{"id":31554,"date":"2024-02-08T08:00:00","date_gmt":"2024-02-08T16:00:00","guid":{"rendered":""},"modified":"2026-01-21T16:51:28","modified_gmt":"2026-01-22T00:51:28","slug":"the-total-economic-impact-of-the-microsoft-commercial-marketplace","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/the-total-economic-impact-of-the-microsoft-commercial-marketplace\/","title":{"rendered":"The Total Economic Impact\u2122 of the Microsoft commercial marketplace"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today&#8217;s fast-paced, AI-fueled business environment, organizations require a growing number of cloud solutions. In trying to meet this demand, software as a service (SaaS) sprawl can lead to wasted investments and cost overruns. Research by Forrester found that cloud marketplaces can minimize this challenge by helping organizations balance speed and agility.<sup>1<\/sup> The <a href=\"https:\/\/azure.microsoft.com\/en-us\/partners\/marketplace\/\">Microsoft commercial marketplace<\/a> allows customers to centralize their cloud portfolio, taking complexity out of the purchasing process. <strong>In a 2023 <\/strong><a href=\"https:\/\/tei.forrester.com\/go\/microsoft\/commercialmarketplace\/?lang=en-us\"><strong>Total Economic Impact\u2122 study<\/strong><\/a><strong> commissioned by Microsoft, Forrester Consulting found the Microsoft commercial marketplace delivered customers a 587% return on investment (ROI) with a payback period of less than six months.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By connecting customers to our ecosystem of more than 400,000 partners through one trusted source, the marketplace simplifies and accelerates business-to-business (B2B) tech commerce. Forrester Consulting interviewed 10 customers that actively use the Microsoft commercial marketplace to quantify the opportunity. The research found that for a composite organization based on the interviewed customers the marketplace:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Reduced employee time for onboarding new vendors by 75%.<\/strong><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Reduced employee effort required for each procurement engagement by 50%.<\/strong><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Optimized Azure cloud budget by recapturing up to 50% of at-risk spend.<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-msxcm-cta-block theme-dark\" data-moray data-bi-an=\"CTA Block\">\n\t<div class=\"card d-block mx-ng mx-md-0\">\n\t\t<div class=\"row no-gutters bg-gray-800 text-white\">\n\n\t\t\t\n\t\t\t<div class=\"d-flex col-md\">\n\t\t\t\t<div class=\"card-body align-self-center p-4 p-md-5\">\n\t\t\t\t\t\n\t\t\t\t\t<h2>Microsoft commercial marketplace<\/h2>\n\n\t\t\t\t\t<div class=\"mb-3\">\n\t\t\t\t\t\t<p>Spend smart and move fast<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"link-group\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/azure.microsoft.com\/en-us\/partners\/marketplace\/\" class=\"btn btn-link text-decoration-none p-0 text-light-blue\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span>Explore partner solutions<\/span>\n\t\t\t\t\t\t\t\t<span class=\"glyph-append glyph-append-chevron-right glyph-append-xsmall\"><\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"col-md-4\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"543\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/CLO22_commercial-marketplace.png\" class=\"card-img img-object-cover\" alt=\"a person sitting at a desk\" srcset=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/CLO22_commercial-marketplace.webp 700w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/CLO22_commercial-marketplace-300x233.webp 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cI can actually do procurement faster. I can make sure that my products get released faster, bringing benefits faster to the company.\u201d<\/p>\n<cite>Director of IT, Financial Services<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"simplify-procurement-processes\">Simplify procurement processes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enterprise buying is complex, especially in tech and with rapid advancements in AI. Procurement teams must navigate a multitude of choices, manage vendor relationships, and continuously adapt to emerging trends while ensuring investments meet immediate needs, as well as align with long-term business strategy in a cost-efficient manner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, organizations find the most success with the marketplace when the procurement team, or buying office, becomes involved at an organizational level. As a single destination to discover, try, and purchase certified solutions, the marketplace helps customers \u201cmake informed procurement decisions without having to devote significant employee time to researching, evaluating, and selecting a vendor,\u201d according to interviewees in the Forrester Consulting study. Using the marketplace <strong>reduced<\/strong> <strong>employee effort required for each procurement engagement by 50%<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"386\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/50percent-reducedemployeeeffort.jpg\" alt=\"A graphic from the Forrester Total Economic Impact report with a statistic: 50% reduced employee effort required for each procurement engagement\" class=\"wp-image-31555\" srcset=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/50percent-reducedemployeeeffort.jpg 870w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/50percent-reducedemployeeeffort-300x133.jpg 300w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/50percent-reducedemployeeeffort-768x341.jpg 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe have readily available options for our suppliers that are already vetted and available. [Our teams] can adopt without having to go through elongated procurement processes, additional orders, and administrative processes.\u201d<\/p>\n<cite>Director of Global Supply Chain, Telecommunications<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For finance teams, interviewees reported in the Forrester Consulting study that leveraging features of the marketplace such as automated invoicing and billing systems \u201creduced manual data entry, eliminated billing errors, and expedited overall invoice processing and billing cycles.\u201d Adopting the marketplace <strong>improved time savings<\/strong> <strong>for the payments and finance purchasing team by 30%<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"409\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/30percent-improvedtimesavings.jpg\" alt=\"A graphic from the Forrester Total Economic Impact report with a statistic: 30% improved time savings for payments and finance purchasing teams\" class=\"wp-image-31556\" srcset=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/30percent-improvedtimesavings.jpg 923w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/30percent-improvedtimesavings-300x133.jpg 300w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/30percent-improvedtimesavings-768x340.jpg 768w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOnce I buy a solution from the marketplace, I don\u2019t have the nightmare of managing invoices and checking for accuracy.\u201d<\/p>\n<cite>Executive Director, Government<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Onboarding new vendors can be slow and cumbersome, at times delaying a customer from deploying new technology solutions. Using the marketplace <strong>reduced time required to onboard new vendors by 75%<\/strong>. Vendors can submit required documentation and access guidance and tools directly in the marketplace, reducing the administrative burden of reviewing paperwork and walking vendors through new processes.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/75percent-reducedemployeetime.webp\" alt=\"A graphic from the Forrester Total Economic Impact report with a statistic: 75% reduced employee time required to onboard new vendors\" class=\"wp-image-31558 webp-format\" data-orig-src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/75percent-reducedemployeetime.webp\"><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cThe Microsoft commercial marketplace has been really useful for fulfilling my day-to-day activities and facilitating my vendor relationships. \u2026The contract and red tape is handled by Microsoft. I don\u2019t have to go deep into my NDAs (non-disclosure agreements), legal documents, or contract redlining, and all those kinds of things.\u201d<\/p>\n<cite>Director of IT, Financial Services<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"maximize-cloud-investments\">Maximize cloud investments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As cloud investments grow, customers are looking to maximize value. Many of the customers interviewed by Forrester Consulting for the study had <a href=\"https:\/\/learn.microsoft.com\/en-us\/marketplace\/azure-consumption-commitment-benefit\" target=\"_blank\" rel=\"noreferrer noopener\">consumption commitments<\/a> with Microsoft Azure\u2014contracts providing discounts on infrastructure once a customer meets a certain spending threshold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Microsoft commercial marketplace is unique in that it automatically counts 100% of eligible purchases towards a customer\u2019s commitment, ensuring more value for the investment. Customers can quickly search Azure benefit-eligible solutions directly in the Azure portal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"404\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/Upto-50percent.jpg\" alt=\"A graphic from the Forrester Total Economic Impact report with a statistic: Up to 50% optimized cloud budget by recapturing at-risk spend\" class=\"wp-image-31564\" srcset=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/Upto-50percent.jpg 910w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/Upto-50percent-300x133.jpg 300w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/02\/Upto-50percent-768x341.jpg 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Because of this benefit, Forrester Consulting found the marketplace helped customers optimize their Azure commitments, <strong>recapturing up to 50% of at-risk spend<\/strong>. Those interviewed by Forrester Consulting are in good company. According to Microsoft data, more than 85% of customers with consumption commitments are already buying partner solutions via the marketplace to maximize their investments.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s dollar for dollar. Whatever we spend, 100% of it goes to our spend commitment, and that was a huge deal. For some of [Microsoft\u2019s] competitors, [that\u2019s] not the case.\u201d<\/p>\n<cite>IT Sourcing Specialist, Manufacturing<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Marketplace customers also got more out of their cloud budgets by <strong>avoiding costly proof of concept fees<\/strong>. Prior to using the marketplace, customers interviewed by Forrester Consulting said they often had to pay up-front fees for a proof of concept to vet new solutions. The marketplace makes it simple to access trial options, including <a href=\"https:\/\/learn.microsoft.com\/en-us\/marketplace\/solution-listings\" target=\"_blank\" rel=\"noreferrer noopener\">free trials<\/a> ranging from 30 days to six months, so customers can feel confident before they buy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-started-with-marketplace\">Get started with marketplace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Forrester Consulting Total Economic Impact\u2122 study found the Microsoft commercial marketplace helps customers simplify procurement and maximize cloud investments, ultimately leading to \u201ccost savings, streamlined operations, and increased agility in software acquisition and integration.\u201d As customers look to cloud solutions to solve business and technology needs, the marketplace makes it easier than ever for organizations large and small to access these tools quickly, securely, and efficiently.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Get the free Forrester Consulting study: <a href=\"https:\/\/tei.forrester.com\/go\/microsoft\/commercialmarketplace\/?lang=en-us\">The Total Economic Impact\u2122 of the Microsoft Commercial Marketplace<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Read how Microsoft was named a <a href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/microsoft-named-a-leader-in-cloud-and-applications-centric-marketplaces-idc-marketscape\/\">Leader in cloud and applications-centric marketplaces<\/a> by IDC MarketScape.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Learn more about the <a href=\"https:\/\/azure.microsoft.com\/en-us\/partners\/marketplace\/\">Microsoft commercial marketplace<\/a>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup><a href=\"https:\/\/www.forrester.com\/report\/the-saas-marketplaces-landscape-q2-2023\/RES179473\" target=\"_blank\" rel=\"noreferrer noopener\">The SaaS Marketplaces Landscape, Q2 2023 | Forrester<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Microsoft commercial marketplace allows customers to centralize their cloud portfolio, taking complexity out of the purchasing process.<\/p>\n","protected":false},"author":51,"featured_media":31663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1467],"tags":[36,3334],"audience":[3055],"content-type":[1481],"product":[1618],"tech-community":[],"topic":[],"coauthors":[2738],"class_list":["post-31554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compute","tag-azure-marketplace","tag-microsoft-marketplace","audience-developers","content-type-thought-leadership","product-cloud-services","review-flag-1-1680286581-825","review-flag-disco-1680286580-285","review-flag-forre-1680286585-445","review-flag-free-1680286579-836","review-flag-idc-1680286585-291","review-flag-microsofts","review-flag-new-1680286579-546","review-flag-partn-1680286579-901"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Total Economic Impact\u2122 of the Microsoft commercial marketplace | Microsoft Azure Blog<\/title>\n<meta name=\"description\" content=\"A Forrester Consulting Total Economic Impact\u2122 study found the Microsoft commercial marketplace helps customers simplify procurement and maximize cloud investments. 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