<\/em><\/a><em>, <\/em><a href=\"https:\/\/open.spotify.com\/show\/24FKfeRKynysLaubSWIdKF?si=-HMb7ZbaR5iocw552QUupQ&amp;nd=1&amp;dlsi=63d7f0c695764063\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Spotify<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.youtube.com\/playlist?list=PLLasX02E8BPBCP7KdYsjKKFFQUmNEUmE9\" target=\"_blank\" rel=\"noreferrer noopener\"><em>YouTube<\/em><\/a><em>, or wherever you get your podcasts.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI platform shift brings immense opportunity, but the road to success isn\u2019t always easy or clear. That\u2019s why we\u2019ve asked customers, partners, Microsoft experts, and other leaders to share their journeys and insights in our new podcast, <a href=\"https:\/\/aka.ms\/leadingtheshift\">Leading the Shift<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In each episode, we\u2019ll explore how our guests are using data, AI, and cloud technologies to deliver meaningful and trustworthy innovation to their organizations, customers, and communities. You\u2019ll hear from executives, developers, data scientists, and visionaries across industries in both the public and private sectors. We\u2019ll discuss how the platform shift is affecting everything from data strategy, customer relationships, organizational structure, and culture, to their own lives and career journeys. And, most importantly, they\u2019ll share what they\u2019ve learned along the way, as well as their advice on how to get started and how to navigate bumps in the road.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first four episodes of Leading the Shift cover a lot of ground, from how data and AI are being used for social impact, to the use of AI to create a fan remix experience for a world-famous band, to the opportunity to use data, AI, and cloud technologies to map the customer journey and truly personalize experiences, to the potential for proprietary data to transform an organization\u2019s competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout these conversations we aim to get at the heart of the approaches, tools, techniques, opportunities, threats, and emerging best practices that leaders are adopting as they learn by doing. We\u2019ll see common themes emerge: the transformative power of data and AI, the importance of trust, the innovation potential of co-creation, and the value of getting hands-on during the process.<\/p>\n\n\n\n<aside class=\"cta-block cta-block--align-left cta-block--has-image wp-block-msx-cta\" data-bi-an=\"CTA Block\">\n\t<div class=\"cta-block__content\">\n\t\t\t\t\t<div class=\"cta-block__image-container\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"411\" height=\"411\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/01\/Picture2.png\" class=\"cta-block__image\" alt=\"A close-up of a logo\" srcset=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/01\/Picture2.webp 411w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/01\/Picture2-300x300.webp 300w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2025\/01\/Picture2-150x150.webp 150w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/>\t\t\t<\/div>\n\t\t\n\t\t<div class=\"cta-block__body\">\n\t\t\t<h2 class=\"cta-block__headline\">Leading the Shift<\/h2>\n\t\t\t<p class=\"cta-block__text\">Listen and learn from our first four episodes, out now.<\/p>\n\t\t\t\t\t\t\t<div class=\"cta-block__actions\">\n\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/aka.ms\/leadingtheshift\"\n\t\t\t\t\t\tclass=\"btn cta-block__link btn-link\"\n\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\tListen here\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what you can expect from our first four episodes:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-the-new-field-of-data-for-social-impact-with-perry-hewitt-data-org\">Creating the new field of data for social impact, with Perry Hewitt, data.org<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve heard about data-driven products and services, and even data-driven business models. But in our premiere episode, Perry Hewitt, Chief Marketing and Product Officer at data.org, discusses how the organization is using data and AI to create an <em>entirely new field<\/em>\u2014data for social impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perry shares how <a href=\"https:\/\/data.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">data.org<\/a>&nbsp;is working with organizations around the world to co-create solutions to some of the world\u2019s greatest challenges, such as dispelling misconceptions about women\u2019s health in India, upskilling migrant Venezuelan women in Chile, and creating intensive AI curricula for teachers, students and businesses in rural Mississippi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a rigorous and innovative approach built around trust, respect, and co-creation, and is as applicable to business as it is to the public sector.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/youtu.be\/f3UgnpKFbag\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how data and AI drive social impact in this episode with data.org<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"remixing-the-coldplay-fan-experience-with-ai-with-robby-ingebretsen-pixel-lab\">Remixing the Coldplay fan experience with AI, with Robby Ingebretsen, Pixel Lab<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode, Robby Ingebretsen, Founder and Creative Director of <a href=\"https:\/\/thinkpixellab.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pixel Lab<\/a>, an award-winning creative agency, talks about how he and his team built a fan remix experience that builds on the release of Coldplay\u2019s new album, <a href=\"https:\/\/www.coldplay.com\/moon-music-full-moon-edition\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>MOON MUSiC<\/em><\/a><em>,<\/em> and its film compendium, <em>A Film For The Future<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/afftf.coldplay.com\/#splash\" target=\"_blank\" rel=\"noreferrer noopener\">fan remix experience<\/a><strong> <\/strong>offers people the opportunity to join a community of Coldplay fans to create their own remix of the film using inputs that match their mood and attribute choices and contribute to the film as their piece is added to the future playback.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a wide-ranging conversation that explores the impact of digitalization and platform shifts in the music and technology industries, the impact and opportunities of AI, and how co-creation can unlock new opportunities for creativity, engagement, and innovation for customers and consumers across a range of industries. Read more about <a href=\"https:\/\/aka.ms\/cp-remix-azure-blog\" target=\"_blank\" rel=\"noreferrer noopener\">how this experience was built with Azure AI Foundry<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/youtu.be\/aplkP3FRmqg\" target=\"_blank\" rel=\"noreferrer noopener\">How Pixel Lab uses AI to reimagine the Coldplay fan experience<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"data-doesn-t-just-fuel-generative-ai-it-goes-both-ways-with-shirli-zelcer-dentsu\">Data doesn\u2019t just fuel generative AI\u2014it goes both ways, with Shirli Zelcer, dentsu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shirli Zelcer began her career as a statistician and is now Chief Data and Technology Officer at <a href=\"https:\/\/www.dentsu.com\/us\" target=\"_blank\" rel=\"noreferrer noopener\">dentsu<\/a>, an integrated growth and transformation partner to the world\u2019s leading organizations. It\u2019s a fascinating role, and her roots in data, combined with a deep understanding of AI, have prepared her to bring data and AI together to help dentsu and its clients unlock new sources of value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shirli shares a bit about her journey, including how she\u2019s seen data and analytics evolve from a back-office practice to a C-suite priority. We explore a range of topics, including new approaches to generating audiences, the opportunity to combine structured and unstructured data to better understand customer needs and behavior, the value of synthetic data, and\u2014underlying all of this innovation\u2014the imperative to use intelligent data and technologies in a trustworthy, responsible, and privacy-compliant way.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/youtu.be\/J5DViBeceBk\" target=\"_blank\" rel=\"noreferrer noopener\">Learn why we\u2019re still early in the AI platform shift, from dentsu\u2019s Shirli\u202fZelcer<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"your-proprietary-data-is-your-competitive-advantage-with-teresa-tung-accenture\">Your proprietary data is your competitive advantage, with Teresa Tung, Accenture<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode, we talk with Teresa Tung, Global Lead of Data Capability at <a href=\"https:\/\/www.accenture.com\/us-en\" target=\"_blank\" rel=\"noreferrer noopener\">Accenture<\/a>, about the evolving role of data in AI strategy. We explore the strategic value of proprietary data, how generative AI can help organizations realize value from unstructured data, the changing landscape of data governance, and how synthetic data can model sensitive scenarios in a safer way. We also discuss how generative AI can help organizations jumpstart data capability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teresa is a prolific inventor, holding over 225 patents and applications, and leads the vision and strategy that ensures that Accenture is prepared for ever-changing data advancements. It&#8217;s a real treat to hear her share what she\u2019s seeing in the industry and what she believes will help organizations deliver value to their customers and clients.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/youtu.be\/nNABOuLIi8A\" target=\"_blank\" rel=\"noreferrer noopener\">Discover how organizations unlock AI value from proprietary data with Accenture\u2019s Teresa\u202fTung<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"looking-ahead-with-leading-the-shift\">Looking ahead with Leading the Shift<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aka.ms\/leadingtheshift\">Leading the Shift<\/a> will release new episodes in the last week of each month. Listen, like, and subscribe wherever you get your podcasts, including <a href=\"https:\/\/aka.ms\/leadingtheshift-spotify\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>, <a href=\"https:\/\/aka.ms\/leadingtheshift-apple\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>, and <a href=\"https:\/\/aka.ms\/leadingtheshift-youtube\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/aka.ms\/leadingtheshift\">Listen to Leading the Shift now<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve asked customers, partners, Microsoft experts, and other leaders to share their journeys and insights in our new podcast, Leading the Shift. In each episode, we\u2019ll explore how our guests are using data, AI, and cloud technologies to deliver meaningful and trustworthy innovation to their organizations, customers and communities.<\/p>\n","protected":false},"author":39,"featured_media":38313,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":["aiblog-content-sync"],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1454],"tags":[2671,2747],"audience":[3072,3057,3109],"content-type":[1465,1497],"product":[3164],"tech-community":[3041],"topic":[],"coauthors":[1714],"class_list":["post-38275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-machine-learning","tag-ai","tag-generative-ai","audience-ai-professionals","audience-data-professionals","audience-partners","content-type-announcements","content-type-partnerships","product-microsoft-foundry","review-flag-alway-1680286580-106","review-flag-new-1680286579-546","review-flag-partn-1680286579-901"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Leading the Shift, a new Microsoft Azure podcast | Microsoft Azure Blog<\/title>\n<meta name=\"description\" content=\"We\u2019ve asked customers, partners, Microsoft experts, and other leaders to share their journeys and insights in our new podcast, Leading the Shift. 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