Recommendations API

Predict what your customers want and increase catalogue discoverability

Recommend items your customers want

Learn from previous transactions to predict which items are more likely to be of interest to or purchased by your customers. Built using Azure Machine Learning, the Recommendations engine uses customer data (either past customer activity that you’ve uploaded or data collected directly from your digital shop) to offer recommended items for your customers and increase conversion rates.

Frequently bought together

Automatically recommend items on your product page that are likely to be consumed together in the same transaction.

Increase discoverability

Learn from click patterns to increase your product catalogue’s discoverability and boost sales.

Personalised recommendations

Use the purchase history of a particular customer to provide recommendations unique to that customer and personalise their experience.

Have a look at the other Cognitive Services APIs

Face API

Detect, analyse, organise and tag faces in photos

Content Moderator

Automated image, text and video moderation


Personalise user experiences with emotion recognition

Computer Vision API

Distil actionable information from images

Language Understanding Intelligent Service PREVIEW

Teach your apps to understand commands from your users

Bing Spell Check API

Detecting and correcting spelling mistakes in your app

Web Language Model API PREVIEW

Use the power of predictive language models trained on web-scale data

Text Analytics API PREVIEW

Easily evaluate sentiment and topics to understand what users want

Translator Text API PREVIEW

Easily conduct automatic text translation with a simple REST API call


Convert speech to text and back again to understand user intent

Custom Speech Service PREVIEW

Overcome speech recognition barriers like speaking style, background noise and vocabulary

Bing Spell Check API

Detecting and correcting spelling mistakes in your app

Speaker Recognition API PREVIEW

Use speech to identify and authenticate individual speakers

Translator Speech API

Easily conduct real-time speech translation with a simple REST API call

Recommendations API PREVIEW

Predict and recommend items that your customers want

Academic Knowledge API PREVIEW

Tap into the wealth of academic content in the Microsoft Academic Graph

Ready to supercharge your app?