{"id":33892,"date":"2024-05-13T11:00:00","date_gmt":"2024-05-13T18:00:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/en-us\/blog\/?p=33892"},"modified":"2025-01-31T12:10:53","modified_gmt":"2025-01-31T20:10:53","slug":"introducing-gpt-4o-openais-new-flagship-multimodal-model-now-in-preview-on-azure","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/introducing-gpt-4o-openais-new-flagship-multimodal-model-now-in-preview-on-azure\/","title":{"rendered":"Introducing GPT-4o: OpenAI\u2019s new flagship multimodal model now in preview on Azure"},"content":{"rendered":"\n

Microsoft is thrilled to announce the launch of GPT-4o, OpenAI\u2019s new flagship model on Azure AI. This groundbreaking multimodal model integrates text, vision, and audio capabilities, setting a new standard for generative and conversational AI experiences. GPT-4o is available now in Azure OpenAI Service, to try in preview<\/a>, with support for text and image.<\/p>\n\n\n

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Azure OpenAI Service<\/h2>\n\n\t\t\t\t\t
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A step forward in generative AI for Azure OpenAI Service<\/h2>\n\n\n\n

GPT-4o offers a shift in how AI models interact with multimodal inputs. By seamlessly combining text, images, and audio, GPT-4o provides a richer, more engaging user experience.<\/p>\n\n\n\n

Launch highlights: Immediate access and what you can expect<\/h2>\n\n\n\n

Azure OpenAI Service<\/a> customers can explore GPT-4o’s extensive capabilities through a preview playground in Azure OpenAI Studio<\/a> starting today in two regions in the US. This initial release focuses on text and vision inputs to provide a glimpse into the model’s potential, paving the way for further capabilities like audio and video.<\/p>\n\n\n\n

Efficiency and cost-effectiveness<\/h2>\n\n\n\n

GPT-4o is engineered for speed and efficiency. Its advanced ability to handle complex queries with minimal resources can translate into cost savings and performance.<\/p>\n\n\n\n

Potential use cases to explore with GPT-4o<\/h2>\n\n\n\n

The introduction of GPT-4o opens numerous possibilities for businesses in various sectors: <\/p>\n\n\n\n

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  1. Enhanced customer service<\/strong>: By integrating diverse data inputs, GPT-4o enables more dynamic and comprehensive customer support interactions.<\/li>\n\n\n\n
  2. Advanced analytics<\/strong>: Leverage GPT-4o’s capability to process and analyze different types of data to enhance decision-making and uncover deeper insights.<\/li>\n\n\n\n
  3. Content innovation<\/strong>: Use GPT-4o’s generative capabilities to create engaging and diverse content formats, catering to a broad range of consumer preferences.<\/li>\n<\/ol>\n\n\n\n

    Exciting future developments: GPT-4o at Microsoft Build 2024 <\/h2>\n\n\n\n

    We are eager to share more about GPT-4o and other Azure AI<\/a> updates at Microsoft Build 2024<\/a>, to help developers further unlock the power of generative AI.<\/p>\n\n\n\n

    Get started with Azure OpenAI Service<\/h2>\n\n\n\n

    Begin your journey with GPT-4o and Azure OpenAI Service by taking the following steps:<\/p>\n\n\n\n