Why should I publish in Azure Marketplace vs. AppSource?

Microsoft provides two distinct cloud marketplace storefronts – Azure Marketplace and AppSource. These storefronts allow customers to find, try, and buy cloud applications and services. Publishers grow their businesses by increasing access to Microsoft's customers and partner ecosystem. Each storefront serves unique customer needs and enables target audiences to offer the right solution or service based on who your customer is. Azure Marketplace target audience: IT professionals and developers, or technical users AppSource target audience: Line-of-business decision-makers and business owners Please review the Publisher Guide for more details and benefits of Azure Marketplace and AppSource

Related questions and answers

  • Publishers based in the following countries can currently sell in the Azure Marketplace: Afghanistan, Albania, Algeria, Angola, Antigua and Barbuda, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Central African Republic, Chad, Chile, Colombia, Comoros, Congo, Congo (DRC), Costa Rica, Cote D'Ivoire, Croatia, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Eritrea, Estonia, Ethiopia, Fiji Islands, Finland, France, Georgia, Germany, Ghana, Greece, Guatemala, Guinea, Haiti, Honduras, Hong Kong SAR, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Korea (South), Kuwait, Laos, Latvia, Lebanon, Liberia, Liechtenstein, Lithuania, Luxembourg, Madagascar, Malawi, Malaysia, Mali, Malta, Mauritius, Mexico, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Nepal, Netherlands, The, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Somalia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Zambia, and Zimbabwe.

  • Visit the Azure Marketplace web-based storefront and browse through the wide range of quality enterprise applications and solutions that are certified and optimised to run on Azure. Azure Marketplace can also be accessed through Azure Management Portal under ‘Create a Resource’. Click here to learn more.

  • Azure Marketplace is a launchpad for joint Go-To-Market activities with Microsoft and the doorway to a Co-sell Ready partnership opportunity. All new listings in Azure Marketplace are automatically offered a set of no cost Go-To-Market benefits to help drive awareness of your offer to our customer ecosystem. The GTM benefits deliver a variety of co-marketing and co-sell activities designed to leverage our brand, channels and ecosystem to help partners drive awareness for their solution and generate sales. No action is required by partner. As soon as an offer is published, our GTM team will reach out to the partner to begin delivery. For more information on our GTM benefits and ways to grow your business in marketplace please visit here.

  • Azure Marketplace publishers must offer software that is targeted to IT Pros or Cloud Developers and can be used to build an application on Azure. Publishers must provide a customer Service Level Agreement, privacy policy, as well as phone and online support. Various workloads have additional requirements. Please review the Azure Marketplace Participation Policies and Publisher Guide for further guidance.

  • EA Indirect customers must contact their Licensing Solution Provider (LSP) for all Azure Marketplace pricing questions.

  • MOSP, Microsoft Online Subscription Programme, (i.e., web direct) customers can view Marketplace subscription details under the ‘Marketplace’ menu in the Azure billing portal. Customers that purchased Virtual Machines from the Marketplace can view their estimated accrued charges in the Microsoft Azure Management portal. Enterprise Agreement (EA) customers can view Marketplace subscription details in the ‘Azure Marketplace’ tab in the Enterprise portal billing and account management view. Note: EA Indirect customers will only see offer and usage information. Pricing details will not be available in the Enterprise portal.