Channel playout is a critically important function in the broadcast workflow, creating and defining the playout of video content and advertising that defines the channel for the viewing audience. Versio is an evolution and extension of Imagine Communications’ VersioTM platform, with disruptive new technology that utilizes all of Versio’s power and capabilities — but in the cloud. Versio provides powerful new tools that enable specialty or pop-up channels and business continuity applications in a virtualized master control environment. Providing the ultimate competitive advantage for all parties in the broadcast workflow, Versio simplifies the creation and management of channels and enables media companies to extend their brands and content with more freedom, visibility, and control than ever before. By integrating cloud-based playout and hybrid baseband and IP transport, Versio enables comprehensive capabilities to substantially improve playout and workflow challenges, and to facilitate the migration to IP.
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