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Azure for retail

Create a personalised and seamless shopping experience which influences buying behavior, empowers employees to delight consumers with outstanding service at every point along their shopping journey and optimise retail operations with an intelligent, trusted and secure platform.

Engage customers with personalised retail experiences

When you gather and understand shopping behaviour data, you can anticipate customer needs and interests and respond with personalised offers and experiences across all your retail channels. With personalisation, you will increase the relevance of your brand, the effectiveness of your promotions and boost sales.

Empower employees to provide outstanding customer service

Excellent customer service and guest satisfaction is critical to success in retail. Give your people tools that boost productivity, foster collaboration and promote sharing of insights about customer activity and more. A unified commerce offering with built-in social and mobile capabilities will let your people work effectivity and act quickly to deliver differentiated and personalised customer service.

Capitalise on data-driven insights to enhance revenue

With a reliable, secure and agile multi-channel platform for advanced analytics you can improve forecasting and make changes in real time to optimise for changing conditions. Predict customer demand, understand how to sell to increase loyalty and modernise your supply chain—all while keeping customer and employee data private and protected.

Learn from your data to open new revenue streams

There is plenty of data out there. Use it to understand your customer and enhance existing offerings—and create new ones—to stand out from the competition. Get advanced insight into what your customers are saying about your products and respond with innovation.


“All the traffic that we had—and it was more than we ever had before—went through the new Azure architecture and it was remarkably trouble-free.”

Bob Strudwick, Chief Technology Officer

Jumpstart your retail or consumer packaged goods solution with a trusted Microsoft partner

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