{"id":317,"date":"2021-02-23T00:00:00","date_gmt":"2021-02-23T08:00:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/blog\/introducing-private-azure-marketplace-simplified-app-governance-and-deployment"},"modified":"2025-06-29T22:02:06","modified_gmt":"2025-06-30T05:02:06","slug":"introducing-private-azure-marketplace-simplified-app-governance-and-deployment","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/introducing-private-azure-marketplace-simplified-app-governance-and-deployment\/","title":{"rendered":"Introducing private Azure marketplace\u2014simplified app governance and deployment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/azure.microsoft.com\/en-us\/marketplace\/\" target=\"_blank\" rel=\"noopener\">Azure Marketplace<\/a> offers thousands of industry-leading apps and services from Microsoft and partners, certified and optimized to run on Azure. Azure Marketplace makes it easy to find, try, and buy the solutions you need confidently and quickly to drive business outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"introducing-private-azure-marketplace\">Introducing private Azure Marketplace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To simplify governance and deployment of apps for our customers, we are announcing the general availability of private Azure Marketplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Private Azure Marketplace<\/strong> is built on top of Azure Marketplace to enable governance of which apps are available for deployment in the company. Apps can be added from Azure Marketplace into the private Azure Marketplace that complies with customer policies and standards. Company employees can then easily buy or deploy these pre-approved apps within the organization. Microsoft apps are automatically added to the private Azure Marketplace. In addition, customers with an Azure consumption commitment can deprecate it by purchasing eligible apps through Azure Marketplace.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2021\/02\/95b7ca8f-6d40-47b9-9016-d18e5eed23bc.webp\" alt=\"CaptureAccelerate innovation through Microsoft AppSource and Azure Marketplace\" title=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-azure-marketplace-helps-you-accelerate-innovation\">How Azure Marketplace helps you accelerate innovation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Azure Marketplace continues to grow with new product and commercial innovations, accruing tremendous value to both our customers and app publishers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"find-and-try-confidently\">Find and try confidently<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choose from more than 12,000 apps and services curated by category, workload, and industry. Take advantage of free trials on many apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buy-and-deploy-seamlessly\">Buy and deploy seamlessly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Save time and money with a single bill for all your purchases. Manage costs across your organization with roles and permissions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"be-agile-and-scale-quickly\">Be agile and scale quickly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Innovate faster with pre-built apps that integrate into your existing infrastructure. Scale quickly with flexible pricing options.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\">&#8220;<em>We were able to do everything through the Azure Marketplace to start transacting, start doing business, and providing a solution immediately<\/em>.\u201d\u2014Leanna Chan, Co-founder, and Chief Revenue Officer, ShookIOT<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.azure.com\/marketplace\" target=\"_blank\" rel=\"noopener\">Start exploring Azure Marketplace<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azure Marketplace offers thousands of industry-leading apps and services from Microsoft and partners, certified and optimized to run on Azure. Azure Marketplace makes it easy to find, try, and buy the solutions you need confidently and quickly drive business outcomes.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1551],"tags":[36],"audience":[3055],"content-type":[],"product":[],"tech-community":[],"topic":[],"coauthors":[97],"class_list":["post-317","post","type-post","status-publish","format-standard","hentry","category-developer-tools","tag-azure-marketplace","audience-developers","review-flag-free-1680286579-836","review-flag-gener-1680286584-335","review-flag-integ-1680286579-214","review-flag-new-1680286579-546"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing private Azure marketplace\u2014simplified app governance and deployment | Microsoft Azure Blog<\/title>\n<meta name=\"description\" content=\"Azure Marketplace offers thousands of industry-leading apps and services from Microsoft and partners, certified and optimized to run on Azure. 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