Grow your business with our cloud marketplace
Engage with 100 million active users
Go to market with Microsoft to increase your visibility and multiply your opportunities to connect with Microsoft customers looking for your offerings.
Why publish in our cloud marketplace?
Position your cloud marketplace offer portfolio as the sales engine for your cloud business. Use our demand generation and joint sales and marketing resources to promote your offerings while helping customers connect with the best solutions for their needs. Ask about no-cost publishing benefits
Generate leads and sales opportunities
Enter new markets with an expanded portfolio of solutions built on the Microsoft cloud platform. Use the marketplace to upsell and cross-sell your offerings. All newly published applications will receive GTM benefits at no cost.
Increase deal size with new and existing customers
Grow deals and address customer pain points by moving workloads to the cloud and selling integrated solutions.
Gain actionable insights
Track offer performance, leads generated and how you can maximise your campaign activities via the Cloud Partner Portal.
Which shopfront is for you?
Two distinct marketplace shopfronts together comprise the cloud marketplace: Azure Marketplace and AppSource. Using these virtual shopfronts, partners can list offers and trials, and transact directly with Microsoft customers and our ecosystem.
The cloud marketplace platform allows customers to find, try and buy apps and services that help them accelerate their digital transformation, while providing partners’ access to our customers and partner ecosystem.
Here’s how the two shopfronts compare.
|Target audience||IT professionals, developers (including database administrators, SecOps, DevOps and others)||Line-of-business app decision-makers (including procurement, manufacturing, accounting and others)|
|Built to extend||Azure||Azure, Dynamics 365, Office 365, Power BI and Power Apps|
|Types of solutions and services||Infrastructure solutions and professional services||Finished line-of-business apps and professional services|
|Publishing options||Contact Me, Consulting Services Offer, Trial, Virtual Machine, Solution Templates or Managed Apps||Contact Me, Consulting Services Offer or Trial|
|In-app experience||Azure Portal and CLI||Office 365, Dynamics 365, Power BI, Office client apps|
|Publishing option||Offer Type||Shopfront|
|List||Contact Me, Consulting Service, SaaS Applications||Azure Marketplace, AppSource|
|Trial||Free Trial, SaaS Trial, Interactive Demo, Test Drive, SaaS Applications||Azure Marketplace, AppSource|
|Transact||Virtual Machine, Solution Template, Managed Application, Container, SaaS Applications||Azure Marketplace|
"With AppSource, customers know that applications are certified by Microsoft and backed by proper infrastructure and architecture, so they have confidence in the value the apps can bring to their business."
"The opportunities resulting from the thousands of Azure Marketplace leads when Chef and Microsoft partner to co-sell a deal, the agreements close 25 percent faster than average. In short, Azure Marketplace is great for Azure customers and partners."