{"id":1707,"date":"2019-02-07T00:00:00","date_gmt":"2019-02-07T08:00:00","guid":{"rendered":"https:\/\/azure.microsoft.com\/blog\/analytics-in-azure-is-up-to-14x-faster-and-costs-94-less-than-other-cloud-providers-why-go-anywhere-else"},"modified":"2025-06-16T23:14:59","modified_gmt":"2025-06-17T06:14:59","slug":"analytics-in-azure-is-up-to-14x-faster-and-costs-94-less-than-other-cloud-providers-why-go-anywhere-else","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/analytics-in-azure-is-up-to-14x-faster-and-costs-94-less-than-other-cloud-providers-why-go-anywhere-else\/","title":{"rendered":"Analytics in Azure is up to 14x faster and costs 94% less than other cloud providers. Why go anywhere else?"},"content":{"rendered":"\n

It\u2019s true. With the volume and complexity of data rapidly increasing, performance and security are critical requirements for analytics. But not all analytics services are built equal. And not all cloud storage is built for analytics.<\/p>\n\n\n\n

Only Azure provides the most comprehensive set of analytics services from data ingestion to storage to data warehousing to machine learning and BI. Each of these services have been finely tuned to provide industry leading performance, security and ease of use, at unmatched value. In short, Azure has you covered.<\/p>\n\n\n\n

Unparalleled price-performance<\/h2>\n\n\n\n

When it comes to analytics, price-performance is key. In July 2018, GigaOm published a study that showed that Azure SQL Data Warehouse was 67 percent faster and 23 percent cheaper than Amazon Web Service RedShift.<\/p>\n\n\n\n

That was then. Today, we\u2019re even better!<\/p>\n\n\n\n

In the most recent study by GigaOm, they found that Azure SQL Data Warehouse is now outperforming the competition up to a whopping 14x times<\/a>. No one else has produced independent, industry-accepted benchmarks like these. Not AWS Redshift or Google BigQuery. And the best part? Azure is up to 94 percent cheaper<\/a>.<\/p>\n\n\n\n

\"Price<\/figure>\n\n\n\n

This industry leading price-performance extends to the rest of our analytics stack. This includes Azure Data Lake Storage, our cloud data storage service, and Azure Databricks, our big data processing service. Customers like Newell Brands \u2013 worldwide marketer of consumer and commercial products such as Rubbermaid, Mr. Coffee and Oster \u2013 recently moved their workload to Azure and realized significant improvements.<\/p>\n\n\n\n

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\u201cAzure Data Lake Storage will streamline our analytics process and deliver better end to end performance with lower cost.\u201d  <\/em><\/p>\n<\/blockquote>\n\n\n\n

\u2013 Danny Siegel, Vice President of Information Delivery Systems, Newell Brands<\/p>\n\n\n\n

Secure cloud analytics<\/h2>\n\n\n\n

All the price-performance in the world means nothing without security. Make the comparison and you will see Azure is the most trusted cloud in the market. Azure has the most comprehensive set of compliance offerings, including more certifications than any other cloud vendor<\/a> combined with advanced identity governance and access management with Active Directory<\/a> integration.<\/p>\n\n\n\n

For analytics, we have developed additional capabilities to meet customers\u2019 most stringent security requirements. Azure Data Lake Storage provides multi-layered security including POSIX compliant file and folder permissions and at-rest encryption. Similarly, Azure SQL Data Warehouse utilizes machine learning to provide the most comprehensive set of security capabilities across data protection, access control, authentication, network security, and automatic threat detection.<\/p>\n\n\n\n

Insights for all<\/h2>\n\n\n\n

What\u2019s the best compliment to Azure Analytics\u2019 unmatched price-performance and security? The answer is Microsoft Power BI.<\/p>\n\n\n\n

Power BI\u2019s ease of use enables everyone in your organization to benefit from our analytics stack. Employees can get their insights in seconds from all enterprise data stored in Azure. And without limitations on concurrency, Power BI can be used across teams to create the most beautiful visualizations that deliver powerful insights.<\/p>\n\n\n\n

Leveraging Microsoft\u2019s Common Data Model<\/strong>, Power BI users can easily access and analyze enterprise data using a common data schema without needing complex data transformation. Customers looking for petabyte-scale analytics can leverage Power BI Aggregations<\/a> with Azure SQL Data Warehouse for rapid query. Better yet, Power BI users can easily apply sophisticated AI models built with Azure. Powerful insights easily accessible to all.<\/p>\n\n\n\n

Customers like Heathrow Airport, one of the busiest airports in the world, are empowering their employees with powerful insights:<\/p>\n\n\n\n

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\u201cWith Power BI, we can very quickly connect to a wide range of data sources with very little effort and use this data to run Heathrow more smoothly than ever before. Every day, we experience a huge amount of variability in our business. With Azure, we\u2019re getting to the point where we can anticipate passenger flow and stay ahead of disruption that causes stress for passengers and employee.\u201d <\/em><\/p>\n<\/blockquote>\n\n\n\n

\u2013 Stuart Birrell, Chief Information Officer, Heathrow Airport<\/a><\/p>\n\n\n\n

Future-proof<\/h2>\n\n\n\n

We continue to focus on making Azure the best place for your data and analytics. Our priority is to meet your needs for today and tomorrow.<\/p>\n\n\n\n

So, we are excited to make the following announcements:<\/p>\n\n\n\n