Azure for retail
Deliver personalized customer experiences, empower your employees, optimize supply chains, and reimagine retail across multiple channels with Microsoft Azure.
Learn how multichannel retailers are transforming with Azure
There is plenty of data out there. Use it to understand your customer and enhance existing offerings—and create new ones—to stand out from the competition. Get advanced insight into what your customers are saying about your products and respond with innovation.
Loblaw uses Azure and Azure AI to securely store and process data. They were able to redesign their customer data by taking apart siloed information, anonymizing, aggregating, and building out a feature to customize offers at scale.
Starbucks uses Azure to intelligently sequence mobile and in-person orders, ensuring maximum production capacity and happy customers.
Migros instantly monitors the amount and stock status of fruits and vegetables on shelves and generates alarms about their condition using Azure and Azure AI, making sellout and automatic order situations easy to manage.
See how Azure spurs retail innovation
Watch an overview of how retailers are creating personalized customer experiences across channels, empowering employees, and keeping their supply chains agile with Azure solutions—including predictive AI, machine learning, IoT, hybrid cloud, computer vision, and analytics.
"Kroger is building a seamless ecosystem driven by data and technology to provide our customers with personalized food inspiration. We are identifying partners through Restock Kroger who will help us reinvent the customer experience and create new profit streams that will also accelerate our core business growth. We are excited to collaborate with Microsoft to redefine grocery retail."Rodney McMullen, Kroger chairman and CEO
"With Azure Synapse, we were able to create a platform that is streamlined, scalable, elastic, and cost effective, enabling my business users to make the right decisions for the fast-paced market."Anne Cruz, IT Manager for Supply Chain and Merchandising at Walgreens
"We've achieved an AI transformation of the business, injecting AI capability into all aspects. We've used Azure Machine Learning service to solve not only technical challenges, but also our organizational challenges."Reda Kechouri, Senior Agile Delivery Manager (AI) at ASOS
Explore how Azure is shaping the future of retail
Create a 360-view of the consumer everywhere they go to drive more relevant offers and recommendations, grow revenue, and improve customer experience. Consolidate disparate customer data sources to effectively target advertisements and product information across multiple channels. Detect and respond to changes in customer behavior, and tailor interactions to individual needs.
Supply chain visibility
Create efficiencies that provide a fast, seamless, and personalized end-to-end journey to meet ever-growing customer service expectations. Optimize and reduce supply chain risk to enhance product and service delivery with advanced insights and analytics, improving planning, fulfillment, material sourcing, and logistics.
Provide a smooth, frictionless customer journey that lets customers switch platforms, devices, and channels. Enable customers to receive dynamic content, including augmented and mixed reality experiences. Delight in-store customers with point-of-sale devices that deliver richer interactions and product consistency.
Modernize applications and have access to the latest innovative technologies, including advanced AI capabilities.Learn more
Build on your terms
Create a unified data strategy using the open-source languages and frameworks of your choice, enabling interoperability.Learn more
Operate hybrid seamlessly
Obtain consistent performance and scalability across edge, hybrid, and cloud environments.Learn more
Trust your cloud
Enjoy comprehensive security and compliance coverage.Learn more
Turn your ideas into innovation with trusted Azure products and solutions
Build the next generation of intelligent, personalized customer experiences powered by proven, secure, and responsible AI.
Bring AI within reach of every developer—without requiring machine-learning expertise.
Securely connect assets and equipment to the cloud with solutions that unlock real-time insights and enable system interoperability.
Build and run hybrid applications across datacenters, edge locations, and the cloud.
Collect, store, process, analyze, and visualize your data of any variety, volume, and velocity to pave your way to intelligent retail.
Blend your digital world and physical world to create immersive, collaborative experiences.
Run your retail operations with SAP workloads on Azure to increase agility, drive strategic innovation, and perform at scale.
Microsoft acquires leader in industry-specific data models
Microsoft has acquired ADRM Software, a leading provider of large-scale industry data models, which are used by large companies worldwide as information blueprints.