{"id":221,"date":"2021-05-07T00:00:00","date_gmt":"2021-05-07T00:00:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/blog\/a-fluent-new-look-for-the-azure-icon"},"modified":"2025-06-25T07:40:34","modified_gmt":"2025-06-25T14:40:34","slug":"a-fluent-new-look-for-the-azure-icon","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/a-fluent-new-look-for-the-azure-icon\/","title":{"rendered":"A fluent new look for the Azure icon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As your ally in the cloud, our <a href=\"https:\/\/azure.microsoft.com\/en-us\/\" target=\"_blank\" rel=\"noopener\">Azure<\/a> mission is to deliver thoughtfully designed products and services that equip you to solve challenges and invent what\u2019s next. Our ability to meet your business and innovation needs is in part due to our growth mindset\u2014which extends from front-end user experiences to small details like graphics and icons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One detail updating today is the Azure \u201cA\u201d icon, which will be rolled out in product experiences and across related sites in the coming weeks. The new Azure icon represents the unity of Azure within the larger Microsoft family of product icons. It\u2019s part of Microsoft&#8217;s <a href=\"https:\/\/www.microsoft.com\/design\/fluent\/#\/\" target=\"_blank\" rel=\"noopener\">Fluent Design System<\/a>, carefully crafted to produce icons that look familiar to what customers know and love, while representing the agile future of our business.&nbsp;The icon is used most commonly to denote the Azure product in architectures and across product experiences. Azure\u2019s primary logo continues to be the Microsoft four square.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2021\/05\/95baa365-fedb-4d3c-8b1f-22735e3bb77a.webp\" alt=\"The new Azure product family icon. An blue Azure icon on a black background.\" title=\"The new Azure product family icon\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The new Azure product family icon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The constant evolution of the cloud industry\u2014and your business needs\u2014is inspiring. It drives us to deliver products and services that support your growth and adapt to your shifting requirements. Your feedback is priceless for identifying and prioritizing updates. Please let us know what you\u2019d like to see in the future on our <a href=\"https:\/\/feedback.azure.com\/forums\/34192--general-feedback\" target=\"_blank\" rel=\"noopener\">feedback forum<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">Update on May 20, 2021: to include clarification on logo and icon usage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Azure. Invent with purpose.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As your ally in the cloud, our Azure mission is to deliver thoughtfully designed products and services that equip you to solve challenges and invent what\u2019s next. Our ability to meet your business and innovation needs is in part due to our growth mindset\u2014which extends from front-end user experiences to small details like graphics and icons.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1462],"tags":[],"audience":[3055,3056],"content-type":[1465],"product":[],"tech-community":[],"topic":[],"coauthors":[128],"class_list":["post-221","post","type-post","status-publish","format-standard","hentry","category-serverless","audience-developers","audience-it-implementors","content-type-announcements","review-flag-new-1680286579-546"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A fluent new look for the Azure icon | Microsoft Azure Blog<\/title>\n<meta name=\"description\" content=\"As your ally in the cloud, our Azure mission is to deliver thoughtfully designed products and services that equip you to solve challenges and invent what\u2019s next. Our ability to meet your business and innovation needs is in part due to our growth mindset\u2014which extends from front-end user experiences to small details like graphics and icons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/a-fluent-new-look-for-the-azure-icon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A fluent new look for the Azure icon | Microsoft Azure Blog\" \/>\n<meta property=\"og:description\" content=\"As your ally in the cloud, our Azure mission is to deliver thoughtfully designed products and services that equip you to solve challenges and invent what\u2019s next. 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