{"id":1225,"date":"2019-06-13T00:00:00","date_gmt":"2019-06-13T00:00:00","guid":{"rendered":""},"modified":"2025-06-24T10:36:50","modified_gmt":"2025-06-24T17:36:50","slug":"simplify-b2b-communications-and-free-your-it-staff","status":"publish","type":"post","link":"https:\/\/azure.microsoft.com\/en-us\/blog\/simplify-b2b-communications-and-free-your-it-staff\/","title":{"rendered":"Simplify B2B communications and free your IT staff"},"content":{"rendered":"\n

Today\u2019s business data ecosystem is a network of customers and partners communicating continuously with each other. The traditional way to do this is by establishing a business-to-business (B2B) relationship. The B2B communication requires a formal agreement between the entities. Then the two sides must agree on the formatting of messages. As a result, service delivery is often delayed by a few months. Due to the complexity, enterprises rely on IT staff to manage this data exchange between partners. The result is a slow order-to-cash process, poor customer experience, loss of market share, and delayed revenue.<\/p>\n\n\n\n

The Azure platform offers a wealth of services for partners to enhance, extend, and build industry solutions. Here we describe how one Microsoft partner uses Azure to solve a unique problem.<\/p>\n\n\n\n

B2B in need of a makeover<\/h2>\n\n\n\n

In today\u2019s world, the traditional way of doing B2B is one area ripe for improvement. The old-fashioned delays and frustrating experiences make an enterprise tough to do business with. That experience can lead to competitors gaining an advantage if they offer better agility and faster partner onboarding. Adeptia<\/a> is a Microsoft partner that is working to accelerate communication between businesses. Their solution promises to speed the integration between entities and regain the advantage.<\/p>\n\n\n\n

Complexity is commonplace<\/h2>\n\n\n\n

A complex business data ecosystem of partners and customers requires IT to build data connections between the enterprise and its partners and customers. This leads to point-to-point connections that are hard to manage and require specific IT skills. As a result, an enterprise takes time to onboard business data with its partners and customers, which causes low agility and delays in delivering services. When time matters, the revenue stream takes a hit.<\/p>\n\n\n\n

The complexity takes its toll in other ways. The process is built on a code-intensive data exchange approach. As this has been the norm for a long time, customers and partners have simply endured the painful process. However, it seems anachronistic in this point.<\/p>\n\n\n\n

A modern self-service approach<\/h2>\n\n\n\n

The Adeptia Connect solution is an Enterprise Application Integration (EAI) business application, not a developer tool. As such, the app modernizes the onboarding experience with a self-service approach. As implied, users can initiate new processes on their own, on an as-needed basis. This enables business and operational users to onboard customer and partner data anytime, anywhere without relying on IT staff for building connections leaving them free for other tasks.<\/p>\n\n\n\n

Benefits<\/h2>\n\n\n\n

When you accelerate business data onboarding through self-service, you accelerate service delivery. Immediately, you reduce the time-to-revenue. Best of all, it provides an improved customer experience by making an enterprise easy to do business with. Through this, enterprises build a better relationship with their customers and partners and retain their market share. They succeed by providing rapid value to their customer and partner ecosystem.<\/p>\n\n\n\n

The graphic shows the flow of data between partners and customers with an enterprise\u2014with Adeptia in the middle.<\/p>\n\n\n\n

\"Adeptia<\/figure>\n\n\n\n

In summary, the benefits of this solution include:<\/p>\n\n\n\n