Azure Active Directory B2C

Identity and access management for your customer-facing apps

Protect your app, your customers and your brand

Manage customer, consumer and citizen access to your web, desktop, mobile or single-page applications. Built on the Azure Active Directory (Azure AD) identity platform, which supports more than 1 billion identities worldwide, this business-to-consumer (B2C) cloud identity service gives you the scalability and availability you need.

Strong authentication for your customers using their preferred identity provider

Integration with apps and databases to capture sign-in and conversion data

Branded registration and sign-in screen for a white-label experience

Built-in templates to add registration and sign in to your apps in minutes

Protect your customers’ identities

Apply security controls and application- or policy-based multi-factor authentication to help protect your customers’ personal data.

Learn more about how Debeka uses Azure AD B2C to create a customised and secure identity management system for thousands of its insurance customers and members.

Reach any user on any platform

Build a simple and highly secure identity experience that works globally on any platform. Make it easy for your customers to access your application by allowing them to sign in using their existing social accounts or emails. Azure AD B2C supports industry standard protocols such as OpenID Connect and OAuth 2.0, as well as security assertion markup language (SAML).

Simplify and customise the sign-in experience

Use built-in user flows to create a branded sign-in experience in minutes. Build custom policies and integrate with multiple data sources to craft your own identity journeys, using the identity experience framework feature as your orchestration engine for the ultimate flexibility.

Scale to hundreds of millions of customers

Meet your needs as you grow while maintaining high availability. The reliable, globally distributed service, with a service-level agreement of 99.9 per cent, supports hundreds of millions of users and billions of authentications per day.

Build your solution your way

Customise your brand, your HTML and your CSS to maintain consistency for your customers at every step, from sign-up to in-app experiences.

Unmatched security and compliance

  • Microsoft invests more than USD 1 billion annually on cybersecurity research and development.

  • We employ more than 3,500 security experts completely dedicated to your data security and privacy.

  • Azure has more compliance certifications than any other cloud service provider. View the comprehensive list.

Use your free tier of 50,000 monthly active users (MAUs)

Manage customer identities and access in the cloud, and provide multi-factor authentication for greater security. See pricing details.

Get started with Azure AD B2C

Get instant access and a $200 credit by signing up for an Azure free account.

Enhance Azure AD B2C with additional features and products such as security and backup services.

Trusted by companies of all sizes

The NBA organization uses Azure AD B2C to better engage with fans and provide more of the type of content they’re interested in.

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L.A. Clippers

The government agency was able to use its existing identity provider and application while providing a platform from which to build new applications using modern protocols and to connect to new identity providers.

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New Zealand Ministry of Education

"It's a huge benefit that [Azure AD B2C] is a SaaS, and it's not something we're developing ourselves. Here, we have something that's standard that we know how to integrate."

Stefan Lissau Erichsen, Head of IT Sales Systems, DSB

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"Azure AD B2C is a huge innovation enabler…our development teams don't need to worry about authentication when creating applications. It's also less work for our staff to not have to manage multiple authentication systems."

Ralf Cichy, Project Manager, Zeiss

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