{"id":36146,"date":"2024-11-07T08:00:00","date_gmt":"2024-11-07T16:00:00","guid":{"rendered":""},"modified":"2024-11-11T06:22:04","modified_gmt":"2024-11-11T14:22:04","slug":"6-insights-to-make-your-data-ai-ready-with-accentures-teresa-tung","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/6-insights-to-make-your-data-ai-ready-with-accentures-teresa-tung\/","title":{"rendered":"6 insights to make your data AI-ready, with Accenture\u2019s Teresa Tung"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI success depends on multiple factors, but the key to innovation is the quality and accessibility of an organization\u2019s proprietary data.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I sat down with Teresa Tung to discuss the opportunities of proprietary data and why it is so critical to value creation with AI. Tung is a researcher whose work spans breakthrough cloud technologies, including the convergence of AI, data and computing capacity. She\u2019s a prolific inventor, holding over 225 patents and applications. And as Accenture\u2019s Global Lead of Data Capability, Tung leads the vision and strategy that ensures the company is prepared for ever-changing data advancements.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We discussed a host of topics, including Teresa&#8217;s six insights.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"#proprietary\">The business value of proprietary data<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#unstructured\">The importance of unstructured data<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#synthetic\">The potential of synthetic data<\/a>&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#context\">Why context is key for AI&nbsp;<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#risks\">Data governance and security<\/a>&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"#generative\">How generative AI can jumpstart data readiness<\/a>&nbsp;<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, we concluded with Teresa&#8217;s <a href=\"#advice\">Advice for business leaders using or interested in AI<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"proprietary\">Susan Etlinger (SE): In your recent article, \u201c<a href=\"https:\/\/www.accenture.com\/us-en\/insights\/data-ai\/new-data-essentials\" target=\"_blank\" rel=\"noreferrer noopener\">The new data essentials<\/a>,\u201d you laid out the notion that proprietary data is an organization\u2019s competitive advantage. Would you elaborate?&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T<\/strong><strong>eresa <\/strong><strong>T<\/strong><strong>ung (TT)<\/strong>: Until now, data has been treated as a project. When new insights are needed, it can take months to source the data, access it, analyze it, and publish insights. If those insights spur new questions, that process must be repeated. And if the data team has bandwidth limitations or budget constraints, even more time is needed.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Instead of treating it as a project\u2014an afterthought\u2014proprietary data should be treated as a core competitive advantage.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI models are pre-trained on an existing corpus of internet-scale data, which makes it easy to begin on day one. But they don\u2019t know your business, people, products or processes and, without that proprietary data, models will deliver the same results to you as they do your competitors.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies invest every day in products based solely on their opportunity. We know the opportunity of data and AI\u2014improved decision making, reduced risk, new paths to monetization\u2014so shouldn\u2019t we think about investing in data similarly?&nbsp;<\/p>\n\n\n\n<aside class=\"cta-block cta-block--align-left cta-block--has-image wp-block-msx-cta\" data-bi-an=\"CTA Block\">\n\t<div class=\"cta-block__content\">\n\t\t\t\t\t<div class=\"cta-block__image-container\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/11\/Azure_Hero_Ellipse_OffWhite_BlueGrad_cropped-1-1024x575.webp\" class=\"cta-block__image\" alt=\"Abstract color wave\" srcset=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/11\/Azure_Hero_Ellipse_OffWhite_BlueGrad_cropped-1-1024x575.webp 1024w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/11\/Azure_Hero_Ellipse_OffWhite_BlueGrad_cropped-1-300x169.webp 300w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/11\/Azure_Hero_Ellipse_OffWhite_BlueGrad_cropped-1-768x432.webp 768w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/11\/Azure_Hero_Ellipse_OffWhite_BlueGrad_cropped-1.webp 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\n\t\t<div class=\"cta-block__body\">\n\t\t\t<h2 class=\"cta-block__headline\">Your data is your competitive advantage<\/h2>\n\t\t\t<p class=\"cta-block__text\">Watch as we sit down with Teresa Tung to learn how to extract the most value from data to differentiate from competition.\u00a0<\/p>\n\t\t\t\t\t\t\t<div class=\"cta-block__actions\">\n\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/info.microsoft.com\/ww-thankyou-your-data-is-your-competitive-advantage-for-ai.html?lcid=en-us\"\n\t\t\t\t\t\tclass=\"btn cta-block__link btn-link\"\n\t\t\t\t\t\ttarget=\"_blank\"\t\t\t\t\t>\n\t\t\t\t\t\tLearn from your leaders\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"unstructured\">SE: Since so much of a company\u2019s proprietary knowledge sits within unstructured data, can you talk about its importance?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TT<\/strong>: Yes, most businesses run on structured data\u2014data in tabular form. But most data is unstructured. From voice messages to images to video, unstructured data is high fidelity. It captures nuance. Here\u2019s an example: if a customer calls customer support and leaves a product review, that data could be extracted by its components and transferred to a table. But without nuanced inputs like the customer\u2019s tone of voice or even curse words, there isn\u2019t a complete and accurate picture of that transaction.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unstructured data has historically been challenging to work with, but generative AI excels at it. It actually <em>needs <\/em>unstructured data\u2019s rich context to be trained. It\u2019s so important in the age of generative AI.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"synthetic\">SE: We hear a lot about synthetic data these days. How do you think about it?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TT<\/strong>: Synthetic data is necessary to fill in data gaps. It enables companies to explore multiple scenarios without the extensive costs or risks associated with real data collection.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising agencies can run various campaign images to forecast audience reactions, for example. For automotive manufacturers training self-driving cars, pushing cars into dangerous situations isn\u2019t an option. Synthetic data teaches AI\u2014and therefore the car\u2014what to do in edge situations, including heavy rain or a surprise pedestrian crossing.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then there\u2019s the idea of knowledge distillation. If you\u2019re using the technique to create data with a larger language model\u2014let\u2019s say, a 13-billion-parameter model\u2014that data can be used to fine tune a smaller model, making the smaller model more efficient, cost effective, or deployable to a smaller device.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI is so hungry. It needs representative data sets of good scenarios, edge conditions, and everything in between to be relevant. That\u2019s the potential of synthetic data. &nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"context\">SE: Unstructured data is generally data that human beings generate, so it\u2019s often case-specific. Can you share more about why context is so important? &nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TT<\/strong>: Context is key. We can capture it in a semantic layer or a domain knowledge graph. It\u2019s the meaning behind the data.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about every domain expert in a workplace. If a company runs a 360-degree customer data report that spans domains or even systems, one domain expert will analyze it for prospective customers, another for customer service and support, and another for customer billing.&nbsp;Each of these experts wants to see all the data but for their own purpose. Knowing trends within customer support may influence a marketing campaign approach, for example.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Words often have different meanings, as well. If I say, \u201cthat\u2019s hot for summer,\u201d context will determine whether I was implying temperature or trend.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI helps surface the right information at the right time to the right domain expert.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"risks\">SE: Given the pace and power of intelligent technologies, data and AI <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/resources\/secure-future-initiative\" target=\"_blank\" rel=\"noreferrer noopener\">governance and security<\/a> are top of mind. What trends are you noticing or forecasting?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TT<\/strong>: New opportunities come with new risks. Generative AI is so easy to use, it makes everybody a data worker. That\u2019s the opportunity and the risk.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because it\u2019s easy, generative AI embedded in apps can lead to unintended data leakage. For this reason, it&#8217;s critical to think through all the implications of generative AI apps to reduce the risk that they inadvertently reveal confidential information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We need to rethink data governance and security. Everyone in an organization needs to be aware of the risks and of what they\u2019re doing. We also need to think about new tooling like watermarking and confidential compute, where generative AI algorithms can be run within a secure enclave.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"generative\">SE: You\u2019ve said generative AI can jumpstart data readiness. Can you elaborate on that?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TT<\/strong>: Sure. Generative AI <em>needs<\/em> your data, but it can also <em>help<\/em> your data.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By applying it to your existing data and processes, generative AI can build a more dynamic data supply chain, from capture and curation to consumption. It can classify and tag metadata, and it can generate design documents and deployment scripts.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can also support the reverse engineering of an existing system prior to migration and modernization. It\u2019s common to think data can\u2019t be used because it\u2019s in an old system that isn\u2019t yet cloud enabled. But generative AI can jumpstart the process; it can help you understand data, map relationships across data and concepts, and even write the program including the testing and documentation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI changes what we do with data. It can simplify and speed up the process by replacing one-off dashboards with interactivity, like a chat interface. We should spend less time wrangling data into structured formats by doing more with unstructured data.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advice\">SE: Finally, what advice would you give to business and technology leaders who want to build competitive advantage with data?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TT<\/strong>: Start now or get left behind.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve woken up to the potential AI can bring, but its potential can only be reached with your organization\u2019s proprietary data. Without that input, your result will be the same as everyone else\u2019s or, worse, inaccurate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I encourage organizations to focus on getting their digital core AI-ready. A <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/technology\/reinventing-digital-core#what-is-the-digital-core\" target=\"_blank\" rel=\"noreferrer noopener\">modern digital core<\/a> is the technology capability to drive data in AI-led reinvention. It\u2019s your organization\u2019s mix of cloud infrastructure, data and AI capabilities, and applications and platforms, with security designed into every level. Your data foundation\u2014as part of your digital core\u2014is essential for housing, cleansing and securing your data, ensuring it&#8217;s high quality, governed and ready for AI.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without a strong digital core, you don\u2019t have the proverbial eyes to see, brain to think, or hands to act.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your data is your competitive differentiator in the era of generative AI.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Teresa Tung, Ph.D. is Global Data Capability Lead at Accenture. A prolific inventor with over 225 patents, Tung specializes in bridging enterprise needs with breakthrough technologies.\u202f\u202f<\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn-more-about-how-to-get-your-data-ai-ready\">Learn more about how to get your data AI-ready:&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Get to know the <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/solutions\/intelligent-data-platform\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Intelligent Data Platform<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Learn why a strong data and AI foundation is <a href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/the-microsoft-intelligent-data-platform-unleash-your-data-and-accelerate-your-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">essential to every organization\u2019s success<\/a>, today and tomorrow.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Learn how to develop an intelligent data strategy that endures in the era of AI with the <a href=\"https:\/\/info.microsoft.com\/ww-landing-your-intelligent-data-strategy-for-ai.html?lcid=en\" target=\"_blank\" rel=\"noreferrer noopener\">downloadable e-book<\/a>.\u00a0<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/info.microsoft.com\/ww-thankyou-your-data-is-your-competitive-advantage-for-ai.html?lcid=en-us\" target=\"_blank\" rel=\"noreferrer noopener\">Watch this on-demand webinar<\/a> to hear Susan and Teresa go deeper on how to extract the most value from data to differentiate from competition. Learn about new ways of defining data that will help drive your AI strategy, the importance of preparing your \u201cdigital core\u201d in advance of AI, and how to rethink data governance and security in the AI era.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Visit <a href=\"https:\/\/azure.microsoft.com\/en-us\/explore\/innovation-insights\/\">Azure Innovation Insights<\/a> for more executive perspective and guidance on how to transform your business with cloud.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I sat down with Teresa Tung to learn more about the changing nature of data and its value to an AI 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