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Application innovation through cloud & data: Real-time personalized experiences at global scale

Published: 25/01/2018

To remain competitive in today's customer-oriented marketplace, organizations must possess the ability to scale applications globally, and provide the intelligence and personalization their customers have become accustomed to in applications. Unfortunately, building globally distributed, intelligent database applications has traditionally been a tedious and time-consuming exercise for development teams. 
With the introduction of Azure Cosmos DB, however, building intelligent and responsive planet-scale apps is now much easier. Built from the ground up with global distribution and horizontal scale at its core, Azure Cosmos DB offers turnkey global distribution across any number of Azure regions by transparently scaling and replicating data wherever users are. Plus, it offers the ability to elastically scale throughput and storage worldwide.