Azure Active Directory B2C

Identity and access management for your customer-facing apps

Protect your app, your customers and your brand

Manage customer, consumer and citizen access to your web, desktop, mobile or single-page applications. Built on the Azure Active Directory (Azure AD) identity platform, which supports more than 1 billion identities worldwide, this business-to-consumer (B2C) cloud identity service gives you the scalability and availability you need.

Strong authentication for your customers using their preferred identity provider

Integration with apps and databases to capture sign-in and conversion data

Branded registration and sign-in screen for a white-label experience

Built-in templates to add registration and sign in to your apps in minutes

Protect your customers’ identities

Apply security controls and application- or policy-based multi-factor authentication to help protect your customers’ personal data.

Reach any user on any platform

Build a simple and highly secure identity experience that works globally on any platform. Make it easy for your customers to access your application by allowing them to sign in using their existing social accounts or emails. Azure AD B2C supports industry standard protocols such as OpenID Connect and OAuth 2.0, as well as security assertion markup language (SAML).

Simplify and customise the sign-in experience

Use built-in user flows to create a branded sign-in experience in minutes. Build custom policies and integrate with multiple data sources to craft your own identity journeys, using the identity experience framework feature as your orchestration engine for the ultimate flexibility.

Scale to hundreds of millions of customers

Meet your needs as you grow while maintaining high availability. The reliable, globally distributed service, with a service-level agreement of 99.9 per cent, supports hundreds of millions of users and billions of authentications per day.

Build your solution your way

Customise your brand, your HTML and your CSS to maintain consistency for your customers at every step, from sign-up to in-app experiences.

Unmatched security and compliance

  • Microsoft invests more than USD 1 billion annually on cybersecurity research and development.

  • We employ more than 3,500 security experts completely dedicated to your data security and privacy.

  • Azure has more compliance certifications than any other cloud service provider. View the comprehensive list.

Get your first 50,000 authentications per month free

Manage customer identities and access in the cloud, and provide multi-factor authentication for greater security. See pricing details.

Get started with Azure AD B2C

Get instant access and a $200 credit by signing up for an Azure free account.
Enhance Azure AD B2C with additional features and products such as security and backup services.

Trusted by companies of all sizes

Frequently asked questions about Azure AD B2C

  • Azure AD B2C is a global service, with data residency in the US, Europe and China (public preview). Availability for Azure Government, the US government cloud, is scheduled for the fourth quarter of 2019.
  • Yes. Azure AD B2C offers language customisation, with translations for 36 languages and the option to override any string to suit your needs.
  • Azure AD B2C supports sign-in, audit and usage reports.
  • Azure AD B2C supports Facebook, Google+, LinkedIn, Amazon, Twitter (preview), WeChat (preview), Weibo (preview) and QQ (preview). We’ll add support for other popular social identity providers based on demand. Azure AD B2C also offers support for custom policies, which allow developers to create their own policy with any identity provider that supports OpenID Connect or SAML. Learn about the custom policy starter pack.
  • No, you can host your application anywhere in the cloud or on-premises. All it needs to interact with Azure AD B2C is the ability to send and receive HTTP requests on publicly accessible endpoints.
  • Yes, integration with the Dynamics 365 portal is available. Learn how to configure your portal to use Azure AD B2C for authentication.

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