Azure Active Directory B2C

Consumer identity and access management in the cloud

Consumer identity and access management

Use Azure Active Directory B2C to connect with your consumers, the cloud identity service which is more reliable and cost effective compared to on-premises systems. Built on Azure Active Directory, the highly-secure cloud identity platform that handles billions of authentications per day, Azure Active Directory B2C is a global, highly-available identity management service for consumer-facing applications that scales to hundreds of millions of identities. You can easily integrate the service across mobile and web platforms and your consumers can log on to all of your applications through fully customisable experiences by using their existing social accounts or by creating new credentials.

"Azure Active Directory B2C helped us bring our customer software download portal online within weeks instead of months. Support, scalability and easy-to-handle software convinced us B2C was the right choice for this critical project."

Fabian Peschel, Carl Zeiss Industrial Metrology

Consumer identity and service access management

Deliver friction-free consumer experiences

Make it easy for your consumers to get to your app. Enable self-service sign up, profile and password management and single sign-on to all your apps. Give your consumers a choice between using one of their social accounts, such as Facebook, Google+ or LinkedIn, or creating a new username and password.

Pay as you grow

Start with a free tier and then pay as you go as you get more consumers and traffic to your applications. The Azure Active Directory B2C pricing model combines per-authentication and per-user charges.

Learn more at Azure Active Directory B2C Pricing

Pay as you grow—Azure Active Directory integration that scales
Azure Active Directory B2C grows with your customer base

Rely on highly-secure access and availability

Secure access and availability go hand-in-hand. Your customers will rest assured that their profiles are protected through various security controls and application- or policy-based multi-factor authentication. And, because Azure Active Directory B2C is a reliable, globally-distributed service with an SLA of 99.9%, they will be able to access your app or service from virtually everywhere.

“Azure Active Directory B2C has helped the Indiana Office of Technology solve a long-standing problem where citizens required different logins to access every State application. With Azure Active Directory B2C, Hoosiers have the ability to create a secure and easy to use ID that will allow them to safely do business with the State, while only remembering one username and password. Our initial deployment of Azure Active Directory B2C with the Indiana Secretary of State’s INBiz application has been an overwhelming success and we are looking at using Azure Active Directory B2C for all future applications and retroactively applying the technology to legacy applications that require a citizen login.”

- Bryan Long, Cloud Architect - Indiana Office of Technology

Use a standards-based platform and extensible policies

Easily integrate consumer identity management into your applications. Use an extensible policy framework for granular control over identity experiences and behaviours. Industry standard protocols such as OpenID Connect make identity management possible on a variety of platforms, such as Microsoft .NET and Node.js. The REST-based Graph API enables developers to read and write to the directory from any platform. Through support for OAuth 2.0, developers can build their own secure web APIs and open-source client libraries are available for .NET, Windows Store, iOS and Android—and we are already developing additional libraries.

Use Active Directory integrations for consumer identity management
Active Directory B2C case study – Real Madrid C.F.

Case study: Real Madrid C.F.

With Azure Active Directory B2C, Real Madrid connects with their global fan base at massive scale.

“Azure Active Directory B2C helps us bring the stadium closer to our 450 million fans around the globe with simplified registration and login through social accounts like Facebook or traditional username/passwords login. We are able to provide a seamless experience across mobile applications on any platform. By using Azure Active Directory B2C, we were able to build a fully customised login page without having to build custom code. Additionally, with a Microsoft solution in place, we alleviated all our concerns about security, data breaches and scalability.”

Rafael de los Santos, Head of Digital, Real Madrid

Learn how Real Madrid brings the stadium closer to 450 million fans around the globe with Azure Active Directory B2C

Related products and services

Azure Active Directory

Synchronize on-premises directories and enable single sign-on

Multi-Factor Authentication

Add security for your data and apps without adding hassles for users

Create your Azure Active Directory B2C tenant and start using the service