{"id":35124,"date":"2024-07-17T11:00:00","date_gmt":"2024-07-17T18:00:00","guid":{"rendered":""},"modified":"2024-10-08T10:08:57","modified_gmt":"2024-10-08T17:08:57","slug":"enable-location-analytics-with-azure-maps","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/enable-location-analytics-with-azure-maps\/","title":{"rendered":"Enable location analytics with Azure Maps"},"content":{"rendered":"\n

Imagine unlocking a treasure trove of insights from your existing data sets, that makes you look at the physical world differently. That\u2019s what location analytics enables. Any data that has a geographic aspect to it is often called \u201clocation data\u201d and is already present in about 80% of enterprise data. It is generated from customer databases, smartphones, Internet of Things (IoT) devices, connected vehicles, GPS units, credit card transactions, and more\u2014this data is everywhere. Location analytics<\/a> is the science of adding and analyzing layers of location data alongside your existing enterprise data to derive unique insights.\u202f <\/p>\n\n\n\n

Organizations use location analytics to create many of the experiences you use every day\u2014like when you are booking a hotel in a different country, often hotel prices are automatically available to you in your currency. Behind the scenes, hotel companies are using location services to convert your IP address to your country and to display hotel locations on a map. This helps them to seamlessly provide the relevant information for you, enhancing your online booking experience. \u202f <\/p>\n\n\n\n