{"id":3735,"date":"2017-06-29T00:00:00","date_gmt":"2017-06-29T00:00:00","guid":{"rendered":""},"modified":"2025-06-20T07:20:03","modified_gmt":"2025-06-20T14:20:03","slug":"isvs-find-their-cloud-footing-on-azure","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/isvs-find-their-cloud-footing-on-azure\/","title":{"rendered":"ISVs find their cloud footing on Azure"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This post is authored by the ISV team. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Gartner, \u201cBy 2020, anything other than a cloud-only strategy for new IT initiatives will require justification at more than 30% of large-enterprise organizations.\u201d With innovation shifting to public datacenters, pressure is on ISVs to develop their own cloud roadmap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moving to the cloud is a big step, but it might be easier than you think. The Microsoft Azure platform has an array of options that accelerate business transformation. Move to the cloud on your terms, and from there the sky\u2019s the limit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Baker Hill, a technology solution provider to more than 600 banks and credit unions, needed to move more than 10 terabytes of data from its parent company\u2019s datacenter in just 48 hours without using a transfer agent or touching anything in the originating datacenter. With help from Microsoft, Baker Hill migrated hundreds of databases with time to spare by using Azure ExpressRoute connected to Equinix\u2019s high-speed network. And now that Baker Hill has met its migration deadline, the company is continuing to transform its offerings with Azure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In another scenario, Brainshark, which provides its clients worldwide with a cloud-based sales readiness and training platform, needed to find a more elastic solution to handle an ever-expanding volume of video content. To eliminate storage and processing constraints, Brainshark moved to Azure. In addition to improving the end-user experience, the transition virtually eliminated maintenance costs. But that was just the first step. Next, the company created <a href=\"https:\/\/www.prnewswire.com\/news-releases\/brainshark-launches-brainshark-labs-at-microsoft-build-2017-300455218.html\">Brainshark Labs<\/a>, an incubator for next-generation sales enablement solutions that include wearable technology, virtual reality, and artificial intelligence. For this next chapter of innovation, Brainshark integrated Azure Cognitive Services with HoloLens mixed-reality simulation technology to transform sales training and customer engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are just two of many success stories with Microsoft technologies. Are you ready to add yours?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about <a href=\"https:\/\/aka.ms\/isv\">partnering with Microsoft<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is authored by the ISV team. According to Gartner, \u201cBy 2020, anything other than a cloud-only strategy for new IT initiatives will require justification at more than 30% of large-enterprise organizations.\u201d With innovation shifting to public datacenters, pressure is on ISVs to develop their own cloud roadmap.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1462],"tags":[],"audience":[3055,3056],"content-type":[],"product":[],"tech-community":[],"topic":[],"coauthors":[97],"class_list":["post-3735","post","type-post","status-publish","format-standard","hentry","category-serverless","audience-developers","audience-it-implementors","review-flag-artif-1680286586-345","review-flag-gartn-1680286585-730","review-flag-new-1680286579-546"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ISVs find their cloud footing on Azure | Microsoft Azure Blog<\/title>\n<meta name=\"description\" content=\"This post is authored by the ISV team. According to Gartner, \u201cBy 2020, anything other than a cloud-only strategy for new IT initiatives will require justification at more than 30% of large-enterprise organizations.\u201d With innovation shifting to public datacenters, pressure is on ISVs to develop their own cloud roadmap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/isvs-find-their-cloud-footing-on-azure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISVs find their cloud footing on Azure | Microsoft Azure Blog\" \/>\n<meta property=\"og:description\" content=\"This post is authored by the ISV team. According to Gartner, \u201cBy 2020, anything other than a cloud-only strategy for new IT initiatives will require justification at more than 30% of large-enterprise organizations.\u201d With innovation shifting to public datacenters, pressure is on ISVs to develop their own cloud roadmap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azure.microsoft.com\/en-us\/blog\/isvs-find-their-cloud-footing-on-azure\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Azure Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/microsoftazure\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-29T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T14:20:03+00:00\" \/>\n<meta name=\"author\" content=\"Microsoft Azure\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azure\" \/>\n<meta name=\"twitter:site\" content=\"@azure\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Microsoft Azure\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/isvs-find-their-cloud-footing-on-azure\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/isvs-find-their-cloud-footing-on-azure\/\"},\"author\":[{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/author\/microsoft-azure\/\",\"@type\":\"Person\",\"@name\":\"Microsoft Azure\"}],\"headline\":\"ISVs find their cloud footing on Azure\",\"datePublished\":\"2017-06-29T00:00:00+00:00\",\"dateModified\":\"2025-06-20T14:20:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/isvs-find-their-cloud-footing-on-azure\/\"},\"wordCount\":316,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization\"},\"articleSection\":[\"Serverless\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/azure.microsoft.com\/en-us\/blog\/isvs-find-their-cloud-footing-on-azure\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/isvs-find-their-cloud-footing-on-azure\/\",\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/isvs-find-their-cloud-footing-on-azure\/\",\"name\":\"ISVs find their cloud footing on Azure | Microsoft Azure Blog\",\"isPartOf\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#website\"},\"datePublished\":\"2017-06-29T00:00:00+00:00\",\"dateModified\":\"2025-06-20T14:20:03+00:00\",\"description\":\"This post is authored by the ISV team. 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