Microsoft Azure Certified guidelines

Last updated: July 2017

Microsoft Azure Certified is an Independent Software Vendor (ISV) partner programme that lets your software solutions run on or integrate with Microsoft Azure, and certifies them to let your customers know that they meet the quality standards that they expect. It consists of the following tracks:

Microsoft Azure Certified for Applications

Certifies SaaS solutions built by ISVS are integrated with the Azure platform through the following Azure services:

  • Microsoft Power BI
  • Azure Active Directory
  • Logic Apps feature in Azure App Service
  • Cortana Intelligence

Microsoft Azure Certified for Platform Solutions

Certifies platform solutions built by ISVs that run on the Azure platform through the following Azure services:

  • Azure-compatible virtual machine image

Microsoft Azure Certified for Internet of Things

Certifies hardware is compatible for integration with the Azure platform.

The purpose of this document is to provide some guidelines on how to position the Microsoft Azure Certification value proposition to your customers and on the use of the Microsoft Azure Certified logo.

Eligibility for programme benefits

Programme benefits are earned once your application has been successfully certified.

Microsoft Azure Certified for Applications

To apply for certification, you need to support sign-in with Azure Active Directory, then do at least one of the following:

  • Create a content pack for Microsoft Power BI
  • Enable graph-based user provisioning and organisational insights with Azure Active Directory
  • Register an API Connector with Logic Apps

Microsoft Azure Certified for Platform Solutions

Eligibility for the Microsoft Azure Certified programme for platform solutions is based on availability in the Azure Marketplace. Microsoft Azure Certified extends to offers that are made available through the Azure Stack syndication service. Below is the current eligibility for the types of offers in the Azure Marketplace.

  • Create a content pack for Microsoft Power BI
  • Enable graph-based user provisioning and organisational insights with Azure Active Directory
  • Register an API Connector with Logic Apps

Azure Stack syndication service

Azure Certified benefits extend to offers that are made available through the Azure Stack syndication service. Only Azure Certified virtual machine images are eligible for syndication.

Logo implementation

Once your application has been certified, you’ll receive the Microsoft Azure Certified logo. The following defines how you should use this logo to highlight that your product is Microsoft Azure Certified.

Placement:

Place the logo on your own website on a page that features the application. The logo shouldn’t be placed in such a way that indicates that all other applications are certified as such. It also shouldn’t be placed on a “partners” page to indicate that you are Microsoft Partner. The logo should always link to http://azure.com/certified where customers can gather more information about the Microsoft Azure Certified programme.

Clear space and minimum size:

Provide adequate clear space around the logo equal to the height of the “M” in the badge. The logo shouldn’t be used any smaller than .5"x.5". File types available include PNG (for online application) and PDF (for print application)

Messaging to your customers

The Microsoft Azure Certified programme lets customers know that your solution has been pre-tested and meets high quality standards. Once your application has been successfully certified, you may include this information in your own marketing materials. Make sure that you keep your message specific to applications that have been certified, rather than using broad, overarching statements.

Correct messaging to your customers:

  • Contoso’s application is certified to run on Microsoft Azure.
  • Contoso’s application is Microsoft Azure Certified.
  • We have certified this application to run on Microsoft Azure.
  • We have pre-tested this application to run on Microsoft Azure.
  • We will support this application running on Microsoft Azure.

Incorrect:

  • Contoso is Microsoft Azure Certified.
  • We are certified on Microsoft Azure.
  • We are a Microsoft Partner.
  • We are a Microsoft Azure Certified partner.

Explaining the value of Microsoft Azure Certified

Your customers will want to know what value Microsoft Azure Certified provides for them. In general, your messaging should cover any of the following core value propositions of Microsoft Azure Certified for customers:

  • Use Microsoft Azure Certified solutions with confidence knowing that they have been thoroughly vetted by Microsoft and the provider for compatibility with Microsoft Azure.
  • With Microsoft Azure Certified applications and services, you can bring your mission-critical workloads to the cloud with Microsoft Azure.

If your solution is published on the Azure Marketplace:

  • Easily find, purchase and deploy Microsoft Azure Certified applications and services from the Azure Marketplace.
  • As a Microsoft Azure Certified application, enterprise customers can easily find, purchase and deploy Contoso’s product from the Azure Marketplace and ensure technical compatibility for customers bringing their existing Contoso product licences to run on Azure.

Azure Marketplace messaging

Customers will benefit by receiving a clear message that explains where they can go to purchase or deploy your product on Azure, as linked to directly by a URL to your product’s listing in the Azure Marketplace.

Correct:

  • Azure Marketplace
  • Marketplace (only as a shortened name after the full name has been used at least once)

Incorrect:

  • Azure VM Gallery
  • Azure Gallery