{"id":28669,"date":"2023-07-18T08:30:00","date_gmt":"2023-07-18T15:30:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/en-us\/blog\/?p=28669"},"modified":"2025-06-12T22:28:42","modified_gmt":"2025-06-13T05:28:42","slug":"drive-innovation-in-the-era-of-ai-with-isv-success","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/drive-innovation-in-the-era-of-ai-with-isv-success\/","title":{"rendered":"Drive innovation in the era of AI with ISV Success"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2023\/07\/267161_MS-ISV_Inspire_2023_BlogHeader_900x300-1.webp\" alt=\"\" class=\"wp-image-28821 webp-format\" data-orig-src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2023\/07\/267161_MS-ISV_Inspire_2023_BlogHeader_900x300-1.webp\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/inspire.microsoft.com\/en-US\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Inspire<\/a> is our annual event celebrating the community of over 400,000 Microsoft partners. With the rapid advancements in commercially available AI cloud services over the past year, any&nbsp;company building cloud applications\u2014whether a start-up or an established ISV\u2014has a tremendous opportunity to build their AI-based offerings <em>and<\/em> partner with Microsoft. The Microsoft Cloud offers a broad host of AI products and platforms that can be integrated with your applications to create powerful, comprehensive, and connected solutions that can be built and delivered through our marketplace, all with industry-leading security.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To support your organization\u2019s growth and aid your exploration with our AI products and platforms, we\u2019re excited to announce that <a href=\"http:\/\/microsoft.com\/isv\">ISV Success<\/a> is now generally available to companies developing B2B cloud applications using the Microsoft Cloud. ISV Success helps companies build and publish their B2B cloud applications and acquire customers to drive sales through our marketplace. ISV Success has already enabled thousands of ISVs to launch new applications&nbsp;on our marketplace that are searchable and transactable by our millions of commercial&nbsp;customers. Since private preview, participation in ISV Success has grown by over 500 percent.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2023\/07\/USE-Blog_Inspire-CTA_Azure-ISV-blog-1-1-1024x401.webp\" alt=\"Accelerate your growth and join ISV success today\" class=\"wp-image-28835 webp-format\" srcset=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2023\/07\/USE-Blog_Inspire-CTA_Azure-ISV-blog-1-1-1024x401.webp 1024w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2023\/07\/USE-Blog_Inspire-CTA_Azure-ISV-blog-1-1-300x118.webp 300w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2023\/07\/USE-Blog_Inspire-CTA_Azure-ISV-blog-1-1-768x301.webp 768w, https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2023\/07\/USE-Blog_Inspire-CTA_Azure-ISV-blog-1-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-orig-src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2023\/07\/USE-Blog_Inspire-CTA_Azure-ISV-blog-1-1-1024x401.webp\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"harness-opportunities-with-ai\">Harness opportunities with AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ISV Success helps you create AI-powered applications across the Microsoft Cloud\u2014our collective offering of Azure, Microsoft 365 (including Teams and Viva), Security, Dynamics 365, and Power Platform. Through ISV Success, you receive&nbsp;benefits with a retail value of more than USD125,000 to jumpstart your innovation. These benefits include cloud sandboxes and developer tools, curated resources, community guidance, and go-to-market support. To help you stay current and ahead on the latest AI capabilities, ISV Success is also offering AI trainings, so you know what\u2019s coming and how to prepare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI&#8217;s rapid advancement serves as a driving motivator for embracing new business models and nurturing invention. Microsoft provides you access to our current and future innovations, enabling you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Build <\/strong>your own AI and large language models&nbsp;with <a href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/modernize-your-apps-and-accelerate-business-growth-with-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Azure OpenAI<\/a> Service in a private enterprise-grade environment.&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Innovate <\/strong>with <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/cognitive-services\/\">Azure Cognitive Services<\/a> and low-code technology with <em>Microsoft Power Platform<\/em> that help you develop apps quickly.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Learn <\/strong>more about upcoming feature roadmaps, share feedback on in-development work, and engage Microsoft 365 product groups with the <a href=\"https:\/\/forms.office.com\/Pages\/ResponsePage.aspx?id=v4j5cvGGr0GRqy180BHbR6AsO1M_0zpIm1fi7EM92K1URUZZTThLU0ZINEowUU9KOEpJVVZNVFVDQiQlQCN0PWcu\" target=\"_blank\" rel=\"noreferrer noopener\">Technology Adoption Program (TAP)<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And there\u2019s more.<strong> I\u2019m excited to announce that by the end of the year,<\/strong>&nbsp;<strong>ISV Success participants will also have GitHub Copilot included in their benefits<\/strong>. With GitHub Copilot, ISVs can use an AI pair programmer to spend less time on repetitive code, and more time building innovative applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Microsoft Inspire 2023 and amongst our <a href=\"https:\/\/blogs.partner.microsoft.com\/partner\/congratulations-to-the-2023-microsoft-partner-of-the-year-awards-winners-and-finalists\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Partner of the Year awardees<\/a>, there are already inspiring stories of technology providers&nbsp;tackling new customer challenges, leveraging the benefits of ISV Success. Here are a few examples of ISVs in ISV Success who are doing so.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/azuremarketplace.microsoft.com\/en-us\/marketplace\/apps\/datastax.datastax-astra-azure?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>DataStax<\/strong><\/a>: DataStax empowers organizations\u2014and developers\u2014to build real-time AI applications. As business moves faster and faster, DataStax is leaning into the marketplace to accelerate sales. Moving towards a digital-first, B2B sales motion, DataStax is closing multiple six-figure deals through the Microsoft commercial marketplace.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/azuremarketplace.microsoft.com\/en-us\/marketplace\/apps?search=profisee&amp;page=1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Profisee<\/strong><\/a><strong>:<\/strong> Profisee\u2019s master data management solution is how enterprises can overcome their data issues to unlock strategic initiatives. By centralizing their sales through marketplace\u2014they\u2019ve created a model for simplified selling that\u2019s resulted in over 800 percent year-over-year growth in marketplace sales.<br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/azuremarketplace.microsoft.com\/en-us\/marketplace\/apps?search=Tanium&amp;page=1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tanium<\/strong><\/a>: Since joining ISV Success one year ago, Tanium has won multiple seven-digit deals through the Azure Marketplace. Tanium&#8217;s integrations with Microsoft provide Azure customers with effective and resilient IT operations and security at scale, with real-time visibility, control, and remediation for healthy and secure environments. And through the marketplace, Azure customers can get Tanium\u2019s product almost instantly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sell-faster-and-get-bigger-deals-through-the-marketplace\">Sell faster and get bigger deals through the marketplace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cloud marketplaces have emerged as the preferred method&nbsp;to support customers in managing their entire cloud estate. Commercial customers are increasingly navigating to marketplaces to find solutions that help them spend and fulfill their pre-committed cloud budgets. ISV Success provides expert guidance to get your solutions quickly listed on the marketplace so those customers can find, discover, try, and buy your solutions. After your solution is listed, ISV Success helps you optimize your marketing with <a href=\"http:\/\/aka.ms\/marketplace-rewards\" target=\"_blank\" rel=\"noreferrer noopener\">Marketplace Rewards<\/a>\u2014now part of ISV Success\u2014to accelerate sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help you build new sales channels, multiparty private offers&nbsp;are now available on our marketplace when selling to customers in the United States. This feature empowers partners to collaborate together and create tailored solutions for customers. You can&nbsp;engage our broad partner ecosystem to sell your products and services on your behalf and scale your revenue generation while you sleep.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre-committed cloud budget is the largest driver for customers using cloud marketplaces. Microsoft automatically counts the entire sale towards a customer\u2019s commitment when buying eligible solutions. With our new multiparty private offer capability, the sale counts towards the customer\u2019s cloud consumption commitment if your solution is \u201cAzure benefit eligible.\u201d With advancements in private offers and flexible dealmaking features, your organization has the tools to reach customers, unlock budgets, and fuel growth. Over 85 percent of our enterprise customers with <a href=\"https:\/\/learn.microsoft.com\/en-us\/marketplace\/azure-consumption-commitment-benefit\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure consumption commitments<\/a> are actively buying through the marketplace\u2014looking to maximize the value of their cloud spend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;At Dynatrace, we typically sell into the enterprise, and nearly all our customers have cloud commitments. With 100% of their purchase for our solution counting towards their contract, the marketplace opportunity is a win-win. The number of marketplace deals we\u2019re transacting are increasing because customers are looking to get more value from their investments and fulfill their commitments. And now with multiparty private offers, we can open new sales channels through our partnerships while helping customers maximize their spending power.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014Ayla Anderson, Senior Manager, Microsoft Alliance, Dynatrace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"partner-with-us-and-join-isv-success\">Partner with us and join ISV Success<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This year at Microsoft Inspire, we are delighted to share with you the latest in AI technologies, connect you with experts who are ready to help you get started, and showcase real-world solutions powered by AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we continue to grow the Microsoft Cloud and the marketplace as the best place to develop and sell AI-powered applications, we are most excited to see what you build next. We invite you to <strong>partner with us <\/strong>by joining <a href=\"http:\/\/microsoft.com\/isv\"><strong>ISV Success<\/strong><\/a><strong> <\/strong>today<strong>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn-more\">Learn more<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Join <a href=\"https:\/\/www.microsoft.com\/en-us\/isv\/program-benefits\" target=\"_blank\" rel=\"noreferrer noopener\">ISV Success<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Check out these Inspire sessions: \n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/inspire.microsoft.com\/en-US\/sessions\/73964dc2-898d-4e8a-9894-2e6fe529a254?source=sessions\" target=\"_blank\" rel=\"noreferrer noopener\">Innovate with Microsoft Cloud and get support with ISV Success<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/inspire.microsoft.com\/en-US\/sessions\/01b31c40-acdf-40bb-a96f-6dfec19afc78?source=sessions\" target=\"_blank\" rel=\"noreferrer noopener\">The power of working together, through marketplace<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/inspire.microsoft.com\/en-US\/sessions\/19b7027d-312a-497e-8595-59a2cc8e3139?source=sessions\" target=\"_blank\" rel=\"noreferrer noopener\">Evolving Microsoft Azure IP co-sell aligned with commercial marketplace<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>To support your organization\u2019s growth and aid your exploration with our AI products and platforms, we\u2019re excited to announce that ISV Success is now generally available to companies developing B2B cloud applications using the Microsoft Cloud. ISV Success helps companies build and publish their B2B cloud applications and acquire customers to drive sales through our marketplace.<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1454],"tags":[2735,1814],"audience":[3057,3055,3056],"content-type":[1465,1460,1497],"product":[1803,1795,3164],"tech-community":[],"topic":[],"coauthors":[1732],"class_list":["post-28669","post","type-post","status-publish","format-standard","hentry","category-ai-machine-learning","tag-copilot","tag-software-development-company-success","audience-data-professionals","audience-developers","audience-it-implementors","content-type-announcements","content-type-events","content-type-partnerships","product-azure-ai","product-azure-openai","product-microsoft-foundry","review-flag-new-1680286579-546","review-flag-partn-1680286579-901","review-flag-percent","review-flag-priva-1680286584-258"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drive innovation in the era of AI with ISV Success<\/title>\n<meta name=\"description\" content=\"To support your organization\u2019s growth and aid your exploration with our AI products and platforms, we\u2019re excited to announce that ISV Success is now generally available to companies developing B2B cloud applications using the Microsoft Cloud. ISV Success helps companies build and publish their B2B cloud applications and acquire customers to drive sales through our marketplace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/drive-innovation-in-the-era-of-ai-with-isv-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive innovation in the era of AI with ISV Success\" \/>\n<meta property=\"og:description\" content=\"To support your organization\u2019s growth and aid your exploration with our AI products and platforms, we\u2019re excited to announce that ISV Success is now generally available to companies developing B2B cloud applications using the Microsoft Cloud. 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