{"id":31240,"date":"2024-01-24T09:00:00","date_gmt":"2024-01-24T17:00:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/en-us\/blog\/?p=31240"},"modified":"2026-01-21T16:51:44","modified_gmt":"2026-01-22T00:51:44","slug":"microsoft-named-a-leader-in-cloud-and-applications-centric-marketplaces-idc-marketscape","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/microsoft-named-a-leader-in-cloud-and-applications-centric-marketplaces-idc-marketscape\/","title":{"rendered":"Microsoft named a Leader in cloud and applications-centric marketplaces: IDC MarketScape"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With budgets for cloud services expanding and the complexity of infrastructure rising, marketplaces are positioned as the future of B2B commerce. Industry analysts are taking note\u2014most recently <strong><a href=\"https:\/\/idcdocserv.com\/US51037123e_Microsoft\" target=\"_blank\" rel=\"noreferrer noopener\">IDC published its first-ever IDC MarketScape<\/a>: Worldwide Cloud and Applications-Centric Marketplaces 2023 Vendor Assessment (doc #<\/strong> <strong>US51037123, December 2023). The <\/strong><a href=\"https:\/\/azure.microsoft.com\/en-us\/partners\/marketplace\/\"><strong>Microsoft commercial marketplace<\/strong><\/a><strong> was named a Leader in the report.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the IDC MarketScape notes, buyers and sellers want digital ways of interacting that have the same ease and sense of community as traditional marketplaces. With digital technologies becoming more advanced, there\u2019s a natural benefit to scale in support of innovation while simultaneously offering the proper controls to manage the business. Microsoft customers that align their organization\u2019s Azure cloud strategy to the marketplace are seeing tremendous benefits. By purchasing third-party solutions through <a href=\"https:\/\/azure.microsoft.com\/en-us\">Microsoft Azure<\/a>, customers can maximize investments while balancing costs with fast, click-to-deploy, solutions that are validated for compatibility with Microsoft applications for virtually any cloud scenario.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cConsider the Microsoft commercial marketplace for all your Azure cloud-based Microsoft products and services to be able to seamlessly draw on your committed cloud spend and easily install vetted and compatible solutions.\u201d<\/em><\/p>\n<cite><em><strong>\u2014IDC MarketScape: Worldwide Cloud and Applications-Centric Marketplaces 2023 Vendor Assessment, December 2023.<\/strong><\/em><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pre-committed-cloud-budgets-driving-customer-adoption\">Pre-committed cloud budgets driving customer adoption<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The IDC MarketScape recognizes that with cloud budgets increasing, organizations are looking to get more from their investments. Most large cloud providers offer consumption commitments\u2014contracts providing discounts on cloud infrastructure once a customer meets a certain spending threshold. According to the IDC MarketScape, \u201cOne of the most popular benefits of the marketplace is that 100% of eligible purchases count toward buyers&#8217; Microsoft Azure Consumption Commitment (MACC), which greatly streamlines procurement and spend management for organizations.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers can quickly filter in the marketplace to browse thousands of eligible solutions that count towards their commitment, making it easy to unlock discounts on Azure infrastructure. Already more than 85% of customers with commitments are buying partner solutions via the marketplace to maximize their investments.<\/p>\n\n\n\n<figure class=\"wp-block-msx-ump-embed wp-block-msx-ump-embed\" class=\"wp-block-msxcm-ump-embed\">\n\t<div class=\"wp-block-embed__wrapper\">\n\t\t<universal-media-player id=\"ump-69d334759e581\"><\/universal-media-player>\n\t\t<script type=\"module\">\n\t\t\tconst currentTheme =\n\t\t\t\tlocalStorage.getItem('msxcmCurrentTheme') ||\n\t\t\t\t(window.matchMedia('(prefers-color-scheme: dark)').matches ? 'dark' : 'light');\n\n\t\t\t\/\/ Modify player theme based on localStorage value.\n\t\t\tlet options = {\"autoplay\":false,\"hideControls\":null,\"language\":\"en-us\",\"loop\":false,\"partnerName\":\"cloud-blogs\",\"poster\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/image\\\/microsoftcorp\\\/azure-idc-leader-372189?wid=1280\",\"title\":\"\",\"sources\":[{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/azure-idc-leader-372189-0x1080-6439k\",\"type\":\"video\\\/mp4\",\"quality\":\"HQ\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/azure-idc-leader-372189-0x720-3266k\",\"type\":\"video\\\/mp4\",\"quality\":\"HD\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/azure-idc-leader-372189-0x540-2160k\",\"type\":\"video\\\/mp4\",\"quality\":\"SD\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/azure-idc-leader-372189-0x360-958k\",\"type\":\"video\\\/mp4\",\"quality\":\"LO\"}],\"ccFiles\":[{\"url\":\"https:\\\/\\\/azure.microsoft.com\\\/en-us\\\/blog\\\/wp-json\\\/msxcm\\\/v1\\\/get-captions?url=https%3A%2F%2Fwww.microsoft.com%2Fcontent%2Fdam%2Fmicrosoft%2Ffinal%2Fen-us%2Fmicrosoft-product-and-services%2Fazure%2Fvideo%2Fazure-idc-leader-372189%2Fazure-idc-leader-372189_cc_en-us.ttml\",\"locale\":\"en-us\",\"ccType\":\"TTML\"}]};\n\n\t\t\tif (currentTheme) {\n\t\t\t\toptions.playButtonTheme = currentTheme;\n\t\t\t}\n\n\t\t\tdocument.addEventListener('DOMContentLoaded', () => {\n\t\t\t\tump(\"ump-69d334759e581\", options);\n\t\t\t});\n\t\t<\/script>\n\t<\/div>\n\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"balancing-customizations-versus-one-size-fits-all\">Balancing customizations versus \u201cone-size-fits-all\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The IDC MarketScape report also recognizes the complexities of enterprise procurement. Despite the digital-first nature of cloud marketplaces, customers making large investments need flexibility to negotiate while having the opportunity to maintain partner relationships. Cloud marketplaces are sometimes perceived as a storefront limited to \u2018off-the-shelf\u2019 options, but they can provide highly customized solutions that vastly simplify the procurement process.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cMarketplaces have evolved from basic catalogs and commerce-enabled websites to feature-rich platforms for procurement transformation.\u201d<\/em><\/p>\n<cite><em><strong>\u2014IDC MarketScape: Worldwide Cloud and Applications-Centric Marketplaces 2023 Vendor Assessment, December 2023.<\/strong><\/em><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure cloud portfolios remain consolidated while simultaneously addressing the unique needs of both customers and partners, the marketplace now has enhanced private offer functionality. Through private offers, customers can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Negotiate pricing<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Customize terms and conditions<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Trial proof-of-concepts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The IDC MarketScape notes that \u201cMarketplaces accelerate growth in ecosystem partnerships through network effects that lead to co-innovation and new value creation.\u201d With a network of over 400K trusted partners, the Microsoft commercial marketplace supports them in selling together through <a href=\"https:\/\/learn.microsoft.com\/en-us\/marketplace\/custom-deal-making-overview\" target=\"_blank\" rel=\"noreferrer noopener\">multiparty private offers<\/a>. Multiparty private offers empower channel partners to procure solutions on the customer\u2019s behalf\u2014giving customers the benefit of maintaining their channel relationships while enjoying the advantages of buying through the marketplace. According to the IDC MarketScape, \u201cRecent enhancements to private offers added a multiparty capability, which allows marketplace sellers to bring a third party, such as a reseller or a services partner, into the transaction, expanding the reach of the marketplace and making it possible to collaborate on more complex, higher-value deals.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cThe robust private offers and private marketplaces features, as well as the broad spectrum of products and services accessible through marketplace, make it a preferred channel for many enterprises. The new multiparty option for ISVs and their selling partners also adds more flexibility and strengthens the Microsoft ecosystem to the benefit of buyers.\u201d&nbsp;<\/em><\/p>\n<cite><em><strong>\u2014IDC MarketScape: Worldwide Cloud and Applications-Centric Marketplaces 2023 Vendor Assessment, December 2023.<\/strong><\/em><\/cite><\/blockquote>\n\n\n<div class=\"wp-block-msxcm-cta-block\" data-moray data-bi-an=\"CTA Block\">\n\t<div class=\"card d-block mx-ng mx-md-0\">\n\t\t<div class=\"row no-gutters\">\n\n\t\t\t\t\t\t\t<div class=\"col-md-4\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/01\/SEC20_Security_039-683x1024.jpg\" class=\"card-img img-object-cover\" alt=\"a person sitting in front of a computer\" srcset=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/01\/SEC20_Security_039-683x1024.jpg 683w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/01\/SEC20_Security_039-200x300.jpg 200w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/01\/SEC20_Security_039-768x1151.jpg 768w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/01\/SEC20_Security_039-1025x1536.jpg 1025w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/01\/SEC20_Security_039-1366x2048.jpg 1366w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/01\/SEC20_Security_039-scaled.jpg 1708w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"d-flex col-md\">\n\t\t\t\t<div class=\"card-body align-self-center p-4 p-md-5\">\n\t\t\t\t\t\n\t\t\t\t\t<h2>Microsoft Azure<\/h2>\n\n\t\t\t\t\t<div class=\"mb-3\">\n\t\t\t\t\t\t<p>Create today\u2019s solutions and tomorrow\u2019s breakthroughs.<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"link-group\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/azure.microsoft.com\/en-us\" class=\"btn btn-link text-decoration-none p-0\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span>Discover more<\/span>\n\t\t\t\t\t\t\t\t<span class=\"glyph-append glyph-append-chevron-right glyph-append-xsmall\"><\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"leading-the-future-of-b2b-commerce\">Leading the future of B2B commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As the most-trusted cloud provider, Microsoft continues to invest in its marketplace as the primary channel to connect customers to our robust partner ecosystem to solve virtually any business or technology challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The IDC MarketScape notes that continuous innovation is the hallmark of today\u2019s cloud marketplaces. The Microsoft commercial marketplace roadmap is purpose-built to simplify cloud management. For example, Microsoft is building a new AI-discovery tool to help customers identify the solutions they need instantly. The ChatGPT inspired experience intelligently surfaces solutions while reinforcing suggestions by referencing trusted content. According to the IDC MarketScape, \u201cA generative AI-based solution finder, currently in preview, is likely to make the good user experience on the marketplace even better.\u201d This tool is currently in preview for select customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Microsoft commercial marketplace offers customers a balance between agility and control. With cloud budgets growing and demands for innovation accelerating, cloud marketplaces will continue to make their way to center stage in B2B commerce.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Read the <a href=\"https:\/\/idcdocserv.com\/US51037123e_Microsoft\" target=\"_blank\" rel=\"noreferrer noopener\">IDC MarketScape excerpt<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Learn more about <a href=\"https:\/\/azure.microsoft.com\/en-us\/partners\/marketplace\/#tabx09a53d8cff49484c9d051b05b4ce1c11\">Microsoft commercial marketplace<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>By purchasing third-party solutions through Microsoft Azure, customers can maximize investments while balance costs with fast, click-to-deploy, solutions that are validated for compatibility with Microsoft applications for virtually any cloud scenario.<\/p>\n","protected":false},"author":39,"featured_media":31331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1482],"tags":[36,1828,3334],"audience":[3054,3053],"content-type":[1465],"product":[],"tech-community":[],"topic":[],"coauthors":[2738],"class_list":["post-31240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-and-governance","tag-azure-marketplace","tag-idc-marketscape","tag-microsoft-marketplace","audience-business-decision-makers","audience-it-decision-makers","content-type-announcements","review-flag-disco-1680286580-285","review-flag-idc-1680286585-291","review-flag-new-1680286579-546","review-flag-partn-1680286579-901"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft named a Leader in cloud and applications-centric marketplaces: IDC MarketScape | Microsoft Azure Blog<\/title>\n<meta name=\"description\" content=\"Microsoft commercial marketplace named a Leader in the first-ever IDC MarketScape: Worldwide Cloud and Applications-Centric Marketplaces 2023 Vendor Assessment. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/microsoft-named-a-leader-in-cloud-and-applications-centric-marketplaces-idc-marketscape\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft named a Leader in cloud and applications-centric marketplaces: IDC MarketScape | Microsoft Azure Blog\" \/>\n<meta property=\"og:description\" content=\"Microsoft commercial marketplace named a Leader in the first-ever IDC MarketScape: Worldwide Cloud and Applications-Centric Marketplaces 2023 Vendor Assessment. 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