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Publish an app

Reach more customers. Publish an app in the Microsoft commercial marketplace to sell directly to over 4 million users a month.

Drive revenue with the most partner-focused commercial marketplace

Publishing a solution to the marketplace is the first step to selling with Microsoft—plus it gives you exposure to the 4 million monthly active users that shop on commercial marketplace. Learn more about how to drive growth in the most partner-friendly commercial marketplace.

Publish an app and start selling with Microsoft

Direct

Publish an app on the marketplace and access 4 million monthly active users—plus get marketing support with Marketplace Rewards.

Partner-to-partner

Team up with a cloud solution provider to reach more customers in a robust ecosystem of cloud partners.

With Microsoft

Accelerate growth and reach the 95 percent of Fortune 500 companies that use Azure by selling with Microsoft field sellers.

The Value of Commercial Marketplace for Microsoft Partners

See how the commercial marketplace supports partners' direct salesforce through awareness and transacting capabilities as well as the Microsoft field sales and reseller channels. Learn more in this Forrester Consulting Total Economic Impact™ study commissioned by Microsoft.

Partners estimated that the equivalent value of program engagement in Marketplace Rewards was between USD 75,000 to USD 100,000 per quarter. Learn more in this Forrester Consulting Total Economic Impact™ study commissioned by Microsoft.

See how the storefront removes steps like vendor setup and compliance from the sales process and integrates with partner systems to streamline deployment and ongoing management. Learn more in this Forrester Consulting Total Economic Impact™ study commissioned by Microsoft.

See how partners are scaling with the commercial marketplace

See how tyGraph was able to scale and grow with Microsoft AppSource

tyGraph, an award-winning suite of reporting and analytics tools, provides insights into how organisations use their technology. Selling their solution through Microsoft AppSource gives tyGraph the opportunity to scale their solution, reach a broader audience, and create a seamless experience for their customers.

TyGraph

See how a small startup landed a Fortune 50 client

ShookIOT develops solutions that help their customers get more value from operating data to make better, faster decisions. Lean how they used Azure Marketplace to compete with much larger companies and make their biggest deal yet—with a Fortune 50 client.

ShookIOT

See how to transform your business with the commercial marketplace

Learn how to prepare your business for successful onboarding and selling in the commercial marketplace—and explore ways to generate real value by taking full advantage of everything the commercial marketplace has to offer.

Frequently asked questions

  • To create offers in the Microsoft commercial marketplace, your organisation first needs to become a Microsoft partner by agreeing to the Microsoft Partner Agreement and accepting the Publisher agreement.

    To sign up to be a commercial marketplace publisher, go to Partner Center.

  • Microsoft AppSource surfaces line of business, industry and productivity applications and services that integrate into Microsoft 365, Dynamics 365 and Power Platform services.

    Azure Marketplace surfaces category and workload building block applications that IT professionals and developers can use that are built on Azure or used within Azure subscriptions themselves.

    To learn more, go to the buyer's guide.

  • No, there is no cost to publish offers in Microsoft commercial marketplace. However, we do keep a small percentage of the sale as a transaction fee--which has reduced from an industry-standard 20 percent to 3 percent for all transactions starting this month.
  • After you sign up and accept the Publisher Agreement, you will have access to the commercial marketplace page in Partner Center. This is where you create and manage offers and where you view analytics reports. For more information, see Welcome to the commercial marketplace.
  • Offers that are purchased in Azure Marketplace require an Azure account for billing purposes. Solutions that are used directly in Azure also require an Azure account. Solutions that are used in Microsoft 365 applications or Dynamics 365 applications require an existing subscription to Microsoft 365 or Dynamics 365 respectively.

Ready to take the next step?

Get personalised guidance on scaling your apps or building new software-as-a-service solutions with Azure. Connect with an Azure sales specialist to get started.