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Cognitive Services Pricing – Bing Custom Search

An easy-to-use, advert-free, commercial-grade search tool that lets you deliver the results you want.

Cognitive Services Bing Custom Search pricing

Build a customised search that fits your needs. The Bing Custom Search API gives you powerful ranking, a global-scale search index and document processing with fast, simple setup. The core technology works in four steps – by identifying on-topic sites and images, providing automatic query suggestions, applying the Bing ranker and delivering relevant search results. Adjust the parameters and access usage insights at any time.

Instance Transactions per second (TPS) Features Price
Free 1 Bing Custom Search 1,000 free transactions per month
S1 100 Bing Custom Search $4 per 1,000 transactions
S2 150 Bing Custom Search with Statistics features $5 per 1,000 transactions
S3 150 Bing Custom Search with Image Search, Video Search and Statistics features $6 per 1,000 transactions
S4 150 Bing Custom Autosuggest $4 per 10,000 transactions

S1 Tier Offering

This tier will rank relevant web pages for a given query honouring your custom search instance configuration. Features such as adding sites, blocking sites, pinning sites, instance staging and instance sharing are easily configured and supported through the authoring portal.

S2 Tier Offering

Includes capabilities offered in S1 Tier Offering + Statistics.

This tier will rank relevant web pages for a given query honouring your custom search instance configuration. Features such as adding sites, blocking sites, pinning sites, instance staging and instance sharing are easily configured and supported through the authoring portal.

This bundle also includes the Statistics feature that can be used to analyse the usage of your custom search instance. You can gather metrics such as call volume, top queries, API response code distribution and market distribution, amongst many others.

This tier also offers higher transactions per second (TPS) limits.

S3 Tier Offering

Includes capabilities offered in S2 Tier Offering + Custom Image Search.

This tier will rank relevant web pages for a given query honouring your custom search instance configuration. Features such as adding sites, blocking sites, pinning sites, instance staging and instance sharing are easily configured and supported through the authoring portal.

With this bundle, you can also search through images and videos on your selected domains and incorporate those on your search pages along with web pages for a more complete user experience. With a separate endpoint, you can select to go with either images or videos alone or web pages, images and videos all together.

This bundle also includes the Statistics feature that can be used to analyse the usage of your custom search instance. You can gather metrics such as call volume, top queries, API response code distribution and market distribution, amongst many others.

This tier also offers higher transactions per second (TPS) limits.

S4 Tier Offering

With this Tier, you can also augment your user experience by providing query completions tailored to your selected domains. For site search or vertical search experience, you can subscribe to one of the S1 to S3 tiers along with this S4 Tier for a complete user experience.

This tier also offers higher transactions per second (TPS) limits.

Support and SLA

  • Free billing and subscription management support are included.
  • We guarantee that Cognitive Services running in the standard tier will be available at least 99.9 per cent of the time. No SLA is provided for the free trial. Read the SLA

FAQs

Bing Custom Search

  • No, Bing Custom Search is curtailed to meet specific offerings of each Tier. For example, Tier S3 is meant for customers wanting to utilise only custom web results and custom image results for their selected set of domains. The S3 Tier also offers statistics capabilities. The API response will differ depending on the endpoint called within a specific tier. Each endpoint has its own response schema.

  • Here are the different endpoints:

    • Bing Custom Search (Custom Web Search endpoint)
    • Bing Custom Search with Image Search feature (Custom Image Search endpoint)
  • Tiers are priced based on the number of transactions. As an example, for Tier S3, the price per 1,000 transactions is $6 and for Tier S4, the price per 10,000 transactions is $4. At the end of the billing period, if 20,000 transactions are logged for the Tier S3 and 40,000 transactions are logged for the Tier S4, then the total will be $136 calculated as $6*(20,000/1,000) + $4*(40,000/10,000).

  • Statistics is offered as part of Tier S2 and Tier S3. Within 24 hours of doing a Bing Custom Search Web or Image API call using a Tier S2 or Tier S3 key, the charts in your authoring portal will start populating statistics. You can gather metrics such as call volume, top queries, API response code distribution and market distribution amongst many others.

  • The Custom Autosuggest feature is offered as a separate tier than Tier S4. Custom Autosuggest can be purchased separately and can be incorporated to get auto-suggestions for either S1, S2 or S3 Tiers. For example, if a customer wants to use S1 Tier and S4 tier, they will need to buy both the tiers separately and the billing will work as follows:

    If in S1 Tier, a customer has used a total of 3,000 transactions and in S4 tier, a customer has used a total of 40,000 transactions, the total billing will be $28 calculated as $4*(3,000/1,000) + $4*(40,000/10,000).

General

  • Bing Search APIs are invoiced based on number of transactions (also known as API calls). These plans are pay-as-you-go and don’t incur additional costs for complex queries and more than 10 results (up to 50 results in most cases).

  • If you happen to exceed the mentioned number of transactions per second (TPS), your usage will be throttled to be within the mentioned limit. If your application needs to have higher TPS than the ones mentioned on this page, please get in touch with the Azure support team.

  • For billing purposes, a transaction is a successful Bing API call request (though there are caveats for DoS attacks). For logging and reporting purposes such as for the Bing Statistics Add-in, it is any Bing API call irrespective of whether it is successful or not.

  • You can change the tier of service at any time. Please make sure that you use appropriate keys in your API calls. If you are having enterprise agreement with Microsoft, please work with your account executive.

Resources

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