{"id":1292,"date":"2019-05-23T00:00:00","date_gmt":"2019-05-23T00:00:00","guid":{"rendered":""},"modified":"2025-06-24T00:38:58","modified_gmt":"2025-06-24T07:38:58","slug":"how-you-can-use-iot-to-power-industry-4-0-innovation","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/","title":{"rendered":"How you can use IoT to power Industry 4.0 innovation"},"content":{"rendered":"\n
\"Man<\/figure>\n\n\n\n

IoT is ushering in an exciting\u2014and sometimes exasperating\u2014time of innovation. Adoption isn\u2019t easy, so it\u2019s important to hold a vision of the promise of Industry 4.0 in mind as you get ready for this next wave of business.<\/p>\n\n\n\n

IoT can serve as an onramp to continual transformation, providing companies with the ability to capitalize more fully on automation, AI, and machine learning. As companies harness the power of IoT, cloud services, robotics, and other emerging technologies, they\u2019ll discover new ways of working, creating, and living. They\u2019ll test and learn more swiftly, and scale results in the most promising areas. And this innovation will find form in smart buildings, more efficient factories, connected cities, fully autonomous vehicles, a healthier environment, and better lives.<\/p>\n\n\n\n

Between now and that digital world, there are years of trial and error and dozens of applications ahead. But companies across the spectrum are embedding IoT to attain data and analytics mastery, optimize processes, create new services, and rethink products right now. Their leaders are positioning themselves and their companies to take advantage of the promise of digitization across industries.<\/p>\n\n\n\n

This post is the fourth in a four-part series designed to help companies maximize their ROI on IoT. In the first post, we discussed how IoT can transform businesses<\/a>. In the second, we shared insights on how to create a successful strategy that yields desired ROI<\/a>. In the third post, we discussed how companies can fill capability gaps<\/a>. Now let\u2019s offer some fresh thinking on what innovation could look like for your company.<\/p>\n\n\n\n

IoT innovation is not one size fits all. What it means for a process manufacturing firm is necessarily different than what it will mean for a healthcare company. To help you understand how you might apply IoT to your business\u2014and learn from companies that have gone before you\u2014here are three different innovation plays.<\/p>\n\n\n\n

Leverage data from a digital ecosystem<\/h2>\n\n\n\n

As companies build IoT-enabled systems of intelligence, they\u2019re creating ecosystems where partners work together seamlessly in a fluid and ever-changing digital supply chain. Participants gain access to a centralized view of real-time data they can use to fine-tune processes, and analytics to enable predictive decision-making. In addition, automation can help customers reduce sources of waste such as unnecessary resource use.<\/p>\n\n\n\n

PCL Construction comprises a group of independent construction companies that perform work in the United States, Canada, the Caribbean, and Australia. Recognizing that smart buildings are the future of construction, PCL is partnering with Microsoft to drive smart building innovation and focus implementation efforts.<\/p>\n\n\n\n

The company is using the full range of Azure solutions\u2014Power BI, Azure IoT, advanced analytics, and AI\u2014to develop smart building solutions for multiple use cases<\/a>, including increasing construction efficiency and workplace safety, improving building efficiency by turning off power and heat in unused rooms, analyzing room utilization to create a more comfortable and productive work environment, and collecting usage information from multiple systems to optimize services at an enterprise level. PCL\u2019s customers benefit with greater control, more efficient buildings, and lower energy consumption and costs.<\/p>\n\n\n\n

However, the path forward wasn\u2019t easy. \u201cCultural transformation was a necessary and a driving factor in PCL\u2019s IoT journey<\/a>. To drive product, P&L, and a change in approach to partnering, we had to first embrace this change as a leadership team,\u201d says PCL manager of advanced technology services Chris Palmer.<\/p>\n\n\n\n

Develop a managed-services business<\/h2>\n\n\n\n

Essen, Germany-based thyssenkrupp Elevator is one of the world\u2019s leading providers of elevators, escalators, and other passenger transportation solutions. The company uses a wide range of Azure services to improve usage of its solutions and streamline maintenance at customers\u2019 sites around the globe.<\/p>\n\n\n\n

With business partner Willow, thyssenkrupp has used the Azure Digital Twin platform to create a virtual replica of its Innovation Test Tower, an 800-foot-tall test laboratory in Rottweill, Germany. The lab is also an active commercial building, with nearly 200,000 square feet of occupied space and IoT sensors that transmit data 24 hours a day. Willow and thyssenkrupp are using IoT to gain new insights into building operations<\/a> and how space is used to refine products and services.<\/p>\n\n\n\n

In addition, thyssenkrupp has developed MAX, a solution built on the Azure platform that uses IoT, AI, and machine learning to help service more than 120,000 elevators worldwide. Using MAX, building operators can reduce elevator downtime by half and cut the average length of service calls by up to four times<\/a>, while improving user satisfaction.<\/p>\n\n\n\n

The company\u2019s MULTI system uses IoT and AI to make better decisions about where elevators go, providing faster travel times or even scheduling elevator arrival to align with routine passenger arrivals.<\/p>\n\n\n\n

\u201cWe constantly reconfigure the space to test different usage scenarios and see what works best for the people in the [Innovation Test Tower] building. We don\u2019t have to install massive new physical assets for testing because we do it all through the digital replica\u2014with keystrokes rather than sledgehammers. We have this flexibility thanks to Willow Twin and its Azure infrastructure,\u201d says professor Michael Cesarz, chief executive officer for MULTI at thyssenkrupp.<\/p>\n\n\n\n

Rethink products and services for the digital era<\/h2>\n\n\n\n

Kohler, a leading manufacturer, is embedding IoT in its products to create smart kitchens and bathrooms<\/a>, meeting consumer demand for personalization, convenience, and control. Built with the Microsoft Azure IoT platform, the platform responds to voice commands, hand motions, weather, and consumer preset options.<\/p>\n\n\n\n

And Kohler innovated fast, using Azure to demo, develop, test, and scale the new solutions<\/a>. \u201cFrom zero to demo in two months is incredible. We easily cut our development cycle in half by using Azure platform services while also significantly lowering our startup investment,\u201d says Fei Shen, associate director of IoT engineering at Kohler.<\/p>\n\n\n\n

The smart bathroom and kitchen products can start a user\u2019s shower, adjust the water temperature to a predetermined level, turn on mirror lights to preferred brightness and color, and share the day\u2019s weather and traffic. They also warn users if water floods their kitchen and bathroom. The smart fixtures provide Kohler with critical insights into how consumers are using their products, which they can use to develop new products and fine-tune existing features.<\/p>\n\n\n\n

Kohler is betting that consumer adoption of smart home technology will grow and is pivoting its business to meet new demand. \u201cWe\u2019ve been making intelligent products for about 10 years, things like digital faucets and showers, but none have had IoT capability. We want to help people live more graciously, and digitally enabling our products is the next step in doing that,\u201d said Jane Yun, Associate Marketing Manager in Smart Kitchens and Baths at Kohler.<\/p>\n\n\n\n

As these examples show, the possibilities for IoT are boundless and success is different for every company. Some firms will leverage IoT only for internal processes, while others will use analytics and automation to empower all the partners in their digital ecosystems. Some companies will wrap data services around physical product offerings to optimize the customer experience and deepen relationships, while still others will rethink their products and services to tap emerging market demand and out-position competitors.<\/p>\n\n\n\n

How will you apply IoT insights to transform your businesses and processes? Get help crafting your IoT strategy and maximizing your opportunities for ROI.<\/p>\n\n\n\n

Download the Unlocking ROI white paper<\/a> to learn how to get more value from the Internet of Things.<\/p>\n","protected":false},"excerpt":{"rendered":"

This post is the fourth in a four-part series designed to help companies maximize their ROI on IoT. In this fourth and final post, we will offer fresh thinking on what innovation could look like for your company.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","_alt_title":"","footnotes":"","msx_community_cta_settings":[]},"categories":[1485],"tags":[],"audience":[3055,3053,3056],"content-type":[1511],"product":[1813],"tech-community":[],"topic":[],"coauthors":[521],"class_list":["post-1292","post","type-post","status-publish","format-standard","hentry","category-internet-of-things","audience-developers","audience-it-decision-makers","audience-it-implementors","content-type-best-practices","product-digital-twins","review-flag-1680286581-56","review-flag-4-1680286581-250","review-flag-inter-1680286585-376","review-flag-iot-1680286585-835","review-flag-lever-1680286579-649","review-flag-machi-1680286585-314","review-flag-new-1680286579-546","review-flag-partn-1680286579-901"],"yoast_head":"\nHow you can use IoT to power Industry 4.0 innovation | Microsoft Azure Blog<\/title>\n<meta name=\"description\" content=\"This post is the fourth in a four-part series designed to help companies maximize their ROI on IoT. In this fourth and final post, we will offer fresh thinking on what innovation could look like for your company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How you can use IoT to power Industry 4.0 innovation | Microsoft Azure Blog\" \/>\n<meta property=\"og:description\" content=\"This post is the fourth in a four-part series designed to help companies maximize their ROI on IoT. In this fourth and final post, we will offer fresh thinking on what innovation could look like for your company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Azure Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/microsoftazure\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-23T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T07:38:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2019\/05\/a0c6577b-ca65-4d4b-988b-b23e09cded9d.webp\" \/>\n<meta name=\"author\" content=\"Peter Cooper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azure\" \/>\n<meta name=\"twitter:site\" content=\"@azure\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Cooper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/\"},\"author\":[{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/author\/peter-cooper\/\",\"@type\":\"Person\",\"@name\":\"Peter Cooper\"}],\"headline\":\"How you can use IoT to power Industry 4.0 innovation\",\"datePublished\":\"2019-05-23T00:00:00+00:00\",\"dateModified\":\"2025-06-24T07:38:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/\"},\"wordCount\":1237,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2019\/05\/a0c6577b-ca65-4d4b-988b-b23e09cded9d.webp\",\"articleSection\":[\"Internet of things\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/\",\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/\",\"name\":\"How you can use IoT to power Industry 4.0 innovation | Microsoft Azure Blog\",\"isPartOf\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2019\/05\/a0c6577b-ca65-4d4b-988b-b23e09cded9d.webp\",\"datePublished\":\"2019-05-23T00:00:00+00:00\",\"dateModified\":\"2025-06-24T07:38:58+00:00\",\"description\":\"This post is the fourth in a four-part series designed to help companies maximize their ROI on IoT. In this fourth and final post, we will offer fresh thinking on what innovation could look like for your company.\",\"breadcrumb\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#primaryimage\",\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2019\/05\/a0c6577b-ca65-4d4b-988b-b23e09cded9d.webp\",\"contentUrl\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2019\/05\/a0c6577b-ca65-4d4b-988b-b23e09cded9d.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog home\",\"item\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Internet of things\",\"item\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/category\/internet-of-things\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How you can use IoT to power Industry 4.0 innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#website\",\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/\",\"name\":\"Microsoft Azure Blog\",\"description\":\"Get the latest Azure news, updates, and announcements from the Azure blog. From product updates to hot topics, hear from the Azure experts.\",\"publisher\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization\",\"name\":\"Microsoft Azure Blog\",\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/06\/microsoft_logo.webp\",\"contentUrl\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/06\/microsoft_logo.webp\",\"width\":512,\"height\":512,\"caption\":\"Microsoft Azure Blog\"},\"image\":{\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/microsoftazure\",\"https:\/\/x.com\/azure\",\"https:\/\/www.instagram.com\/microsoftdeveloper\/\",\"https:\/\/www.linkedin.com\/company\/16188386\",\"https:\/\/www.youtube.com\/user\/windowsazure\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/person\/c702e5edd662b328b49b7e1180cab117\",\"name\":\"shakir\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g7664e653ea371ce16eaf75e9fa8952c4\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g\",\"caption\":\"shakir\"},\"sameAs\":[\"https:\/\/azure.microsoft.com\"],\"url\":\"https:\/\/azure.microsoft.com\/en-us\/blog\/author\/shakir\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How you can use IoT to power Industry 4.0 innovation | Microsoft Azure Blog","description":"This post is the fourth in a four-part series designed to help companies maximize their ROI on IoT. In this fourth and final post, we will offer fresh thinking on what innovation could look like for your company.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/","og_locale":"en_US","og_type":"article","og_title":"How you can use IoT to power Industry 4.0 innovation | Microsoft Azure Blog","og_description":"This post is the fourth in a four-part series designed to help companies maximize their ROI on IoT. In this fourth and final post, we will offer fresh thinking on what innovation could look like for your company.","og_url":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/","og_site_name":"Microsoft Azure Blog","article_publisher":"https:\/\/www.facebook.com\/microsoftazure","article_published_time":"2019-05-23T00:00:00+00:00","article_modified_time":"2025-06-24T07:38:58+00:00","og_image":[{"url":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2019\/05\/a0c6577b-ca65-4d4b-988b-b23e09cded9d.webp","type":"","width":"","height":""}],"author":"Peter Cooper","twitter_card":"summary_large_image","twitter_creator":"@azure","twitter_site":"@azure","twitter_misc":{"Written by":"Peter Cooper","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#article","isPartOf":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/"},"author":[{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/author\/peter-cooper\/","@type":"Person","@name":"Peter Cooper"}],"headline":"How you can use IoT to power Industry 4.0 innovation","datePublished":"2019-05-23T00:00:00+00:00","dateModified":"2025-06-24T07:38:58+00:00","mainEntityOfPage":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/"},"wordCount":1237,"commentCount":0,"publisher":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization"},"image":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2019\/05\/a0c6577b-ca65-4d4b-988b-b23e09cded9d.webp","articleSection":["Internet of things"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/","url":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/","name":"How you can use IoT to power Industry 4.0 innovation | Microsoft Azure Blog","isPartOf":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#primaryimage"},"image":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2019\/05\/a0c6577b-ca65-4d4b-988b-b23e09cded9d.webp","datePublished":"2019-05-23T00:00:00+00:00","dateModified":"2025-06-24T07:38:58+00:00","description":"This post is the fourth in a four-part series designed to help companies maximize their ROI on IoT. In this fourth and final post, we will offer fresh thinking on what innovation could look like for your company.","breadcrumb":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#primaryimage","url":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2019\/05\/a0c6577b-ca65-4d4b-988b-b23e09cded9d.webp","contentUrl":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2019\/05\/a0c6577b-ca65-4d4b-988b-b23e09cded9d.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/how-you-can-use-iot-to-power-industry-4-0-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog home","item":"https:\/\/azure.microsoft.com\/en-us\/blog\/"},{"@type":"ListItem","position":2,"name":"Internet of things","item":"https:\/\/azure.microsoft.com\/en-us\/blog\/category\/internet-of-things\/"},{"@type":"ListItem","position":3,"name":"How you can use IoT to power Industry 4.0 innovation"}]},{"@type":"WebSite","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#website","url":"https:\/\/azure.microsoft.com\/en-us\/blog\/","name":"Microsoft Azure Blog","description":"Get the latest Azure news, updates, and announcements from the Azure blog. From product updates to hot topics, hear from the Azure experts.","publisher":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azure.microsoft.com\/en-us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#organization","name":"Microsoft Azure Blog","url":"https:\/\/azure.microsoft.com\/en-us\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/06\/microsoft_logo.webp","contentUrl":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-content\/uploads\/2024\/06\/microsoft_logo.webp","width":512,"height":512,"caption":"Microsoft Azure Blog"},"image":{"@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/microsoftazure","https:\/\/x.com\/azure","https:\/\/www.instagram.com\/microsoftdeveloper\/","https:\/\/www.linkedin.com\/company\/16188386","https:\/\/www.youtube.com\/user\/windowsazure"]},{"@type":"Person","@id":"https:\/\/azure.microsoft.com\/en-us\/blog\/#\/schema\/person\/c702e5edd662b328b49b7e1180cab117","name":"shakir","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g7664e653ea371ce16eaf75e9fa8952c4","url":"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9342c7c05bb16548741bc5cd3a3e3b7ee0c8e746844ad2cc582db5beb5514c6f?s=96&d=mm&r=g","caption":"shakir"},"sameAs":["https:\/\/azure.microsoft.com"],"url":"https:\/\/azure.microsoft.com\/en-us\/blog\/author\/shakir\/"}]}},"msxcm_display_generated_audio":false,"msxcm_animated_featured_image":null,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Microsoft Azure Blog","distributor_original_site_url":"https:\/\/azure.microsoft.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/posts\/1292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":1,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/posts\/1292\/revisions"}],"predecessor-version":[{"id":42943,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/posts\/1292\/revisions\/42943"}],"wp:attachment":[{"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/categories?post=1292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/tags?post=1292"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/audience?post=1292"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/content-type?post=1292"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/product?post=1292"},{"taxonomy":"tech-community","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/tech-community?post=1292"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/topic?post=1292"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/azure.microsoft.com\/en-us\/blog\/wp-json\/wp\/v2\/coauthors?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}